Articles by Sheila Jones on ArticleSnatch.com

Email Marketing Tips: Maximize ROI from Your Email Marketing program - Lyris

Thu, 29 Oct 2009 07:55:15 -0400

We pulled together a list of 25 simple tests you can apply now to all aspects of your email marketing program: message design, content and format; the way you promote your email program on your Web site and other places; sending frequency; and new channels to distribute messages. Message Content This all-important area has four key categories: 1. Design Button vs. text link: Which draws more attention? With potentially more than half of your subscribers reading messages with images off, they might be missing your call to action or link to your offer. Send one message with a button image, optimized with an action tied to the offer, to half your list. Send another message with a text link to the other half and compare results. Remember, instead of using a generic message like "click here" on the button image or text link, use a specific call to action like "buy now" or "get the details" or "save 20% now." HTML button vs. image button: Lisa Harmon calls it the "bullet proof button" but we call it a requirement. You can use simple HTML tactics, such as background colors, text and small images, to create a very close-to-image-based button. **End Summary** Topics: email marketing tips]]> email marketing program]]>]]> About the Author: ]]> Sheila Jones brings 10 years of experience to Lyris as an email marketing expert. In this role Sheila is mainly responsible for contributing her insights and research in developing the LyrisHQ integrated marketing suite. Sheila holds an MBA in marketing from the Harvard Business School and an engineering degree from the Massachusetts Institute of Technology.

Email marketing Best Practices that are Commonly Ignored by Email Marketers â Lyris

Mon, 26 Oct 2009 00:43:29 -0400

The Ten Most-Ignored Email Best Practices Over the last several years email has become one of the most preferred marketing tools and publishing channels. Every email marketing program follows a set of best practices. Some of these include signing up new subscribers and optimization of the email message for the best possible view. Lyris, leaders in email marketing solutions, conducted an audit of 203 commercial email messages and found that few email marketers are using all the possible best practices in their email marketing programs. This meant that they were not getting the maximum from their email marketing efforts. During the course of our audit, we divided senders into six market segments: publishers, retailers, travel, financial services, business services and consumer services. We found that some segments had adapted to using email best practice more so than other segments. The Ten Most-Ignored Email Best Practices 1. Subscription-administration center in each email message Percentage Rate of users: 17.7 % Subscription-administration is an important component of your email message that helps to keep you connected to your email newsletter subscriber and ensures that your mails are not flagged as unsolicited email. **End Summary** Topics: Email marketing best practices]]> Email best practices]]> Email marketing program]]> Email marketing programs]]> Email message]]> Email newsletter]]>]]> About the Author: ]]> Sheila Jones brings 10 years of experience to Lyris as an email marketing expert. In this role Sheila is mainly responsible for contributing her insights and research in developing the LyrisHQ integrated marketing suite. Sheila holds an MBA in marketing from the Harvard Business School and an engineering degree from the Massachusetts Institute of Technology.

A/B testing of landing pages for increasing lead generation & conversions

Wed, 21 Oct 2009 07:34:11 -0400

Getting the best out of your landing page can be a little bit tricky at times. What do you do when your clickthrough rate, conversions and leads are not delivering as you think they should? Create another landing page (LP) and compare it to the first. A/B testing is a great way to see how people respond to different landing pages. What is A/B Testing? It is a test methodology in which you split your traffic into two groups, and direct each group to different destinations. In order to be statistically meaningful, the first visitor goes to location A, the second visitor goes to location B, the third visitor goes to location A, and so on. A/B testing is also used to track ROI and highlight areas that could benefit from usability improvements. If you're using online marketing software, it should be able to generate reports that pinpoint which versions of your landing pages are performing as desired. Setting Up and Using The A/B Test By dividing your audience into two groups, you are able to see both your landing pages at work side-by-side. **End Summary** Topics: a/b testing]]> a/b test]]> landing page]]> landing pages]]> lead generation]]> email subscription]]>]]> About the Author: ]]> Sheila Jones brings 10 years of experience to Lyris as an email marketing expert. In this role Sheila is mainly responsible for contributing her insights and research in developing the LyrisHQ integrated marketing suite. Sheila holds an MBA in marketing from the Harvard Business School and an engineering degree from the Massachusetts Institute of Technology.

Articles by Sheila Jones on ArticleSnatch.com

Email Marketing Tips: Maximize ROI from Your Email Marketing program - Lyris

Email marketing Best Practices that are Commonly Ignored by Email Marketers â Lyris

A/B testing of landing pages for increasing lead generation & conversions

Email marketing Best Practices that are Commonly Ignored by Email Marketers â Lyris