Articles by Fabienne Fredrickson on ArticleSnatch.com

Define your ideal target audience to get more clients

Tue, 31 Jan 2012 15:58:54 -0500

Are you tired of talking to prospects who give you a "glazed-over" look? That reaction can be a signal you are not clear on who is your ideal target audience. Determining a specific target group of potential clients will not only make your marketing easier, it will also help you close sales more quickly and easily. A lot of small business owners avoid defining a target audience. They worry that narrowing the field will also narrow the amount of money they make. But this is absolutely not true. In fact, the opposite is actually what works. When you have a specific target, versus working with everyone, it's so much easier to get new customers. How can that be possible? When your marketing is very clear and targeted, prospects strongly relate to your work and self-select which is priceless. They opt to work with you! Your marketing efforts literally PULL in clients, which makes obtaining new clients so much easier and more affordable too. The trick is to get specific. I tell my clients to determine a group and specialize. Settling on who your ideal clients are does take some work to figure out. **End Summary** Topics: how to define your ideal target audience to get more clients]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Quickly Establish Credibility with Your Compelling Story

Tue, 31 Jan 2012 15:55:28 -0500

Everyone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That's because listeners are captivated, aching to imagine their own success story too. What is a Compelling Story? Many entrepreneurs can actually point to a specific, defining moment or a series of determining events that brought them to where they are today. This is the foundation supporting your achievements which can provide you with instant credibility among your prospects. For me, my compelling story is the tale of how I went from struggling financially because I didn't have enough clients to a full practice, bursting at the seams in just eight months. The remarkable turnaround happened as I began learning everything I could about marketing, networking and managing my business. The end result was creating my own Client Attraction System"" which helped me to completely vanquish the intense worry that kept me up at 3am. How Does the Story Work? Both clients and seminar attendees have repeatedly told me how hearing the story was one of the first reasons they decided to work with me. Why? **End Summary** Topics: build credibility]]> compelling story]]> know like trust factor]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

How to get more clients by staying in touch

Mon, 23 Jan 2012 08:30:09 -0500

Today's strategy from Fabienne for getting more clients, making more money, leveraging your business and enjoying your time off so you work less is about staying in touch. I find that a lot of entrepreneurs, people like you and me, once they learn how to put in place a client attraction system, it's all about getting new prospects, getting new leads. Then when they have the new prospects and the new leads, they just don't do much with them. This is why I want you to think about staying in touch because 90% of closing the sale can be about staying in touch and taking that person from interest to paying client. Some people ask me, "How often do you stay in touch with somebody?" I had a woman ask me many years ago, "How do stay in touch without feeling like a gnat, like always bothering them." I said, "Well, you stay in touch by adding value, but you also stay in touch by always being on their radar screen. **End Summary** Topics: How to get more clients by staying in touch]]> how to stay in]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Stretch Beyond a One-Year Vision

Sun, 22 Jan 2012 14:05:57 -0500

One of the things that I've been doing for practically every single year in my business, and if I think about it, actually every single year in my business is to map out ahead what I want the coming year to look like. Now you've heard about goals and all of that but I will tell you something. What I am about to share with you is something that I have done every single year since the beginning of my business and I believe that it is because of this one thing that I want to share with you today that my income has always exceeded the previous year's income. It's a very simple assignment. It takes about an hour to two hours but it is so worth it, especially when you have a weekend like we have coming up right before the new year or the first day of the new year. This is about projecting what you would like to happen in the next year, but I want to take it a step further than just New Year's resolutions because I don't believe that those work or even the next year ahead. **End Summary** Topics: 2012]]> 3 year vision plan]]> new year"s resolutions]]> new year"s]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Two simple ways to find your ideal clients

Sun, 22 Jan 2012 12:20:41 -0500

Wouldn't it be great if you could find your ideal clients all in one place? What if they were gathered together for you? That would sure make marketing a heck of a lot easier wouldn't it? The good news is that this is completely possible! There are two basic ways to find your ideal clients and both methods work really well. 1. Find ways to pull your ideal clients toward you, inexpensively and in large numbers. There is something you could offer, whether it's a special report, a class or workshop you could create that your ideal clients would literally jump for. One important feature, is that whatever you decide on, it should be available free to prospects. This eliminates any monetary barriers that might prevent your ideal prospects from connecting with you. Consider options from this valuable list of freebies: - CD/audio program - Special report - Consultation - MP3 audio - Live workshop - Introductory evening - "Bonus Day" event - Sample of your work Many of these ideas cost very little to produce, but have a tremendous value to your prospects. **End Summary** Topics: create cheap marketing materials]]> create pull marketing materials]]> find ideal clients]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Focus your networking efforts on your ideal client

Wed, 11 Jan 2012 07:23:25 -0500

Before we move forward in your networking, we need to get really clear on who you want to meet. We’ll first focus on your ideal client. Now, to get clear on who your ideal client is, let’s first agree that there are several things that universally constitute an ideal client: • Those you really enjoy working with • Those who need your help, badly • Those who recognize that working with you is essential • Those who can easily be identified and contacted • Those what will happily pay what you’re worth, without negotiating • Those who will get great results from working with you (and write testimonials to prove it) • Those who will tell others about you and refer other clients over and over again Now, be honest with me. Don’t you want a practice FULL of these types of people? (Trust me, it’s a lot more fun and it’s not difficult to get.) To have a practice filled with these types of people, you need to stop networking with anyone and everyone and start targeting a specific target audience. **End Summary** Topics: secrets of master networkers]]> targeting your ideal client]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

The tipping point is key in networking

Wed, 11 Jan 2012 07:18:06 -0500

Now, before you point the finger at me for bashing ALL things about what you already know about networking, let me say there is ONE thing that I believe in very strongly that past networking experts talk about over and over again. Getting LOTS of people in your network. The more people you know, and the more people know YOU, the more likely you are to attract LOTS of new clients through networking and referrals. Think about it. If you've got 300 people in your network, and let's just say, for fun, that 1% of them refer people to you on a monthly basis. Well, that makes 3 referrals per month. But if you've got 1,000 people in your network, and that network generates the same percentage of referrals per month, 1%, then, that gives you 10 referrals per month. In just a few months, you've got a solid practice going! And it's been my experience that, when you DO have more than a 1,000 people in your network who become advocates of yours, you start getting clients real fast! The key however, is in how you create this tipping point. **End Summary** Topics: building business relationships]]> building relationships]]> cre]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Get more clients using the know-like-trust factor

Wed, 11 Jan 2012 07:13:17 -0500

I can't honestly remember where and when I first heard about the Know-Like-and-Trust Factor (who knows, I probably think I invented it! Ha!) It's so ingrained in my way of thinking about networking, Client Attraction and Closing the Sale, that I take its origin for granted sometimes. But as you can see, I apply it to everything. It just works so well that you too will want to apply it to your way of doing everything from now on. OK, so what is this Know-Like-Trust Factor and why is it so crucial to effective Client Attraction and networking? Well, have you noticed that what sometimes stops us or slows us down in the process of working with someone is often that we don't know much about them, we don't know if we like them yet and we certainly feel hesitant about working with them because we don't feel we can trust them yet? This Know-Like-Trust Factor runs much deeper than you are probably aware of. When you don't like or trust someone, do you feel comfortable giving them your money and putting yourself in their hands? Nope, I didn't think so. **End Summary** Topics: getting referrals]]> Know-Like-and-Trust Factor]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

It is time to change your perception of networking

Wed, 11 Jan 2012 07:06:38 -0500

There was a time (many say it's still going on now) that networking was about entering a large crowded room of people you didn't know, all dressed in stuffy business attire and your goal was to walk away with as many cards as possible, exchanging them frantically and promising to "do lunch". And then, you were supposed to follow up and make the sale. I don't know about you, but THAT sounds horrible to me! And for the life of me, I can't even imagine how that would be successful in helping you get clients. It feels sleazy, slick and not the kind of way I want to spend an evening. Besides, it doesn't fit my personality or my way of approaching life, and if you're anything like me, it probably doesn't fit the way you approach yours, either. No wonder 1) we don't want to do it and 2) it doesn't seem to work for us! It's a totally wrong approach! (Sadly, when you read or hear various networking "pros" talk about networking, some are STILL advocating this grab-as-many-cards-as-you-can mentality and telling you to push your services onto them, asking for the sale on the first meeting. Yuck! **End Summary** Topics: how to network]]> secrets of master networkers]]> what is networ]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Stand Out From Your Competition by Adding More Value with Client Extras

Wed, 11 Jan 2012 07:00:21 -0500

"If you wish to be wealthy, then act to create real value." - Ralph Marston An aspect of setting yourself apart from competitors is the value that you add to your services, without wanting anything in return. Competition within one's industry can sometimes be fierce. Once you've determined what you offer that your competitors don't, it's time to start adding value to your clients and create a relationship they'll be crazy not to continue (and tell others about). And this doesn't have to drain your resources. What is a "client extra?" It's something you offer, at no additional cost that is of great value to the recipient. Often a client extra is something low cost or no cost to you that doesn't take much time to give away, but can really appeal to the client. People like to receive extra stuff. They feel special, they feel that you care and they tell others about it. **End Summary** Topics: client extras]]> freebies]]> how to add value]]> how to stand out]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Be Known for One Thing

Fri, 23 Dec 2011 15:29:59 -0500

What is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality. When I was first starting out in business when I had my nutrition business, I saw people who would say, "Oh, I'm a holistic nutritionist but I also do Reiki and I also do jujitsu and I also do bach flower remedies and I teach yoga." That's great but they would try to communicate what they did and people just didn't really get it. Then when I started hanging out with a bunch of coaches they'd say, "Well, I'm a sales coach, I'm a relationship coach and I'm a divorce coach and I'm all these different things." What I've realized is the more things that you focus on in your business, the harder it is to grow. Why? Because if you're not clear about what you offer then the person on the other end, what we look at as the prospective client, they will be confused as well. So, split personalities in business do not work. **End Summary** Topics: business focus]]> focus in business]]> one umbrella]]> umbrella co]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

How to Turn Your Business Failures into Growth and Success

Fri, 23 Dec 2011 15:26:38 -0500

Here is your Client Attraction strategy tip for this week is about failure. I want to share a message with you about failure that is: failure is good. Now I mean that. Failure is good. I don't wish failure on you everyday but a healthy small dose of failure in your business is one of the best things that can happen to you. Here's why: if everything went well all the time, you wouldn't have an opportunity to improve your business. For you to advance in your business continually and the better you get at what you do, the more people are attracted to you, the more they will pay you and just the more your business will grow. The key for you is growth in your business and one of the best ways to grow is to fail. I have made so many mistakes in my business. I have failed so many times; sometimes big failures, sometimes little failures. They only stay failures if you don't learn from them. Write that down. You can only grow if you learn from your mistake. **End Summary** Topics: how failure can grow your business]]> how to handle business f]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Take time off to focus on your business

Mon, 19 Dec 2011 15:48:48 -0500

Speaking of going away... I know, you're probably thinking, "What do you mean, schedule time off? I thought we were just getting started here?" But the thing is, it's important to also schedule time off so that you can really focus on work while you're at work. (How many burned-out entrepreneurs have YOU met? Yeah, me too, and they're not that "Client Attractive.") Why does scheduling time off belong in your business? Because when your schedule allows you to feel rested, have plenty of time off and feel all-round good, you have more energy to devote to attracting new clients. Potential clients don't want to hire overworked, cranky and unhappy service providers. Figure out how many hours you want to work per week and per month. When you're self-employed, you can make whatever schedule you'd like and then educate your environment (clients, etc.) about it. I was recently interviewed me about my schedule, after hearing that I work what seemed so little to them while still being highly successful. Here's what I told them at the time (now, I work even less): I work with clients only 12 days a month. Yes, only 12 days a month. **End Summary** Topics: scheduling time off]]> Take time off to focus on your business]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Know what sets you apart (Unique Selling Propositions)

Mon, 19 Dec 2011 15:43:27 -0500

There's s standard marketing term called the USP, Unique Selling Proposition, that's going to be very important in helping you (and prospective clients) figure out why they should work with you as opposed to your competitor down the street. Use this along with your Credibility Factors to close clients. Let's face it, as human beings we are all unique and different. As professionals (especially self-employed!) we all have something that sets us apart from everyone else, including our colleagues and competitors. We may have a different idea of service, a product that has more benefits, a specialty or niche that we know better than anyone else. Whatever sets you and your business apart from others is crucial for you to identify and communicate is your Unique Selling Proposition. Why? Imagine one of your potential clients looking through the phone book and seeing 65 listings and ads for your category. How would you stand out? What would make them call YOU as opposed to the next listing? (And no, we're not talking about you naming your business "AAA consulting" so that you come up as the first listing! **End Summary** Topics: Know what sets you apart]]> Unique Selling Propositions]]> USP]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Speaking is One of the Best Ways to Attract Ideal Clients

Sun, 18 Dec 2011 15:31:08 -0500

I would, without a doubt in my mind, say that aside from networking, speaking is one of the best ways I know to attract your Ideal Clients. It is by far the best way I've experienced and seen my clients experience how to literally PULL clients to them. Here's why: When you've already done the work of figuring out who your ideal clients are and what their problems are, there's no better way to pull them in than by giving a workshop or seminar about that very topic and how to solve it. Think about it. Your ideal client is struggling with something or has a dilemma or a great interest in something. And then, all of a sudden, there's a seminar, class or workshop on that very thing, given by an expert on the topic. It only makes sense that they would come to the event, just to see what you have to say, to learn something or to meet you. And once they've met you and you've proven that you can solve the problem, you've literally got a roomful of people in front of you that are ideal prospects, ready to be turned into paying clients. **End Summary** Topics: create your signature talk]]> get more clients through public]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Rub Elbows with Ideal Clients by Going Where They Hang Out

Sun, 18 Dec 2011 15:28:56 -0500

There are many reasons why people dislike networking and think it doesn't work. It does work, although most people approach it in the wrong way or simply do it wrong. It's usually because they've been told that networking is about going to as many events as they can and collecting as many business cards as they can, and then following up with an offer or a pitch the next day. Problem is, it never works. People usually fall flat on their face with this "technique" because 1) their networking needs to be more focused to where their Ideal Clients can be reached, 2) networking is NOT about business cards, it's about creating relationships over time and 3) it's about helping the other, before thinking about yourself. If you're not approaching networking in this way, then you've probably found that it's not working, it's superficial and you hate doing it. So, it's time to change your approach and start seeing some results, because networking is one of the VERY best ways to get out there in a BIG way and start attracting new clients, especially now that you have a compelling marketing message and a Client Attractive "Elevator Speech. **End Summary** Topics: how to network]]> ideal clients]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

How to Handle Client Objections

Tue, 13 Dec 2011 18:49:50 -0500

Here's your weekly strategy tip to help you get more clients, make more money, and multiply your existing business is all about handling objections. Every single buyer, perhaps it's a prospect for your services or somebody who is thinking about buying some of your products, has some form of resistance - perhaps it's a question, perhaps they're not sure. If they didn't have some reservations, some questions, they would have already signed up with you. One of the things that you want to do in your client attraction and in your marketing is just handle those objections. Everything I'm going to talk about today is really moving that prospect from being curious to being a believer to being a buyer. There are two ways that you can do this. You can handle objections verbally when you are speaking to someone, or you can do it on paper, and either way, it is a form of selling and selling is a good thing. Selling is something you do for someone. **End Summary** Topics: How to Handle Your clients Objections]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

How to Scale Your Business

Tue, 13 Dec 2011 18:31:53 -0500

Here's your weekly tip for client attraction, getting more clients, making more money, multiplying your business. Today it's about how to scale your business. The way to make a lot more money in your business, more money than you're making now, is to add more value to even more people's lives and when you do that, you make more money. It's very simple but it's not always easy. It's common sense - you make more money by working with more people and you do that by adding more value. If you were to think about how can you massively increase your income, if we were to look at your income now and looking for a five times multiplication, five times what you're making now, you would be working with at least five times more people than you're working with now. The key is looking at your existing business models and see are you working one-to-one right now, hours for dollars? Is your income capped at how many clients you can work with? If so, you are in a classic Leverage Lucy or Leverage Larry business model. **End Summary** Topics: How to Scale Your Business]]> how to Grow Your Income]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Educate Your Environment With A Letter Of Introduction

Wed, 30 Nov 2011 15:59:59 -0500

It's important to educate the people you consider personal advocates (those who know you, like you, trust you, love you and want the best for you), and let them know what you're up to and who your best clients are. (If you're just starting out, it's a letter of introduction; if you've been in practice several months or years, write an "update letter" of how your practice has grown or new services that you provide.) Now, before you resist this and think it might be too forward, read on. The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help out a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel that we're being a burden on our network when we do this. The good news is, it all depends on how tastefully it's done. You never know what may happen, but if you don't let people know what you're up to, you are keeping the doors of opportunity closed. **End Summary** Topics: direct mail]]> Educate Your Environment]]> marketing]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Get Out There in a BIG Way with Warm Letters

Wed, 30 Nov 2011 15:49:16 -0500

When I ask people who say they don't have enough clients what they do to market themselves, I'm often (really often) surprised to hear that they only 1) put up flyers in the neighborhood, 2) talk to people at parties about what they do (whenever they do go to a party) or 3) go to a networking group once in a while ("but the reason I don't really go that often is because it doesn't work to get me clients.") What do you think I'm thinking? Exactly. They're keeping themselves a secret. No wonder they don't have a full practice. Don't keep yourself a secret! Get the word out there that you exist. You can get new clients and referrals from writing and sending an introduction letter. Send it to five or ten people per week, and to actually call these people, and connect with them. Say something like "Did you get my letter, let's talk on the telephone, let's have a cup of coffee, tell me about what you're doing, and I'll tell you what I'm doing, etc. The idea with this letter is to keep it consistently going out to people in your network. **End Summary** Topics: letter of introduction]]> use warm letters to get new clients]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Track Where Your Best Clients Come From

Wed, 30 Nov 2011 09:22:37 -0500

Sometimes, it's best to not reinvent the wheel or "fix what ain't broke," as the saying goes. Let's say you have several clients you absolutely LOVE. Look at where all of these clients have come from. Perhaps it's a particular networking group, or a talk that you gave, a referral from a strategic alliance or Center Of Influence, or a referral from a client. It's important to see where your clients have come from, so that you can do more of the same. Avoid focusing too much on what hasn't helped you attract many clients in your Marketing Pie, but rather, what HAS worked. That's what you want to focus on. One way to keep track is to set up a system for this. Each time a new private coaching client signs up to work with me, they fill out a section of my Welcome Packet that says "Whom may I thank for your referral?" This is a great way to keep track, because you'll forget, but they won't. **End Summary** Topics: centers of influence]]> marketing pie]]> referrals]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

Fish Where the Fish Are

Wed, 30 Nov 2011 09:12:24 -0500

To get more clients from networking, you've figured out where your best clients have come from and where your ideal clients can be found in large numbers and inexpensively. It's time to create a marketing plan that has you focusing on "fishing where the fish are." The more focus you have, the better the results. When coaching clients to do this in private sessions, I ask them to draw a large circle on a blank sheet of paper, and draw some 4 lines to create a pie with 8 slices. Then I ask them to fill out each slice of the pie with what they're currently doing to attract clients (only the things that really work) and then fill in the rest of the marketing pie with things marketing tools we've agreed will PULL their clients in. This comes from the list of where their Ideal Clients congregate. **End Summary** Topics: create your marketing pie]]> how to create a marketing pie]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

How to Create More Visibility

Thu, 24 Nov 2011 16:06:44 -0500

Heres your strategy tip for the week for client attraction, to get more clients, make more money in your business and scale it so you become even more successful. What Id like to share with you today is your content - how to reduce, reuse and recycle. When I first started marketing my business, I got really clear that content is king, and that you can create credibility and visibility using content, showing people how to do something, giving examples and assignments. For many, many years Ive been creating new content, both written content and also verbal content. Here are some ways that you can do that: obviously articles, how tos, videos, but especially teleseminars and workshops. All that content for many years took me so long to create. What I realized is I was spending more time writing content - which, by the way, is still very important - but it was eating up all of my time. One day I decided to look at what content I had already written someplace else, and started repurposing it. Let me give you an example. Many, many years ago, when I started my ezine, I was scrambling. **End Summary** Topics: Content is king]]> credibility]]> recycle]]> reduce]]> reuse]]> visibi]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

How to get more done

Fri, 11 Nov 2011 19:23:28 -0500

This week's strategy tip will help you get more clients, make more money and scale your business much further is about delegating and delegating effectively. If you want to grow your business, and you're at a point where there's just no more you to go around and no more time to go around, then you need to delegate. That makes sense, right, because otherwise you become the bottleneck in your business. Everything has to go through you to get approved or to get done, and if there's no more time and no more you to go around, then it slows things down massively in your business. Turn to delegation. What I've seen many, many times with my clients and my students, and this happened to me, too, is what I call the inner circle between the ICFS and abdication. ICF stands for Inner Control freak. We all have it. You have it. I have it, and the ICF, the Inner Control Freak is absolutely necessary in the beginning when you start your own business. Why? Because without feeling like you control everything, you can't have your business be exactly like you want it to be. **End Summary** Topics: balance between delegation and inner control freak]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.

How to focus

Tue, 08 Nov 2011 06:28:17 -0500

People always ask me, "How do I get results from the things that I'm working on?" How are you able to produce so much? Do you know the number one how do you get results? By doing the work. You have a lot of access to knowledge, perhaps my knowledge, stuff you get on the internet, at the library, other people that you're working with, and there's a lot to get done if you want to grow your business. To get results, the only way to do it is to implement and to do the work. There's no secret sauce. There's no special ninja formula. You've got to do the work. Now, it seems like everyone's asking, "Well, how do you do the work when there's just so much to get done and so little time in the day?" You've heard this a thousand times! Everybody gets the same number of hours and minutes in the day. It's about how you use them. **End Summary** Topics: avoid distractions]]> Avoid interruptions]]> Do the work]]> How to]]>]]> About the Author: ]]> Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.ClientAttraction.com.