Articles by Mike Lawson on ArticleSnatch.com

How to Use Pay Per Click Marketing to Drive Traffic and Sales

Thu, 01 Jul 2010 17:53:16 -0400

While article marketing is basically free (except for the cost of your time and any bells and whistles you may subscribe to), Pay-Per-Click marketing, as the name indicates, costs money. Paid traffic, or Pay-Per-Click (PPC) marketing is also a very popular and effective way to get traffic to your website. Probably the most well known services are those offered by the major search engines: Google, Yahoo and MSN. Each offers their own PPC networks with differences unique to them. There are, however, many smaller pay per click networks that have a rising popularity as well. Of late, Facebook has taken the PPC stage by storm to become a major player. So, how does pay per click work? It's really a simple concept. Basically, you pay for every visitor sent to your website through the ad space purchased on the pay per click service. Generally, a text ad is created and used to entice people to click on it. Your ad appears for searches-based queries on the keywords you select. Depending on the competition for those particular keywords, it may cost anywhere from pennies to many dollars per click. **End Summary** Topics: paid traffic]]> targeted traffic]]> pay per click]]> PPC]]> Google]]> MSN]]> Yahoo]]> Facebook]]>]]> About the Author: ]]> Mike Lawson is an internet marketing professional primarily focused on affiliate marketing. Visit Niche Praxis to grab our free report on PPC advertising.

Use Article Marketing Automation Plus Blogs and Social Media to Build Your Online Business

Sun, 06 Jun 2010 17:40:11 -0400

It's important, as an internet marketer, to have many irons in the fire to build your business. Relying on one tactic only limits the exposure you can gain for your business. Efficient marketers employ article distribution with article marketing automation, blogs, and social media to build their ventures. Article Distribution with Article Marketing Automation Widespread distribution of your writing is essential to building tons of backlinks. You want people with an affinity for your products linking back to your website. If you have no website, you want people linking back to the websites of affiliate programs you promote. You need two things to facilitate this backlinking. The first is content of excellent quality that speaks to the needs of readers. The second is premium distribution from a quality content distribution service. These two work in tandem to produce significant traffic for you. Your articles must engage your readers with thoughtful insight that address subjects your niche finds interesting. Fluff content that offers nothing new to readers is not a characteristic of quality content writing. Therefore, it behooves you to do the necessary research to create information-rich content. **End Summary** Topics: article marketing automation]]> article distribution]]> article marketing strategy]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner

Why Content Producers Need Article Marketing Automation and Other Features of a Good Service

Fri, 28 May 2010 03:05:15 -0400

Writing content for widespread distribution on the Internet demands a plan for your writing. Knowing the needs of your target market ensures you create articles they crave. Article distribution for securing significant backlinks demands a plan as well. That plan should include article marketing automation and other features a good service offers. Many article submission sites exist on the Web. It's your responsibility to choose the best service for your business. A premium service has certain features which give internet marketers good ROI for their investment. Here are those features: Article Marketing Automation This is a mechanism to get your work out to your target market in a regular orderly fashion. You input your content set once; you then schedule when you want those pieces to go out to publishers. You schedule distribution for up to a year in advance. This feature frees time up for other activities, including some R&R time away from your PC. There's often much to do when it comes to online marketing. Anything that simplifies your operations so you're not always working is something that's beneficial. Mobile Capabilities A quality content distribution service only requires you having a password to get into their members area. **End Summary** Topics: article marketing automation]]> article distribution]]> article marketing strategy]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner

How Article Marketing Automation and Other Initiatives Grow Your Cyber Venture

Fri, 21 May 2010 03:14:38 -0400

In internet marketing, the riches go to those who engage in consistent effort to grow their businesses. The get-rich-quick schemes are exactly what they purport to be, schemes. Building your cyber venture, promoting affiliate or other products, means hard work on different initiatives. Working on article distribution with article marketing automation, and other web initiatives, does pay dividends. Autopilot Distribution of Your Content While You Sleep That sounds good doesn't it? It's not a pipe dream, in fact, it's something serious internet marketers engage in all the time. Why do they? They do so because they understand there are only so many hours weekly for accomplishing marketing goals. The best online entrepreneurs perform multiple marketing duties. They don't rely on just one avenue for promoting their products and services. They write for blogs, websites, and for their email campaigns. They write advertisements and engage in submitting their links to directories. They also make videos and contribute to social forums. Therefore, they can't spend all their time distributing articles to different publishers. Through the article marketing automation tool from a quality content distribution service, they save time. They schedule distribution of their quality content upfront. **End Summary** Topics: article marketing automation]]> article distribution]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner

Article Marketing Automation and Other Tactics to Build Your Ecommerce Business

Fri, 14 May 2010 03:11:41 -0400

Today, running an Ecommerce business involves employing excellent tactics for gaining exposure. Whether you market products or services, you need to let others know you're doing so. In the competitive cyber landscape, article distribution with article marketing automation and other tactics builds Ecommerce businesses. Writing articles on topics related to products and services you offer is a quick route to website exposure. In addition, it's a great way to build credibility as an online businessperson. People tend to buy products and services from those they trust. Your content is a tool for building trust. Informative pieces that address your niche market's concerns go a long way to branding you as reputable. Your readers don't view you as someone just hankering to "make the sale." They view you as someone truly trying to help them and who is an authority in their field. The fact that you have quality products and services along with this information is an added bonus. However, they won't even begin to look at these until they know they can trust you and your recommendations. That's why excellence as a content producer is of prime importance. **End Summary** Topics: article marketing automation]]> article distribution]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner

How to Market What Your Customers Really Want

Tue, 11 May 2010 03:08:31 -0400

Tens of thousands of dollars in sales are lost every week; both online and off, by marketers selling the wrong thing. It's sad but true. Why? It's simple really: they are marketing their products or services, and not what their prospects are really looking to buy. What people are looking to buy is not a tangible product or service. It is something more ethereal than concrete. It has little or nothing to do with the product or service offered for sale. That is not what people are buying anyway when they make a purchase. Let me explain: Most marketers focus their efforts on features of their product or service. Now, I'm not saying that features are not important, because they are. But they are not what sell a commodity. People are not primarily concerned with how fast a widget goes, how high it bounces or what color it is. They are more concerned with "what's in it for me?" Benefits offer that morsel to them; features do not. This flies in the face of the general concept most marketers hold, but bear with me for a moment. To understand this, you must first understand the psychology of the sale. **End Summary** Topics: marketing strategies]]> tactics]]> how to market]]> marketing products]]> services]]>]]> About the Author: ]]> Mike Lawson is an internet marketing professional primarily focused on affiliate marketing. Visit Niche Praxis to grab our free report.

Article Distribution Using Article Marketing Automation

Fri, 07 May 2010 03:10:03 -0400

It's a competitive online business environment out there. Being an affiliate marketer, you need to use the quality resources available to build income streams. Article distribution using article marketing automation is one of several resources for building your business. Used in tandem with other resources, it can help you grow your income faster. The following are five ways to help you promote your affiliate products and affiliate programs. Set aside time each week to engage in at least one of these activities. Try them and develop processes suited to your working style so you benefit from these initiatives. Here they are: Article Marketing This involves you being a consistent content producer. You write articles loaded with useful advice, tips, instruction, and plain old good information for your audience. You use a quality content distribution service to get your work to market. They distribute your writing throughout cyberspace. An excellent service provides article marketing automation. What is this exactly? This is you scheduling the distribution of your writing ahead of time. You submit your writing once and schedule when they go out, up to a year in advance. Then you go your merry way onto other affiliate marketing work. **End Summary** Topics: article marketing automation]]> article distribution]]> article marketing strategy]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner

Article Marketing Automation and 6 Other Features of a Quality Content Distribution Service

Fri, 30 Apr 2010 03:16:11 -0400

As an affiliate marketer engaged in various affiliate programs, getting exposure for your business is crucial. A host of marketing initiatives exists that you can undertake to build your business. Article marketing is one of them. It's an affordable way to gain link exposure, with article distribution using article marketing automation a major element. Of course, other major elements make up this kind of marketing as well. All together, they work to ensure you receive maximum exposure for your writing. That leads to relevant backlinks to your website where you promote affiliate products. The following are seven features of a good service: 1. Have a Huge List of Quality Publishers A quality content distribution service works to secure and maintain a large list of good publishers. They align themselves with publishers across all disciplines. In this way, they present choice to you. As a content producer, you write on a variety of topics. Each topic relates to a specific affiliate product you promote. Therefore, you need the availability of many publishers of diverse niches. You submit your work on a regular basis and get useful information to readers of those publications. **End Summary** Topics: article marketing automation]]> article distribution]]> article marketing strategy]]> home business]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner

Internet Marketing vs. Network Marketing: What's the Difference?

Wed, 31 Mar 2010 13:17:15 -0400

If I had to sum it up in a single thought it would be: Everything and nothing at all. As a freelance writer, I have worked extensively with both groups for years. Both want to make money and grow their businesses but go about it in some very different ways. It's kind of funny to watch the two groups try to co-mingle in a social setting. It's much like cattle ranchers and sheep herders used to mix in those old television westerns. They had a mutual hate relationship for no other reason than they both wanted the same thing, for the same reasons but only with different animals. I started out in marketing as an internet marketer. And I must admit, I quickly adopted that standard bias of the world and found myself sort of disgusted with those dirty, nasty network marketers. Oh sure, we Internet folks had our scoundrels and scammers, no doubt about it. But somehow, we just weren't as bad as those network marketing devils. Why, just whisper the words "network marketing," in the wrong company and the fight was on. We were internet marketers and somehow morally superior to that networking bunch! **End Summary** Topics: internet marketing]]> network marketing]]> affiliate marketing]]> niche marketing]]>]]> About the Author: ]]> Mike Lawson is an internet marketing professional primarily focused on affiliate marketing . Visit Niche Praxis to learn more about niche marketing

Your Article Marketing Strategy Begins With a Good Article Submission Site

Wed, 10 Mar 2010 03:07:51 -0500

Writing articles to promote your business is a worthwhile endeavor. It certainly is a way to drive relevant traffic to your websites. However, the mileage you get out of your content depends on who's doing your distribution. Your article marketing strategy begins with a good article submission site. What constitutes a quality content distribution service? A good service has numerous features, which they bundle into an affordable subscription package. Here's a quick rundown of them: Unlimited Content Submission The best service allows you to submit as many articles as you can write in a subscription period. They don't set a ceiling on how many they will accept in a period. This affords you the opportunity to get a myriad of links onto the Net. A Money-Back Guarantee to Try Their Service A service very confident in what they can do for you offer a guarantee. When you sign up, you give their service a whirl for a few weeks. If it's not for you, within 30 days of purchase they give you a refund, with no questions asked. A Significant Publishers List A good article submission site has a large publishers list. **End Summary** Topics: article marketing strategy]]> article submission site]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

How a Good Article Submission Site Advances Your Article Marketing Strategy

Tue, 09 Mar 2010 03:03:19 -0500

Article marketing is a necessary element of marketing effectively online. You create useful content intended for widespread distribution. You must then ensure that widespread distribution occurs. You do so through using a good article submission site to advance your article marketing strategy. A quality content distribution service works to get you widespread distribution by allowing unlimited submissions. They charge you one fee, upfront, for a subscription period. That's it; you don't pay another penny during that period. You then write as much as you can and submit articles for that far-reaching distribution you desire. Some sites require that you "pay per piece" submitted. You can't really budget precisely under this method. You may not know exactly how much time you have for writing in the coming months. You may write a modest amount of content. You may write an enormous amount. Not knowing for sure means not knowing what your marketing expenditures will be in that period. Unlimited submissions for one set fee means you know exactly. Therefore, you budget accordingly, and control your online marketing expenses. Of course, the more you do write and submit the more links you have on the Internet. **End Summary** Topics: article marketing strategy]]> article submission site]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Article Submission Site Choice: Critical to an Effective Article Marketing Strategy

Tue, 09 Mar 2010 03:03:03 -0500

To modify an old saying, "You can't choose your family but you can choose your friends and many other things." This is especially true concerning article marketing. You must choose a quality content distribution service that finds audiences for your writing. Your article submission site choice is critical to an effective article marketing strategy. Choice is something highly valued in a free society. With choice comes the opportunity to compare and differentiate diverse products and services. This leads to making decisions suited to your current needs. No doubt, you're looking for widespread article exposure as an internet marketer. You understand that this is vital to gaining significant backlinks. Backlinks drive targeted traffic to your website. Therefore, choose a service dedicated to getting you as much exposure as possible on the Web. Here are three things to look for in a service: A Huge Publishers List The more publishers a service deals with the better. This increases the likelihood that you reach a greater portion of your target market. A comprehensive list of publishers includes more specialty publications. You want your content reaching these publications. Why do you want your content in specialty publications? **End Summary** Topics: article marketing strategy]]> article submission site]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

A Quality Article Submission Site: Just One Component of an Overall Article Marketing Strategy

Mon, 08 Mar 2010 03:14:16 -0500

To succeed online today as an internet marketer requires having an overall business plan. Within that main plan are specialized strategies for each marketing initiative you undertake. One such initiative is article marketing. Your overall article marketing strategy will have many components. One component is using a quality article submission site. Other components must meld with your using a quality content distribution service. Let's look at five of them. All together, the following five ensure your article marketing strategy is a comprehensive one. 1. Market Research A good strategy begins with knowing your audience. Once you have pinpointed your audience you must understand their concerns and desires. You can then begin to formulate ideas based on their needs. This is crucial to helping you create quality content. Not knowing exactly who your target market is means your content will be too general. It won't have the detailed specialized information this specific niche wants. Therefore, they won't find your writing useful. 2. Relevant Article Topics You can write to your heart's content and have a service distribute your articles everywhere. However, that doesn't mean your writing's going to resonate with your intended audience. **End Summary** Topics: article marketing strategy]]> article submission site]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Your Article Marketing Strategy Must Include a Premier Article Submission Site

Mon, 08 Mar 2010 03:10:10 -0500

To market your business properly on the Internet requires you align your efforts with quality service providers. You understand the importance of article marketing. You want your content going out to the Web's top publishers to gain extensive exposure for your website links. Concerning your article marketing strategy, its imperative you check out the quality of the article submission site you choose. Here's where you must be careful. Devote some extra time to choosing your content distribution service. Various services exist on the Internet, but they don't all deliver the same thing. Here is a baker's dozen of characteristics to look for in a service: 1. Choose a service that lets you work from anywhere. That means signing in from any computer at anytime. It also means no software to install or programs to download. This allows you to submit and track your articles from wherever. 2. Look for an article submission site that only requires submission of an article set once. You don't want to spend time in manual submission every time you want your content to reach new publications. 3. Choose a service that charges you a one-time subscription fee. **End Summary** Topics: article marketing strategy]]> article submission site]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Not Your Grandmother's Marketing Strategy

Fri, 05 Mar 2010 03:16:36 -0500

An article marketing strategy that takes advantage of today's incredible technologies is quite simply as easy as 1, 2, 3. Write and submit articles to be published up to 3 years in advance. Publishers are continually on the lookout for quality and publishing articles that meet their criteria. Article marketing is a fresh way to get exposure of your business. People read often. Some read more than they watch television. When they read about a new and exciting service or product, they are likely to buy it if the article is easily read and appealing. High Quality Content Creates Qualified Traffic A sure fire way to attract attention while ensuring that you will have a well written and professional article is to have an article writing service on your side. A service like this has professional writers that research every article and then write about the topic. You can make any requests that you feel necessary. You and the writing service you choose will work together to be sure that your business gets attention and gains credibility as a result of the articles which will be published. **End Summary** Topics: submit articles]]> publishing articles]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Promote Your Business with Articles and Social Networking

Fri, 05 Mar 2010 03:15:40 -0500

Promoting your business online is easier today than it has ever been. Create quality content that potential buyers are already reading and submit articles to a distribution company. Publishing articles is the most cost effective way to advertise online, hands down. Social media networking sites let you tell the world about your business quickly, easily, and effectively. These sites are everywhere and they are free to use. Facebook, MySpace and Twitter are three of the most-used social networks. The startup phase of business is agreeably the most difficult. You're continually finding ways to get customers to your website and marketing is always near the top of you to-do list. Platforms known as web 2.0 include a wide range of online communities that can help you promote your startup business. All you have to do is become a part of these free online communities. Social networking sites work to connect people all over the world any time of day or night, 365 days a year. Your marketing campaign will quite literally run itself when you take advantage of some of the article marketing automation techniques available today. **End Summary** Topics: submit articles]]> publishing articles]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

How to Advertise Your Small Business with Article Marketing

Thu, 04 Mar 2010 03:19:03 -0500

Online marketing is not much different from traditional advertising. Publishing articles through a distribution company is one of the most misunderstood types of online marketing. The process includes three basic steps: write original content, submit articles, and distribute them. It's dog eat dog in today's business world. One day you're in, the next day you're out. However, there's currently a growing means of taking your business to the top and staying there. If your starting your business online, you need to know how important it is to get linked into today's current marketing techniques. Current Marketing Techniques Y ou must do two things in order to do business online. The first is obviously to get a website up and running. The second is to figure out how to drive traffic steadily to your website. Traffic is the term used to indicate a website's visitors. Article Marketing coupled with online distribution utilizing article marketing automation is a leading way to earn business and keep it. The article marketing process includes writing quality content that your potential customers need to read. Publishing articles is a snap when you employ the services of a distribution company. **End Summary** Topics: submit articles]]> publishing articles]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Can I Promote My Startup Business Online with Articles?

Wed, 03 Mar 2010 03:20:18 -0500

Knowing when and where to submit articles online is quite possibly the most important part of article marketing. Publishing articles with a variety of ezines and article directories is paramount to achieving success in your article marketing strategy. The best way to launch a startup business online is to find a marketing strategy for promoting your product. The internet has opened many virtual doors, windows and streets for advertising online. If you learn how to utilize the promotion of your business correctly you can maneuver through these openings easily. An article marketing strategy is a tool that no online business should ever overlook. What is Article Marketing? Simply put, article marketing is a type of advertising that allows business owners to write and submit articles about their industry. Publishing articles about your product or service creates backlinks to your website and creates a relationship of trust with your readers. Building a reader base is quite easy when you publish quality articles. The articles contain information about the author immediately following the content. The author area is often called the "author resource box" or "author biography." Content must express to potential customers specific details about your business. **End Summary** Topics: submit articles]]> publishing articles]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Article Marketing Tips: How to Write Articles that Readers Love

Wed, 03 Mar 2010 03:19:29 -0500

You can save some money on article marketing if you write your articles yourself. Perhaps you fall into that small percentage of people that actually enjoy writing. Not everyone is good at it, but if you enjoy it, chances are, you probably have a knack for it. You can put that natural talent to favorable use in your content marketing campaigns. Writing articles intended for an article marketing campaign is a bit different than other kinds of writing. The basics (catchy title, persuasive opening paragraph, body rich with information, and summarizing closing) are the same. Articles destined for the Internet, though, need to have some additional elements. This is because the main purpose for distributing content is to drive traffic to your website. Therefore, articles need to be written and formatted in such a way as to be friendly to search engines and searchers. They also need to be, at the same time, readable by actual human beings. That is, they need to be understandable (without sounding simplistic). They need to be appealing (in other words, not boring). They must, above all, be filled with accurate and helpful information. Undoubtedly you've spent time surfing the net yourself. **End Summary** Topics: article marketing]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Article Marketing Pitfalls: Four Ways to Avoid Duplicate Content

Tue, 02 Mar 2010 03:11:10 -0500

One of the most common problems with massive article marketing campaigns is trying to avoid duplicate content. Producing articles which may not be deemed as original can lead to a number of problems. It can, at worst, even lead to a plagiarism lawsuit, something no business person wants to deal with. Part of the problem lies within the definition of "duplicate content," or rather, the lack of one. "Duplicate content," according to Google, refers to "substantive blocks of content within or across domains that either completely match other content or are appreciably similar." This definition provides a general idea of what can be considered "duplicate content," particularly by Google's indexing system. However, it's vague at best, and could probably be challenged legally by a persuasive lawyer. In truth, no comprehensive legal definition exists for the term "duplicate content." This can make it hard for a business owner (whether he writes his own articles or not) to judge whether an article might be largely duplicate content. Additionally, it's possible that one search engine may flag an article for having too much duplicate content while another doesn't. **End Summary** Topics: article marketing]]> article marketing campaign]]> duplicate content]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Article Marketing Strategies: Establishing Your Reputation as an Expert

Tue, 02 Mar 2010 03:10:23 -0500

"Article marketing" is a popular buzzword phrase these days. Its pros and cons are debated often by web marketing experts. You may or may not believe in the power of article marketing as an SEO tool. However, even if you're happy with your current search engine rankings, it produces other benefits for your web business. Article marketing has two major purposes. The first is helping your website to rank higher in the major search engines. Of course, it's possible in some cases to achieve a high ranking without embarking on an article marketing campaign. This may be particularly true if you have a unique or "niche" business. Web business owners may find it difficult to justify the cost of content marketing in such cases. The second purpose is to establish your reputation as an industry expert. This is a very different goal from the first one. It may be possible to get a good ranking without this practice. However, developing that reputation may not be possible without it. This reason alone is a compelling enough one to take the idea of article marketing seriously. It is a little bit like hiring a PR firm (but far less expensive). **End Summary** Topics: article marketing]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Article Marketing for Beginners: The Trouble with Article Spinning Software

Mon, 01 Mar 2010 03:11:11 -0500

Article marketing is at least as crucial a form of Internet advertising as pay-per-click advertising. Many experts contend that it's even more important than paying for ads. This has increased the demand for original articles. It also begs the question: is article spinning software as effective as creating articles from scratch? Scores of article writing services have sprung up across the Web in recent years. Article marketing is big business, and entrepreneurs and writers have been able to benefit from this phenomenon. Software developers have also responded to the increased demand for original articles. Software companies have created article spinning software in order to compete with article writers and creation services. Article spinning software has been touted as a cheaper way to obtain original works for article marketing. It works by taking an original article and then "spinning" it into multiple "original" articles. Theoretically, a user can take a single article and create dozens of new articles. These "new" articles, the software makers claim, will be approved by content filters which flag duplicate content on the Internet. Article spinning software varies in price. Programs tend to range from just over 50 dollars to a few hundred. **End Summary** Topics: article marketing]]> article spinning]]> article spinning software]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Article Marketing Savvy: Are all Article Submission Services Created Equal?

Mon, 01 Mar 2010 03:08:18 -0500

Is article marketing a significant part of your web marketing strategy? If so, then the article submission service you choose is crucial. It may be tempting to choose the one that costs the least or has the flashiest website. However, this would be like buying a car simply because it's your favorite color or because the dealership offers you a free television. The product itself may not be worth the price. All content submission services, in reality, are not created equal. Just like any product that you buy, you'll be able to find multiple "brands" and varieties. You'd never buy the first house or computer that you looked at. Neither should you sign up with the first content distribution service you stumble across. Always shop around. How, exactly, do you determine which article submission service will provide the most bang for your buck? Comparing features and benefits is a good place to start. The most important ones to consider when you compare are: 1) How many publishers will an article distribution service distribute your articles to? An effective content marketing strategy dictates that you get your article out to as many publishers as possible. **End Summary** Topics: article submission services]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Tracking Clicks in Your Article Distribution Campaign

Fri, 26 Feb 2010 03:18:12 -0500

Smart marketing means tracking results. Now you can easily integrate Google Analytics into your article distribution efforts. This kind of data can be collected using the powerful "click tracking" features of Google Analytics. Using an article submission or distribution service is the smart way to get your content out there and build backlinks. It's a proven method to boost your SERPS and build exposure. But as any article marketer knows too well, some articles do great and others just don't. Use this tracking technology to get a better handle for which articles are getting the most traffic. Track Clicks in Each Article Your Distribute So you've written a terrific article and you're ready to post it to your article submission service. If you have a feature-rich distribution service, you'll get comprehensive distribution and exposure reports so you can see where it went, and how much traction it's getting in the search engines. That's a great start. To really understand what articles do the most work, you want to know how many readers actually click through that article and onto your site. For that, you'll need to add a tracking link to your resource box. **End Summary** Topics: article submission site]]> article submission service]]> article distribution service]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .

Social and Tech Meet in Article Submission

Fri, 26 Feb 2010 03:17:53 -0500

With the easy tie-in of technology and social marketing, two worlds have collided. Does your article submission and distribution service leverage this brave new world? Back in the good old days of article marketing, a site owner simply wrote a bunch of articles, posted them to her favorite article submission service, and waited for the traffic to role in. Because article distribution was relatively new on the scene, most keyword phrases had little competition, and it was fairly easy to nail the top spot in Google. Article marketing, especially when you use a solid article distribution service, is still a great strategy. It's a key part of a comprehensive strategy that will build exposure. What's new is the social tie-in. Article Distribution and Social Media If you use an article submission and distribution service, you can leverage that to make more inroads in the social sphere. After your article is distributed, be sure to send it out through your Twitter feed, update your blog and post it in your LinkedIn status. A good article distribution service will make this easy for you, with quick links from your author account to Twitter and other social outlets. **End Summary** Topics: article submission site]]> article submission service]]> article distribution service]]>]]> About the Author: ]]> Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .