Articles by Colleen Davis on ArticleSnatch.com

The Basics of Marketing with Business Cards â Part 1

Wed, 16 Dec 2009 02:22:10 -0500

That small piece of paper you’re holding right now may be small but it sure packs a lot of punch when it comes to having a successful business. What am I talking about? I’m talking about your business cards – the business card printing that you have planned for, put a lot of effort and time to design, and tried to hand out to everybody you meet. These small cards are your weapon when you go to a meeting and trade shows. They are your artillery to make an introduction. However, not everyone can make their business card printing work the way they’re supposed to. Although many knew about a business card’s importance, still too many business owners too often make a lot of errors that contribute to the failure of this particular marketing tool. As a marketer and business owner, you have to realize the power that a business card can give you in terms of making your business a success. So how do you create a strong marketing tool in your print business card? By keeping in mind these essentials in business card printing: Make sure you have all the details. **End Summary** Topics: business card printing]]>]]> About the Author: ]]> For more information, you can visit this page on business card printing

That Business Tool That Can Make the Bees Buzz

Fri, 11 Dec 2009 15:42:27 -0500

Postcards work so quickly. They are a great way to help a company boost their sales. Nevertheless, many postcard printing still have a lot to be desired. Most can’t seem to grab the attention, let alone drive the message through. So how can this be? The secret is to choose a picture for the face of the postcard that is eye-catching – so witty and so compelling that the print postcard finds its way to the bulletin boards, the refrigerator, and the office walls, or, luckily in one’s brief case. Marketing studies have shown that postcards can reach their destinations fairly quickly. And within three days, a business will begin receiving responses. In addition, statistics show that over 90% of these postcards generate some type of response within 7-10 days, whether they are folded postcards or single-page ones. Be careful with the design and the printer The printing system centers are focused on having visual order, organization, cleanliness and standardization all throughout the print production. The end result is an improved profitability, efficiency and great service when it comes to postcard printing. **End Summary** Topics: postcard printing]]> postcards]]>]]> About the Author: ]]> For more information, you can visit this page on postcard printing

Printing At Less the Cost

Thu, 10 Dec 2009 06:06:35 -0500

Companies that are smart and thriving know one thing – they need to look out for ways to lessen their expenses and increase their profits. No matter the state of the economy, a smart and wise business owner knows that printing at less cost is the only way one can survive in this troubled times. Nevertheless, the idea of printing for less is almost a lost concept among many marketers. They often feel that printing cheap means getting less attention. The way they understand it is that cheap means that the print quality has less effect than that of a more expensive poster printing for example. The cheaper you go with your print posters, the less effective you’ll be to your target audience. Yes, print quality does provide a dramatic effect on target clients. But cutting costs also doesn’t mean that you’re cutting corners. You don’t have to lose your target audience by printing cheap. You only have to do it wisely so your cheap poster printing can propel your business to the heights you expect it to go. The key is to reduce your printing costs without having to trim down your good impression. **End Summary** Topics: poster printing]]>]]> About the Author: ]]> For more information, you can visit this page on poster printing

Greeting Cards from the Heart

Mon, 07 Dec 2009 13:55:07 -0500

The season for giving is almost a month away. Sending custom greeting cards therefore is now in every business owner’s mind. A greeting card printing is one sure way to let your clients and prospects know that you remember them. But in addition to that, your greeting cards can also be utilized as an effective marketing strategy to convey your personal message. Having a business is not always about getting the profits. A good business also allows for a good relationship to be formed with your customers. It also means being able to get in touch with them especially during special occasions and holidays. Sending your clients and prospects with your custom greeting cards then is one way for them to appreciate and remember that you value them. Here are a few things that you can do to make your greeting card printing more effective: 1. Handwrite your message. One way of getting personal is by signing your greeting cards with your own handwriting. By doing so, you let your recipients feel that you care enough to spend your time and effort to make your greeting card personal. It goes a long way in making them feel valued and appreciated. **End Summary** Topics: custom greeting cards]]> greeting card printing]]>]]> About the Author: ]]> For more information, you can visit this page on greeting card printing

Basics of Postcard Printing

Sat, 05 Dec 2009 13:58:33 -0500

Print postcards have been around for some time and it is important to recognize this fact. You should be able to utilize postcards to your maximum advantage in the marketing sense. If you are a beginner on postcard printing, then you have begun with the right article. As the title implies, this article is all about the basics of postcard printing. Below are some pointers to help you get started. There are two sides to a print postcard – the dominant side and the blank side. Typically the dominant side is made up of images, usually a photograph; and the blank side is, of course, left mostly blank for other purposes of the customer. For your custom print postcards, it is highly recommended to use your own pictures. If you opt to use one that you got from the Internet or other sources, you risk the chance that there might be other custom postcards with the same design as yours. Furthermore, if you use your own photographs, you get to have the exact image that you have in mind for your postcards. **End Summary** Topics: postcard printing]]>]]> About the Author: ]]> For more information, you can visit this page on postcard printing

Cheap Poster Printing That Produces Results

Wed, 02 Dec 2009 06:23:58 -0500

Cheap poster printing is nothing to be ashamed of. In fact, you can actually expect a lot of things from this kind of poster printing. Cheap posters can still produce big results, even profitable results if you know the special techniques on how to do it. I myself have been able to create nice and colored posters for half the price of the usual ones and still get the same impact. Want to know how to do it? Well here are a couple of tips: • Bigger yet cheaper – One cheap poster printing technique is to print fewer but bigger color posters. By printing a few large posters for distribution in key high population density areas, you can maximize your budget by targeting the most number of people all at once. You can virtually reach a hundred or more people with one large poster in a busy place just like 10 smaller posters on the same location. The costs will definitely be more affordable and you will get the best impact from your large posters. **End Summary** Topics: poster printing]]> posters]]>]]> About the Author: ]]> For more information, you can visit this page on poster printing

Pointers in Building a Printing Company

Wed, 02 Dec 2009 04:00:31 -0500

Looking for a venture to go into? A printing company might just be the key to your entrepreneurial success. There is always a need for printing services in this day and age. We have a lot of print materials circulating, and that is not going to change anytime soon. But first, you must know exactly what it takes to create a successful and profitable company. Here are some pointers regarding that. Expertise. There are already a lot of printing companies out there (online and offline), and finding your own niche is the key to surviving and flourishing. From magazines to broadsheets to booklet printing, your company specialty should also be something that you would enjoy getting into. There’s nothing that kills a business sooner than disinterest from the owners. Pick an area of specialization that you like, and then you’re good to go. Variety. Since there would probably be other companies that share the same expertise as yours, you should offer variety to the usual choices. This can mean including a wider array of paper materials, inks, paper textures, and sizes. **End Summary** Topics: booklet printing]]> booklets]]>]]> About the Author: ]]> For more information, you can visit this page on booklet printing

How To Captivate A Target Market With Poster Printing

Fri, 27 Nov 2009 00:27:47 -0500

Do you know how to captivate an audience with your poster printing? Does your poster printing company give you the best and most attractive posters to get those specific target market demographics? If you are unsure, then do not worry. Captivating a specific kind of audience demographic only needs some precise planning in poster printing. You or anyone can easily make this happen by using a few proven techniques. Message composition "�" One of these proven techniques is proper message composition. A target audience will usually have its own subset of frequently used symbols, languages and topics. If you know these frequently used areas of interest, then you can integrate it as a part of your color posters message. The premise here is that with a highly familiar poster message for the target audience, they will respond better to it than your ordinary old generic poster message. You can captivate them by basically speaking their own language and talking about the topics that are important to them. So, for example, the message composition for a male target audience should be completely different from a female one. **End Summary** Topics: poster printing]]> poster printing company]]>]]> About the Author: ]]> For more information, you can visit this page on poster printing

Essentials in Booklet Printing

Thu, 26 Nov 2009 12:02:19 -0500

What do you really need in creating and printing your booklets? Having the right software is the key when you make your print booklets, as they can help make the task easier and faster for you. Here as some of the suggested programs that you might actually need in creating your own booklets. Microsoft Word or Open Office The most basic software that you need in booklet printing would be word processing applications like Microsoft Word or Open Office. Though Notepads or Word pads can also be used, these applications lack the capacity and features for you to personalize the content of your booklet. Most word processing applications also have features wherein you can customize the texts and design the layout of your booklet. To add to that, there are also spelling and grammar checkers that prove to be very helpful in constructing the content of your booklet. Free Image and Font Databases To make your booklets more appealing to the reader, you might want to add pictures or play with the fonts of your content. **End Summary** Topics: booklet printing]]> print booklets]]>]]> About the Author: ]]> For more information, you can visit this page on booklet printing

What You Get With Online Printing Companies

Wed, 25 Nov 2009 02:00:04 -0500

We are now in a world living in a rush. We’ve got fast food restaurants, express lanes, and rush services. We are too busy with a lot of stuff that we want everything to be done right away. The internet is one proof of this. You can find everything in the internet and get connected around the world, in just a blink of an eye. It offers lots of information, features and services that anyone can avail. One particular service we would discuss is offered by a printing company. An array of services Most companies going online have only two reasons for doing so: to provide quick service to their customers and for ease in communication. They take advantage of being online as means of presenting a variety of services that would be applicable to all kinds of printing projects. They offer printing for posters, business cards, brochures, stickers, and basically anything that the customers fancy. Aside from the services a printing company offers, they can also provide you with the materials and other accessories to your project. They can even suggest ideas to improve your task. All of these are conveniently laid out to you, for selection. **End Summary** Topics: printing company]]> printing]]>]]> About the Author: ]]> For more information, you can visit this page on printing company

Customization Through Online Printers

Thu, 19 Nov 2009 01:43:28 -0500

When people think about online printing, most will see standardized prints, printing templates, wizard programs and not a lot of customization. The medium for online printers seem to limit customization since you can't actually be there with the printer to tell them what customized design element you want added. To tell the truth to you though, customization through online printers is very easy to do. You just need to specify the exact thing you want customized to the online printer. If you want to know what exact things you can customize though online printers, here are four simple examples. 1. Customized dimensions – Now, you might have probably seen the order form for printing at the online printer's website. Usually those forms contain a drop down list of the standard dimensions you can use. If the online printing company you chose is good enough, they should actually have a lot of options in terms of dimensions for each kind of printed medium. You can choose from a variety of standard dimensions that should actually be enough for anyone's purposes. So you can just customize your dimension by using one of the less used standard options. **End Summary** Topics: online printers]]> online printing]]>]]> About the Author: ]]> For more information, you can visit this page on online printers

Custom Invitations versus Template Invitations

Sat, 14 Nov 2009 15:54:32 -0500

In invitation printing for business or personal events, do you use template invitations or do you avail of custom invitation printing? This choice of whether to go standard or go custom is a very old and common question. Custom invitation printing is of course more personal and creative, while using templates for invitations are usually faster, cheaper and more convenient. To help you decide on this problem, here are the reasons for and against both design philosophies. Hopefully this helps you on your decision on what to do. • Custom Invitations: The good The best thing about custom invitations is of course the design. You can be as creative as you want with the layout and the messages that are going to be print. You can adopt your own custom theme and make it as memorable as it can be for the people attending. This is actually best for special social events like weddings, debuts and other such occasions. However, some business conventions and events also use custom invitations. • Custom Invitations: The bad There are several disadvantages when printing custom invitations. For one, custom invitations of course are more expensive then template based kinds. **End Summary** Topics: custom invitation printing]]> invitation printing]]>]]> About the Author: ]]> For more information, you can visit this page on invitation printing

Wrong Moves You Should Avoid in Marketing Door Hangers

Sat, 14 Nov 2009 00:45:51 -0500

Custom door hangers for marketing are very precise instruments. You do not only print door hangers just to tell people about your services, products or your company. No. You print custom door hangers because you want people to understand correctly and precisely what your company and its products are all about. It is both advertising and public relations tool in one. So you must create door hangers with care and with careful thought. In this guide, I will teach you a few things to avoid in marketing door hangers. These “wrong moves” have been proven to cause failure in door hanger marketing. Hopefully you can learn from these mistakes and avoid them when your turn comes with color door hangers. • Printing too much detail – Many failed door hangers do not achieve their goals because they just have too much details in them. Yes, printing too much information in a door hanger can spell disaster for a door hanger printing campaign. This is because people expect a nice and quick message written in door hangers. Anything beyond one and two paragraphs worth of words will usually be bad. **End Summary** Topics: custom door hangers]]> print door hangers]]>]]> About the Author: ]]> For more information, you can visit this page on custom door hangers

Connecting With Your Clients Through Notepads

Wed, 11 Nov 2009 03:21:02 -0500

Do you know how to connect with your clients when you print notepads? Do you know how to make your custom notepads work so that clients or customers get a nice impression on you? If you do not know how to do these things, then you have come to the right article. I have here a few suggestions on how to print notepads so that you can connect to your clients effectively. • Notepad pages as subtle business flyers – Now, first you should consider each notepad page as a subtle business flyer. Hence, all your color notepad designs must be considered as a design for a simple business flyer. To do this, you should try and add simple marketing messages in the notepad design itself. Adding company contact numbers as well as a small list of products and services help you connect with clients by giving them an opportunity to contact you in case they want the products and services. Also adding small company images, and maybe a mention of some of your discount packages or slogans also help the notepad pages in getting your marketing message across. **End Summary** Topics: print notepads]]> custom notepads]]>]]> About the Author: ]]> For more information, you can visit this page on print notepads

Mistakes to Avoid When Printing Notepads

Mon, 09 Nov 2009 01:37:43 -0500

Bad choices have been made by me time and again. It’s not only in the boyfriends that I had; bad choices seem to be the order of the day even in my print notepads. When printing custom notepads, I have often resorted to shelling out too much of my cash and still had the worst outcomes you could ever imagine. I’m telling you, when it comes to mistakes, I think I’ve taken the lot with print notepads. I can’t seem to avoid them. They’re like the plaque – they keep cropping up every time I start creating my own custom notepads. It’s no wonder therefore that I have been told many times to switch to other forms of promotional giveaways. But I do believe in the power of notepad printing; and with the mistakes I experienced, I can very well offer instead an opportunity for many marketers and business owners to learn from my mistakes and stop making the bad choices that I’ve been making since I started printing notepads. Mistake #1: Avoid using small notepad sizes. Although many marketers will tell you to try using small sized print notepads so you can save on your budget; **End Summary** Topics: print notepads]]> custom notepads]]>]]> About the Author: ]]> For more information, you can visit this page on print notepads

Better Color Flyers Through Better Font Effects

Thu, 05 Nov 2009 01:38:41 -0500

If you want your color flyers to truly get attention, you have to use some font effects. Standard fonts in simple black does not do too well these days in flyer printing. Most find that old technique quite boring and uninteresting. So you must know a few font effects for flyer printing to keep people interested and engaged with your color flyers. Below are a few tips that might help you out in adding font effects. • Adding that glow to your words – Ever see words that glow in posters? Yes! You can add that same effect in your flyer printing as well. In imaging software like Photoshop, you can easily add this to your text by adding the blending option of “glow” into the font layer of your choice. You can adjust the intensity and even the color of the glow if you need to as well when you edit the option. This is great to use for certain power words such as “Free”, “new and improved” or “Big savings”. So try to use this glow effect for them if you can. **End Summary** Topics: flyer printing]]> color flyers]]>]]> About the Author: ]]> For more information, you can visit this page on flyer printing and color flyers

Discount Savings When You Print Online

Tue, 03 Nov 2009 12:29:38 -0500

Did you know that there are plenty of discounts and savings to be had when you print online? Yes unlike traditional printing firms, an online printing company can be a great place to save some money on your printing. Most of these companies give discounts, free services and fast schedules that can really help you save a lot of money and resources. So if you want to print online, here are the things you should look out for to get that extra savings. • Bulk your orders for a discount – When you print online, you should always think of ways to “bulk” your orders. Not only should you print one type of material in large numbers, you should try printing all your needed materials in one order. By ordering in bulk, you can get great discounts for your whole order. So if you are printing catalogs, flyers and brochures all at the same time, the online printing company can give you a discount in printing and delivery since everything can be done in one batch. Moreover, you save a lot of time as you print all you need in one single printing process. **End Summary** Topics: print online]]> online printing company]]>]]> About the Author: ]]> For more information, you can visit this page on online printing company

Consider This Before You Market with Postcards

Thu, 29 Oct 2009 12:47:16 -0400

One of the most cost effective and popular marketing methods in the market is postcard printing. They’re easy to create, not to mention that they won’t cost you an arm and a leg to print. Hence, cheap postcards are everywhere. Small businesses use them; Fortune 500 companies also accept the postcard’s effectiveness when it comes to generating new leads for the business. But promoting your business by way of postcard printing doesn’t mean that you just do it without any preparation. In fact, no matter that they’re very easy to design and create, you need to do your research before launching your postcard marketing. So to successfully market with postcards, whether it’s cheap postcards or the very expensive ones, keep these factors in mind: Always start with the right mailing list. A successful marketing campaign starts with the right target market. Who would you want to reach out to? Who do you plan to send your marketing materials to? Who would more likely be interested in your message? Who are most likely to respond favorably on your offer? The right mailing list can answer all these questions. **End Summary** Topics: postcard printing company]]> cheap postcards]]>]]> About the Author: ]]> For more information, you can visit this page on postcard printing company and cheap postcards

The Secret Weapon of Business Printing: The Online Printing Company

Tue, 27 Oct 2009 17:29:08 -0400

One of the best weapons for business printing is the process known as online printing. Online printing is a popular service that can be offered by a printing company through the Internet. In this process, the company can offer their usual printing services online without people visiting the printing house. This presents a lot of great advantages for businessmen in terms of printing materials for their businesses. If you are a businessman or businesswoman yourself, online printing can help you in three fundamental ways: 1. Quick and convenient mass production of marketing materials – First, online printing can help businesses by providing a quick and convenient means of mass production for marketing materials. Anything from flyers, posters, brochures and catalogs can easily be produced “en masse” within just a few days. Moreover these prints can be delivered to any location you choose, be it your head office or maybe your branches. So deployment of your materials can easily be handled as well. You don't have to worry too much with the time frame for marketing materials. 2. Quality development of important office prints – Secondly, you can also easily print important office materials online. **End Summary** Topics: online printing]]> printing company]]>]]> About the Author: ]]> For more information, you can visit this page on online printing company

What Can An Online Printer Do For Your Business?

Wed, 21 Oct 2009 21:04:23 -0400

Now that we are at a time where digital technology is in the spotlight, it is no surprise that as a business owner, you would choose to use an online printer for your print sales literature. But if this is your first time to do it, you might want to learn a few things about online printing and what can an online printing company do for you and your business. Are there other services that you can avail of aside from printing your marketing collaterals? What’s the difference between an online printer and a traditional one? We have listed down some of the things you need to know with online printing. We hope that with this information you’ll be able to choose the best online printing company to provide you with quality marketing tools for your business. Online help/assistance. One of the best features of online printing is the 24/7 help desk they have for their customers. Several online printers even offer assistance with the design and layout for a wide range of printed media material. Because the customers only have to go to the printer’s website, they can already send their queries and even get answers very quickly. **End Summary** Topics: online printer]]> online printing company]]>]]> About the Author: ]]> For more information, you can visit this page on online printer

Marketing Calendar, Anyone?

Wed, 14 Oct 2009 11:24:31 -0400

What is a marketing calendar? It’s not like your ordinary calendar printing where you actually print calendar so you can keep track of your schedule and activities. Your marketing calendar is a tool to reflect the marketing events, media campaigns and advertising efforts you have, the when, where and how, as well as the outcome of your marketing efforts. As part of your marketing strategy, a marketing calendar helps you keep track of what’s going on, as well as where you would want to steer your business to get to the end result you want to achieve. It assists you in launching your marketing strategies such as your print calendar for example, so you’ll be able to accomplish your goal in a structured and systematic manner. Not only that, but your marketing calendar can effectively help you budget your endeavors. Which makes it one heck of an effective way to manage efficiently your marketing campaign. And because it helps you keep track of your activities, a marketing calendar can also help you make sure that you are able to utilize every opportunity that may be opened every time you market your business. **End Summary** Topics: print calendar]]> calendar printing]]>]]> About the Author: ]]> For more information, you can visit this page on calendar printing

Marketing Strategy 101: Narrow Down Your Message

Tue, 13 Oct 2009 10:48:04 -0400

It is seldom done but this is one marketing strategy that can help you grow your business: narrow down your marketing message so you can increase your profits. While many businesses try to be everything to everyone, none of them ever had a chance to really increase their growth when profits are concerned. You know why? Because these businesses spread themselves too thinly that nothing sticks to their target audiences’ minds. Most if not all, try to be something to everyone that the more they widen their message, the fewer customers they get to buy their products and services. It’s really all in the message. If you have a special characteristic that you can offer your target audience, make sure that you stick with it. Provide a powerful message that makes your target clients take notice of what you can do and no one else. What makes you different? What’s your unique selling proposition? Make sure that you say it in your marketing collaterals such as your hang tags and brochure printing. To be sure that you have a compelling message, have somebody look at your marketing collaterals or even your website. **End Summary** Topics: hang tags]]>]]> About the Author: ]]> For more information, you can visit this page on hang tags

How To Turn A Business Card Into A Business Weapon

Mon, 12 Oct 2009 10:19:10 -0400

Business card printing is not merely a tool in introducing yourself to other people. No sir. In truth, custom business cards can be turned into a very powerful business weapon that will help your career as well as your business to achieve success. To transform your business card into a business weapon though, you must first do a few important changes into your business card strategy. 1. The right weapon for the right job: Now you may not know this but business cards can be geared in different ways depending on your objective. There are advertising business cards for sales product promotions, corporate business cards for deals with colleagues and of course there are also personal business cards for friends and family. You will need to determine which business card is exactly what you need. This will define how your business card will be designed, and how it will succeed with your objectives. So choose the one that should get you nearest to your goal. 2. Good quality equals good results: Another tip that should turn your business card into a potent weapon is to use good quality materials in the production. **End Summary** Topics: business card printing]]> custom business cards]]>]]> About the Author: ]]> For more information, you can visit this page on business card printing and custom business cards

How Long Should Your Business Booklet Be?

Sat, 10 Oct 2009 07:47:02 -0400

A great question about booklet printing that a lot of people struggle with is its length. Since booklets are not “books” per se, and books themselves vary and length, the rules for the length of booklet printing can be vary vague and often confusing. So lots of people ask, how long should my business booklets be? Well, the simple answer to that question is basically answered by the booklet's ultimate purpose and use. In this article, I will tell you a few tips on the proper lengths and printing strategies of the different types of booklets. Hopefully this should give you a general idea of how your own booklet printing will play out. Product booklets – For product booklets that advertise single, or related types of products, the general rule in length for booklets is that “the shorter it is the better”. Since product booklets are advertising booklets, you must keep in mind the attention span of the casual reader. In most cases this attention span is pretty short, and only goes for a few moments before getting bored, especially on booklets. **End Summary** Topics: booklet printing]]> booklet]]>]]> About the Author: ]]> For more information, you can visit this page on booklet printing

What's your Worth?

Wed, 07 Oct 2009 06:58:23 -0400

Itâ€™s sad to know that during these turbulent times, many businesses turn to drastic measures just so they can survive nowadays. As times are hard, even graphic designers take any kind of job now just so they can carry on with their careers. If that is the common scenario nowadays, what can one do in order to continue growing in the industry? There are many ways and means that business owners and marketers can apply to their marketing plans in order to maintain their position in their field. No matter the economic situation, businesses should learn to create new and fresh techniques to re-invent their marketing campaigns. Door hangers for example can get very boring if you do the same pattern all the time. But if you incorporate a different design and color, it might just prep up your door hanger printing to get you the leads you need for your business. Another thing that any business should consider is to not reduce their price just so they can attract the attention of many consumers who are curbing their buying activities these days. Itâ€™s not a question of whether your products and services are costly or not. **End Summary** Topics: door hangers]]> door hanger printing]]>]]> About the Author: ]]> For more information, you can visit this page on door hangers