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      <title>Articles by From The Minds Of Wharton on ArticleSnatch.com</title>
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         <title>What Is A Site Map?</title>
         <link>http://www.articlesnatch.com/Article/What-Is-A-Site-Map-/1043357</link>
         <description>Do you usually wonder what to do next whenever you visit a certain web site? Well, you can always rely on site maps. A site map is a list of pages of a web site available for surfers or site visitors. This can be either a document in any form used as a preparing tool for web design, or this can be a web page that enumerates the pages on a particular web site, usually organized in a hierarchical way. This usually helps site visitors and search engine bots find their way on the pages of a web site.

What is meant by a “hierarchal way”? Simply put, it’s just the visual model of the pages of a web site. Site maps help crawlers navigate through a web site that has more than one page by exhibiting to the site visitor a diagram of the entire site's contents. It’s very similar to a book's table of contents in that it makes it easier for a site visitor to find information on your site without having to go through your site's many pages.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
www.WhartonBusinessFoundation.com
(888)4-WHARTON (494-2786) ext.17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers!</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category>
         <pubDate>Tue, 23 Mar 2010 19:23:57 -0400</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/What-Is-A-Site-Map-/1043357</guid>
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         <title>Drive Traffic To Your Web Site With Craigslist And Classified Ad Sites</title>
         <link>http://www.articlesnatch.com/Article/Drive-Traffic-To-Your-Web-Site-With-Craigslist-And-Classified-Ad-Sites/1016263</link>
         <description>First thing you need to remember is that, reaching the top doesn’t happen overnight. So, you must have a lot of patience. And yes, at this point, patience can be a skill if you want to drive traffic to your website. Years ago, when the internet first became really popular, business owners could promote their products and services on free classified web sites and make an easy buck or two. Yet five years after, everything slowly went downhill. There were so many ads on these sites that it got “eaten up” by junk and a lot of people stopped looking at them to make purchases. For some reason, however, web sites like Craigslist.org, Kijiji.com and Backpage.com brought back to life free online classified advertising. In fact, today, they provide a good opportunity to promote your products or services. 

Craigslist is one of the biggest websites in the world. Craigslist gets over 10 million visitors per day! This generates over 4 billion page views per year. Millions of people have had success marketing their products and services on Craigslist and other online classified advertising sites.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/" rel="tag"></a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON (494-2786) ext.17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers!</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category><category><![CDATA[]]></category>
         <pubDate>Wed, 10 Mar 2010 18:42:33 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Drive-Traffic-To-Your-Web-Site-With-Craigslist-And-Classified-Ad-Sites/1016263</guid>
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         <title>What Is Page Rank And How Do I Get It?</title>
         <link>http://www.articlesnatch.com/Article/What-Is-Page-Rank-And-How-Do-I-Get-It-/898648</link>
         <description>You may be asking yourself the same thing. PageRank is a value that Google made to determine how important a particular web page is and how it positions itself with other web pages. Simply put, it’s how a webpage ranks itself with it’s competition. The more links a particular webpage has, the more important that page becomes. It serves as a digital vote to that page every time a link is created. The more the links created, the more votes are cast on that page.

The term Page Rank was named after one of the founders of the Google search engine, Larry Page. It’s interesting how it came into being. At onetime, webmasters would only link to pages that they thought were interesting and important to their viewers. Because of this, Google determined to use the number of inbound links, or IBL, to a certain page to judge the weight of that page. The “weight” determined where to put that page in the SERP or search engine results page.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of t</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category>
         <pubDate>Thu, 31 Dec 2009 15:31:42 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/What-Is-Page-Rank-And-How-Do-I-Get-It-/898648</guid>
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         <title>How To Use Branding To Grow Your Business</title>
         <link>http://www.articlesnatch.com/Article/How-To-Use-Branding-To-Grow-Your-Business/865525</link>
         <description>Not only big companies or corporate names need to think about branding, this can also be applied to small businesses as well. Branding says a lot about you and your business, and this certainly true for a home-based, one person operation to a multinational company. This only means one thing, that having a good brand name or branding strategy can add a couple of figures to you sales. It doesn’t promise you to become large company overnight (no strategy will!), yet it will give you steady and visible results before you know it.


Your business, service or product’s most valuable asset can be it’s brand. It’s your corporate identity. An effective brand tells the world who you are, what you do and how you do it. It’s how your business is perceived by your customers. With a powerful branding strategy your company’s market position can actually be elevated. For example, you can go from “the low price leader” to “the top choice for professionals”. Once your brand has a high perceived value, you can charge a premium for your products and services well beyond what your competitors are charging. It’s even possible for your brand to dominate your niche.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/branding" rel="tag">branding</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com


Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! </description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[branding]]></category>
         <pubDate>Wed, 09 Dec 2009 13:58:04 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-To-Use-Branding-To-Grow-Your-Business/865525</guid>
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         <title>What Is Branding?</title>
         <link>http://www.articlesnatch.com/Article/What-Is-Branding-/861979</link>
         <description>What does a person remember whenever they think of their favorite book, restaurant or even a celebrity? The brand! Yet what is a brand? A brand is a name or symbol that’s commonly known to identify a company or its products and services and separate them from their competition. A well-known brand is the one that people will recognize, even if they don’t know about the company or its products and services. These are usually the businesses’ name or the name of a product, although it can also include the name of a feature or style of a product. Yet still, few only know its marketing function or the meaning of branding itself. Well, there’s a huge connection between the two and this might help you improve your business. 

“Branding” is a basis for marketing and can not be separated from your business's action plan. It’s more than just a fancy label that you give to a product. A business, law firm, school, museum, celebrity, perfume, a country (yes even a country!), or even YOU can be regarded as a brand. When marketing to customers, you must win both the logical and EMOTIONAL argument.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/branding" rel="tag">branding</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
www.WhartonBusinessFoundation.com
(888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! </description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[branding]]></category>
         <pubDate>Mon, 07 Dec 2009 18:30:23 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/What-Is-Branding-/861979</guid>
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         <title>Uh â¦ Marketing Good â¦ Not Marketing Bad, So Easy Even A Caveman Could Do It!</title>
         <link>http://www.articlesnatch.com/Article/Uh-----Marketing-Good-----Not-Marketing-Bad--So-Easy-Even-A-Caveman-Could-Do-It-/843445</link>
         <description>Not CONSISTENTLY marketing to your prospective and existing customers is bad. Why? It has to do with what we call "The Buying Spectrum". Think of a grove of orange trees. Once the oranges are in season they begin to ripen. Now it's time to pick the ripe ones. Yet do you think that all of the oranges on all of the trees ripen all at the same time? Of course not. 

So you go through picking only the ripe ones and leaving the green unripened oranges still on the tree. Now that you've gotten all of the ripened oranges you leave the orange grove never to return right? Wrong! Yet this is exactly what many businesses do.

Simply put most businesses run some ads, have people calling in for more information yet only focus their attention on the people who are actually ready to buy right now. They completely discard the other people who called in yet didn't buy. Understand that these people will buy what you sell at some time. It just isn't right now. It may be 3 weeks from now, 6 months from now or 2 years from now.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of t</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category>
         <pubDate>Tue, 24 Nov 2009 15:39:11 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Uh-----Marketing-Good-----Not-Marketing-Bad--So-Easy-Even-A-Caveman-Could-Do-It-/843445</guid>
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         <title>Do You Have A Customer Problem?</title>
         <link>http://www.articlesnatch.com/Article/Do-You-Have-A-Customer-Problem-/831603</link>
         <description>Before becoming our clients, many business owners tell us…“The economy is bad. We’re not getting business like we used to. We have a customer problem.” We tell them “You don’t have a customer problem. You have a MARKETING PROBLEM.”

Think about it. Most businesses never even come close to gaining even 1% market share (for example, if the potential customer market in an area is 1 million potential customers, 1% would be 10,000 customers. Most businesses don’t even come close to this). So ask yourself…“Did people suddenly stop needing and buying what I sell?”

OF COURSE NOT! Even if a small portion did, there’s still a tremendous amount out there that are still buying what you sell. They’re just buying it from someone else!

Why Are They Buying From Someone Else?

It’s simple. Many business owners don’t know how to market their business properly. They either don’t have the time to learn how (and then do it) or they let advertising sales people make their decisions for them. 

One of the keys to successfully marketing your business is consistency. You must consistently market your business to both your potential customers AND your existing customers.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:57:58 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Do-You-Have-A-Customer-Problem-/831603</guid>
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         <title>A Simple Marketing Mistake That Costs Business Owners $1,000s Of Dollars Every Year. Correct It And </title>
         <link>http://www.articlesnatch.com/Article/A-Simple-Marketing-Mistake-That-Costs-Business-Owners--1-000s-Of-Dollars-Every-Year--Correct-It-And-/831602</link>
         <description>Many business owners simply set up shop and instantly start running ads. They never invest any time in designing their marketing or sales strategy. The result is that they lose thousands of dollars and usually don’t get the sales results that they’re after. We’re going to share with you a simple marketing strategy that’s time tested and business proven. It will empower you to get the maximum leverage from your marketing efforts.

Think of the overall market in your city. Your ‘potential market’ is comprised of all the potential buyers of your product or service in your city. To simplify the process, we overlay a ‘Spectrum’, called ‘The Buyer’s Spectrum’, over top of the potential market. Realize that on one end of the spectrum, 3-5% of the market have a preferred vendor (a family member, a business that they’ve been with for years, etc.) and will never buy from you. 

On the other end of the spectrum, 3-5% of the market are NOW buyers and respond quickly to virtually any type of marketing. This leaves roughly 90% of the market that doesn’t want to buy what you’re selling right now yet WILL BUY at some future date.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:56:01 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/A-Simple-Marketing-Mistake-That-Costs-Business-Owners--1-000s-Of-Dollars-Every-Year--Correct-It-And-/831602</guid>
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         <title>Branding Your Company: How To Choose The Right Business Name?</title>
         <link>http://www.articlesnatch.com/Article/Branding-Your-Company--How-To-Choose-The-Right-Business-Name-/831600</link>
         <description>It"��s surprising that a lot of business owners have never had proper branding done for their businesses. Starting with their company name. Many simply name their companies after themselves (ex. John"��s Accounting Service, THM Enterprises, etc.) or just a name that they pull out of the air. What"��s in a name? A rose by any other name would smell just as sweet. Right?...Wrong! Not if we called it a stinkweed!

Your company name is everything. It"��s a crucial part of your marketing and your brand. At the mere mention of your business"��s name, clients and prospective clients should experience an emotional reaction. Your business name serves as an emotional anchor for your brand. So it should not be taken lightly. It"��s ideal if your company name tells people what you do. Unlike the home improvement company that we came across named XRM Technologies. They actually install gutters, windows and vinyl siding believe it or not.

So how do you come up with the right name for your company? For our clients, we use an exercise that we call the "��name game"��. Here"��s how you "��play it"��.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:53:50 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Branding-Your-Company--How-To-Choose-The-Right-Business-Name-/831600</guid>
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         <title>How Can I Use A Virtual Assistant To Benefit My Business? </title>
         <link>http://www.articlesnatch.com/Article/How-Can-I-Use-A-Virtual-Assistant-To-Benefit-My-Business--/831594</link>
         <description>Outsourcing to a Virtual Assistant (outsourced employee) can increase productivity, reduce costs and save you and your company time. Virtual Assistants, also known as VA’s, have been around for more than 10 years and in this day and age, utilize the technology era. They are highly qualified, educated and experienced people who basically can perform all of the same skills that traditional in-house staff provides. Many VA’s are College or University educated in business and office administration with work experience in an office setting. 

We recommend a simple 3 step formula for determining what duties to assign an outsourced employee. First and foremost should be revenue producing functions. Simply write a list of what they should be. These include: appointment setting, cross-selling your existing customers on additional products and services (very important), telesales to new prospective customers, follow up sales calls on old leads that never closed, email blasting to generate new leads, internet sales, sending out online newsletters to existing clients, blogging, article writing, handling your social networking (Facebook, linked-in, twitter, etc), updating your website with fresh content and articles, there are over 50,000 free classified advertising sites on the internet other than Craigslist.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:51:49 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-Can-I-Use-A-Virtual-Assistant-To-Benefit-My-Business--/831594</guid>
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         <title>How To Do Research To Write Articles?</title>
         <link>http://www.articlesnatch.com/Article/How-To-Do-Research-To-Write-Articles-/831590</link>
         <description>Articles come in many sizes and levels of complexity. There is no single set of rules that fits every project, but there are guidelines you should follow to keep yourself on track throughout the weeks as you prepare, research and write. You will complete your project in stages, so you must plan ahead and give yourself enough time to complete every stage of your work. 

Your first step is to write down the due date for your article on a big wall calendar, in your planner, and in an electronic calendar. 

Plan backward from that due date to determine when you should have your library work completed. A good rule of thumb is to spend: 

Fifty percent of your time researching and reading 
Ten percent of your time sorting and marking your research 
Forty percent of your time writing and formatting

Timeline for Researching and Reading Stage: 1 week for short papers with one or two sources 

It’s important to get started right away on the first stage. Give yourself time to collect many possible resources for your project.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:50:05 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/How-To-Do-Research-To-Write-Articles-/831590</guid>
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         <title>What Do I Need To Do To Start Marketing My Business On The Internet?</title>
         <link>http://www.articlesnatch.com/Article/What-Do-I-Need-To-Do-To-Start-Marketing-My-Business-On-The-Internet-/831588</link>
         <description>Many people are daunted by effective web design, site optimization, internet marketing, seo, etc. How can you blame them? There are so many so called “experts” out there spouting off the latest internet tripe. With just a little research, you soon discover that these experts are usually hawking some business opportunity or selling software. So, we’re going to divest the entire process of it’s mysticism and make it as plain as possible.

Here’s what you’ll need to market your business effectively on the internet. The first thing you’ll need is a great website. This is not the area where you want to play it cheap. Do not design your own website! Unless you’re a graphic designer, you’re probably not as artistic as you think that you are. Hire a good web design company. Think about it. The first contact that many prospective customers may have with your business are you marketing materials such as your web site. A well designed web site should educate, instill confidence and trust in potential customers and above all is A SALES OR CLOSING TOOL. This can not be emphasized enough. It should not merely be a pretty online brochure.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:47:50 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/What-Do-I-Need-To-Do-To-Start-Marketing-My-Business-On-The-Internet-/831588</guid>
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         <title>Learn The Basics Of Internet Marketing</title>
         <link>http://www.articlesnatch.com/Article/Learn-The-Basics-Of-Internet-Marketing/831587</link>
         <description>As you are probably aware, there are many options when it comes to using the internet to market your business. It’s easy to understand why so many people feel lost and not sure where to start. 

Our marketing options consist of: search engine optimization, paid search, affiliate marketing, email marketing and blog marketing . How does each work? 

Well, search engine optimization using organic listings within search engines to get your business seen by those who are searching for specific keywords and phrases works very well an is one of the most popular. There is both an art and a science on how to launch and maintain a successful SEO campaign to maximize your results. A good SEO company should educate you on some of the basics. This is important so that you understand how everything works and that you are getting a good deal.

A couple of things about SEO. 1) It takes anywhere from 4 to 6 weeks for your site to start showing up in the search engines after you initially submit it. 2) It can take up to 3 - 6 months to begin seeing any results. Make sure you factor this into your marketing plan.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:46:08 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Learn-The-Basics-Of-Internet-Marketing/831587</guid>
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         <title>Iâm A Small Business Owner, How Can Outsourcing Help Me? </title>
         <link>http://www.articlesnatch.com/Article/I---m-A-Small-Business-Owner--How-Can-Outsourcing-Help-Me--/831586</link>
         <description>Many of our clients have been able to build their businesses successfully as a direct result of outsourcing. One of the most common jobs that they outsource is appointment setting. If your company does any type of outside sales (and most do) having an outsourced telemarketing department is ideal. Think about it, if you tried to hire telemarketers in house, you have to set up office space, get office furniture, get special phone lines installed, get computers, etc. You even have to either manage them yourself or hire someone else to make sure that they’re showing up on time, working their agreed upon shift, calling properly, reading the scripts properly and performing the way that you want them to.

Yet when you outsource your appointment setting, all you do is have your sales force (or yourself) show up to prescheduled appointments and write up deals. That’s it! No trouble no hassle no headaches. All of this for an employee that costs around $5 per hour.

As a small business owner, you can also use virtual assistants to contact your existing clients and cross sell them on additional products and services (a very successful and profitable strategy).  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:44:29 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/I---m-A-Small-Business-Owner--How-Can-Outsourcing-Help-Me--/831586</guid>
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         <title>Should You Use Outsourcing</title>
         <link>http://www.articlesnatch.com/Article/Should-You-Use-Outsourcing/831577</link>
         <description>Many of our clients have hired employees in house and have played the “Employee Game”. You’re not familiar with the “Employee Game”? Well here’s how it works. Your company’s finally starting to make some money and you realize that you’re wearing too many hats. So you determine that it’s time to hire other people to work in your business to free up your time so that you can focus on growing the business. Ideally the people that you hire are committed to your dream of your business. Ideally they will stay, improve and grow with your business as your business grows. Ideally, they become part of a coherent team that you can count on as you grow your company.

Ah…the world of the ideal. Well in the world of the “Real”, here’s what oftentimes happens. You hire people to work for your company. Yet you may not be in a position to pay top dollar to hire and retain the best candidates. So you wind up getting employees who are not the best and initially are happy to get the job. Yet as they gain experience working for you, as they acquire more licenses and certifications while working for you….  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; (888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Tue, 17 Nov 2009 11:40:31 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Should-You-Use-Outsourcing/831577</guid>
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         <title>Getting Beaten Up By Your Competition?</title>
         <link>http://www.articlesnatch.com/Article/Getting-Beaten-Up-By-Your-Competition-/828146</link>
         <description>The Best Defense Is A GREAT offense. Time To Take The Offensive…

One of our clients just started his business roughly one year ago. He complained that his competition had been around for a lot longer and people already knew their name and location. So this is why he wasn’t able to get more customers for his business.
 
We recommended that he shut down his office and get out of business immediately. Needless to say he was somewhat surprised. We explained to him that just because a business has been around for longer doesn’t mean that it is better. Just like in the story of David and Goliath, his business could overcome the bigger, older more established competitor. All he had to do was strike right at their weakest spot…their marketing.

Realize that today’s consumer is exposed to over 3,000 advertisements each day, making it difficult for any business to rise above the “clutter” and be noticed. Prospective customers are living busier lifestyles and aren’t using traditional media like newspapers, yellow pages print directories and magazines as they did before.

The business marketplace has changed and what once worked isn’t working as well anymore.  **End Summary**  Topics: <![CDATA[<a href="http://www.articlesnatch.com/topic/Wharton+business+foundation" rel="tag">Wharton business foundation</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/marketing" rel="tag">marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/sales+training" rel="tag">sales training</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/internet+marketing" rel="tag">internet marketing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/virtual+assistants" rel="tag">virtual assistants</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/outsourcing" rel="tag">outsourcing</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/search+engine+optimization" rel="tag">search engine optimization</a>]]> <![CDATA[<a href="http://www.articlesnatch.com/topic/social+media" rel="tag">social media</a>]]><![CDATA[<p>]]> About the Author: <![CDATA[<br>]]> From The Minds Of Wharton
Wharton Business Foundation
 &lt;a href=&quot;http://www.whartonbusinessfoundation.com/&quot;&gt;http://www.WhartonBusinessFoundation.com&lt;/a&gt; 
(888)4-WHARTON ext. 17
info@whartonbusinessfoundation.com

Get Appointment Setters, Virtual Assistants, Telemarketers, Search Engine Marketing Specialists and more as low as $299 per month! Get Top Rankings in The Major Search Engines AND convert the increased traffic to your site into paying customers! Wharton Business Foundation is one of the foremost respected consulting firms helping business owners grow their business and their income to the next level. With clients spanning across the nation as well as around the globe, our name has become synonymous with cutting edge expertise and time</description>
	 <category><![CDATA[Wharton business foundation]]></category><category><![CDATA[marketing]]></category><category><![CDATA[sales training]]></category><category><![CDATA[internet marketing]]></category><category><![CDATA[virtual assistants]]></category><category><![CDATA[outsourcing]]></category><category><![CDATA[search engine optimization]]></category><category><![CDATA[social media]]></category>
         <pubDate>Sat, 14 Nov 2009 16:20:39 -0500</pubDate>
         <guid isPermaLink="true">http://www.articlesnatch.com/Article/Getting-Beaten-Up-By-Your-Competition-/828146</guid>
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