Articles by PrintGuy on ArticleSnatch.com

UV and Spot UV coating

Sat, 14 Nov 2009 15:11:09 -0500

UV and Spot UV coating Any time you print a business card, or any other marketing material, it is very important to make sure it reflects the image of your company. Let's take a look at what uv coating and spot uv coating are to aid in this decision making process. UV COATING UV coating, also referred to as varnish, is a thin coating that is applied over ink printed on paper. This coating is then dried by exposure to UV radiation, the end result being a shiny surface. There are several benefits of this coating: 1) Makes color pop. UV coating helps in making the colors of the printed piece much more vibrant. Colors will be very rich and you will think the colors will be jumping right off the page. This is a great option if you are looking to make your marketing material pop. Used with good-looking graphics, uv coating can definitely aid in getting your message across in style. 2) Acts as protective layer. UV coating also acts as a protective layer, protecting the printed piece from a variety of things that can damage it. It also helps keep the card a bit sturdier. **End Summary** Topics: uv coating]]> uv]]> spot uv]]> spot uv coating]]>]]> About the Author: ]]> Project manager at Mind2Print.com , an online printing company.

What makes a good business card

Sat, 14 Nov 2009 14:34:32 -0500

Learning what Makes a Good Business Card - The key to Maximum Business Exposure In short, a good business card is one that prompts the recipient into contacting you. Getting such a business card take a bit of work though. When it comes to choosing the finest business card to represent a certain message and vision, many people make the mistake of considering business cards as simple pieces of paper. So, what truly makes a good business card? Could it be the paper type or the business card background? Does the message matter more than the design of the business card? We thought that few tips on how to choose the right business card and some inside info on what makes a good business card would definitely be helpful for anyone interested in achieving a higher quality business exposure. It is very important to opt for a professional business card that accurately reflects the brand image and the level of professionalism. Amazingly, this small piece of paper can have a huge impact on the receiver, considering the fact that it is an affordable and powerful tool to make a positive impression. **End Summary** Topics: business card]]> printing]]>]]> About the Author: ]]> Project manager at Mind2Print.com , an online printing company.

Business Card Etiquette

Sat, 14 Nov 2009 14:26:03 -0500

If someone asked you what the most important marketing tool is, you would probably respond with business cards. You would be absolutely right about that since it is without a doubt a powerful marketing tool. What if you were asked if there is a particular etiquette regarding business cards? The answer will differ depending on where you are located in the world. Japan In Japan, business cards are called meishi and are exchanged with great ceremony. The proper way to give and receive business cards is with both hands. It is first receivee with both hands, followed by a bow, and expression of gratitude to the person for the opportunity to meet with them. The cards are not then immediately put away, because it is regarded as rude. It is printed in the home language on one side and Japanese on the other and presented with the Japanese language side up. The Japanese place emphasis on status and hierarchy, so a title is a must. During a meeting the Japanese normally place the business cards on the table in front of them. **End Summary** Topics: business card]]>]]> About the Author: ]]> Project manager at Mind2Print.com , an online printing company.

Business Card Do's and Dont's

Sat, 14 Nov 2009 14:12:49 -0500

With the large number of business cards providers on the market, it is becoming more and more important to make the distinction between the do's and don'ts when choosing quality business cards. Exceptional business cards should be items clients will hold on to instead of throwing them away. However, how to make sure your business cards will not end up in the discard pile? Read our do's and don'ts related to choosing the best business cards and hopefully you will obtain the reaction you want from your prospect clients: 1. Don't get cheap! Cheaper doesn't always mean better If you think about it, you can get free business cards as well. But have you ever thought about the image you will send out to your clients? Everyone can use free business templates, but do you think they stand out from the crowd? I don't think so. If you cannot afford good business cards, how can you afford to provide quality products/services to your clients? Heavyweight card stock, customized templates, sleek designs and brand reflection can definitely indicate you as a serious provider, one that pays extra attention to details. 2. **End Summary** Topics: business cards]]> effective business card]]>]]> About the Author: ]]> Project manager at Mind2Print.com , an online printing company.

RGB vs CMYK

Sat, 14 Nov 2009 14:07:55 -0500

RBG and CMYK are two of the most popular color spaces. Just about everything uses either one of these color modes. A few examples are your computer monitor (RGB) and anything printed from an offset printer (CMYK). There is lots to learn about both of these color modes, but the following is a brief description with some examples. RGB RGB stands for RED, GREEN, BLUE and is the format for video monitors, projection, web images and most digital photography. Any time you are looking at a computer monitor or a picture taken from a digital camera, you are looking at the RBG color space. The reason for this is RGB produces some of the most vibrant and brightest colors available. CYMK cannot come close to the colors RGB can produce. RGB is an additive color space. This means you add the red, green and blue light to your black monitor to get all the colors. Here's the basic concept of RBG: the more light you add the more white things get. RGB values are expressed as numbers (0-255) for 256 possible values for each color. Let's take black as an example. **End Summary** Topics: RGB]]> CMYK]]> RGB vs. CMYK]]>]]> About the Author: ]]> Project manager at Mind2Print.com , an online printing company.

Choosing the right online printer

Sat, 14 Nov 2009 14:02:28 -0500

How to choose an online printer With everything going to the web it is not a big surprise that printing went there as well. More and more people are taking their printing needs online and more and more online printing companies are popping up to get a piece of this growing pie. With so many companies to choose from, how do you know which one is the one for you? The following is a list of things to look for in an online printing company in no particular order. Quality of Product. Most reputable online printers will send you a free sample packet so you can see and feel the quality for their material before purchasing. Look for a link that use the word "Samples", no quotations, and you simply fill up a short form with your name and address and you will receive samples soon. Request sample from at least three different companies and compare the quality Price. The lowest price is not usually the bert pick when printing online. If what you are looking for is a high quality card then you might spend a little more, and it is well worth it. **End Summary** Topics: online printing]]> free printing]]> online printer]]>]]> About the Author: ]]>