Articles by martinchristovanzyl on ArticleSnatch.com

Why being the âbread winnerâ doesnât mean you win anything.

Tue, 02 Feb 2010 16:17:09 -0500

Why being the “bread winner” doesn’t mean you win anything. FRANK KERN IS KNOWN FOR BEING STRAIGHT TO THE POINT. He tells it like it is, and in my regard is doing us all a favour. If you don’t know who Frank Kern is, back up two steps and meet me on the other side. This article isn’t about Frank Kern but he has spoken about a topic that has relevance here. He talks about people having two versions of themselves. The Shell identity (as in Bob the Builder) and the Core Identity (as in Bob the rock star) We have all been “educated” (more like programmed) to believe that the way to the top is by climbing the corporate ladder. This, like Santa Clause, has been proven to be false. We have also been taught that the man in the relationship should be the “bread winner” (there’s my title cleverly thrown in:). When one is winning the bread that merely means you are making enough money to avoid starving. This isn’t winning. I believe that we can be of no value to others if we haven’t identified who we are and what we want out of life. **End Summary** Topics: martin van zyl]]> frank kern]]> most important questions]]> success questions]]> home business questions]]>]]> About the Author: ]]> Martin van Zyl is a Master Marketer and upcoming Top Online Entrepreneur. He teaches entrepreneurs how to set up online business's and sustain long term profits. He works alongside 7 Figure Top Earners to ensure the success of his team. Learn more about him at http://martinvanzyl.com

How to Uncover the âPerfectâ Internet Marketing Business 2010

Thu, 17 Dec 2009 17:30:11 -0500

How to Uncover the “Perfect” Internet Marketing Business 2010 There are certain elements a successful Internet Marketing Business has. Systems, Training & Support and a Quality Product are to name a few. When I came across a company called CarbonCopyPRO I investigated the opportunity thoroughly and discovered it to have all the right elements for success. I believe that every person is different and has unique desires and goals. For that reason a professional company takes into consideration how different people learn through different methods and at different paces. For me, the most important part of an online business is the system. MacDonald’s is the most successful hamburger outlet in the world because of their system, not because they make the best hamburgers! Think of it like a new mobile phone. The term “user friendly” comes to mind. When joining an Internet Marketing Business the experience also needs to be user friendly because most of the time it’s a new experience for the Entrepreneur. But like all entrepreneurs, new experiences are what we thrive on. The system needs to be fully integrated and personalized. **End Summary** Topics: internet marketing business]]> martin van zyl]]> internet business]]> make money online]]> online business]]> carbon copy pro]]> internet marketing company]]> home busines]]>]]> About the Author: ]]>

Home Business Success through the RIGHT Opportunities

Mon, 14 Dec 2009 21:49:52 -0500

Home Business Success through the RIGHT Opportunities Jim Rohn said that you don’t have to love what you do; you have to love the opportunities. That couldn’t be truer when it comes to home business opportunities. Home businesses initially consist of tasks that can be both difficult and frustrating. I have been thinking about it for quite some time and wanted to share some of the steps I think all home based business entrepreneurs MUST take before embarking on their online journey: • Figure out what you want to do. What is your passion? What gets you up in the morning? If you’re and athlete, you would probably be better at selling or promoting sports goods. When it comes to finding the right home business opportunities there really isn’t a shortage of options. Direct sales, MLM, Editing and Analyzing, promoting, marketing; the list goes on. Decide what field you want to be in and choose a product or service in that field. • Find the right work environment You don’t need a fancy office or an empty room in the house. You only need to find a quite space with good light and few distractions. **End Summary** Topics: martin van zyl]]> home business opportunities]]> online business]]> online opportunities]]> Jim Rohn]]> MLM]]> direct sales]]> online empire]]> master marketing]]> ]]> About the Author: ]]>

No one likes the dark

Mon, 30 Nov 2009 23:50:35 -0500

No one likes the dark WHEN YOU ENTER A PITCH DARK ROOM the first thing you want to do is turn the light on. But wouldn’t you rather have the room be well-lit when you enter? Of course you would. When you leave your customers a message that says, “Call me back,” to them it feels like walking into a dark room. The same goes for letting somebody know there is phone for them, but not letting them know who it is. In effect, this means, be ready for anything! Like good telephone etiquette, good advertising never asks the customer to walk into darkness. A good ad will describe exactly what the customer can expect when he walks into your place of business. No person takes action until he has seen himself taking such action in his mind. We always imagine doing a thing before we do it. If you can cause your customer to imagine using your product or service before they have made the choice to do so, you’re headed for a sale. A good ad artfully describes what awaits the customer. Do your ads take your customer through the entire experience? **End Summary** Topics: advertising advice]]> customer service]]> marketing tips]]> martin van zyl]]>]]> About the Author: ]]>

âYOUâRE SO PREDICTABLE!â

Sun, 29 Nov 2009 02:38:13 -0500

“YOU’RE SO PREDICTABLE!” “IT SURE IS HOT HERE IN THE CARIBBEAN!” “Yes, but it’s a ____ ____.” I would give you three guesses to finish that last sentence and you would probably get it right with two guesses in hand. Why, because it’s predictable. Predictability. It’s what makes marketing sound like marketing, and it’s one of the biggest reasons marketers fail. Age old clichés, making unsubstantiated claims, and assuming the customer is willing to believe whatever is said are classic mistakes marketers make. Most marketers are after “smooth,” “polished,” and “clever” ads. Unfortunately the public no longer trusts “smooth,” “polished,” and “clever.” You know you’re onto good marketing when it doesn’t sound like marketing. Face it, your competitor thinks just like you. He also wants to lead the customer to the same conclusion. Both of you make the same claims and offer the same assurance in your marketing. The problem with this is your customer has heard it all before, and he’s not buying it! To be persuasive, your marketing must be frank, direct, and believable. Your marketing will become believable only when you relate to what your listener is feeling. **End Summary** Topics: marketing]]> martin van zyl]]> advertising tips]]> predictable advertising]]> business success]]>]]> About the Author: ]]>

How to be the 2 percent that Succeed at Business on the Internet

Sat, 28 Nov 2009 12:12:08 -0500

How to be the 2 percent that Succeed at Business on the Internet WORKING FROM HOME IN TODAY’S INTERNET AGE IS MORE COMPETITIVE THAN EVER. To start a business on the internet is something everybody wants to do but few people know how. I used to be one of those people. Stuck in a boring job “wishing” I could set up a business on the internet and have it work for me 24/7. Yeah right, I thought. There are many questions people ask and many areas that people are unsure of when it comes to starting a business on the internet. Who do I join? What company is right for me? Should I be in MLM or direct sales? And what am I going to be selling? Well the first thing you need to do is your research. You want to choose a company that has a solid foundation in leadership and integrity. I spent months looking into businesses on the internet and was very particular about what kind of business I wanted to get into. To me one of the most important things was the community I would become a part of. **End Summary** Topics: martin van zyl]]> Business]]> business on internet]]> business on the internet]]> carboncopypro]]> 7 figure earners]]> working from home]]> MLM]]> direct sales]]> ]]> About the Author: ]]>

Listen Up. If you want to or NOT!

Tue, 24 Nov 2009 21:36:40 -0500

Listen Up. If you want to or NOT! SOME STATEMENTS MAKE NO SENSE but are accepted by the norm anyway. Take the following sayings: “No one goes there anymore. It gets too crowded.” “A nickel ain’t worth a dime anymore.” “You can observe a lot by just watching.” “My business is doing great, but my clients complain they hear my ads too much.” Ok that last one is not a famous saying but a true one none the less. A lot of (successful) business people say that their clients complain that they hear their ads too much. Did I say they were very successful? It’s pretty strange that people will complain about hearing an ad too often but never about reading an ad too often? Radio and television will often be recommended, but rarely newspaper: “You can close your eyes but you can’t close your ears.” We hear even when we’re not listening, but we can’t see unless we’re watching. **End Summary** Topics: advertising tips]]> carbon copy pro]]> marketing advice]]> martin van zyl]]>]]> About the Author: ]]>

Why YOU should be thinking of starting a Top Home Business.

Tue, 17 Nov 2009 23:37:52 -0500

Why YOU should be thinking of starting a top home business. There are many reasons why more and more people are thinking about starting a top home business. The trend for owning a home based business is growing stronger by the day and it has become the popular choice for those sick and tired of the nine to five corporate rat race. TOP HOME BUSINESS The power of the Internet has made online home based businesses the most popular amongst people looking to generate income from home. The Internet has become the centre of trade on a global scale. With over two billion people visiting the web every day it is a resource few can live without. People have become tired of the cubicle, the long hours, commuting to work every day and having zero job satisfaction. In one word, work has become “monotonous” and people are looking around for alternatives. There is still a bit of uncertainty when it comes to the Internet. With the leverage it provides and the global reach it possesses people are unsure how to benefit from its magnitude. **End Summary** Topics: top home business]]> martin van zyl]]> top online business]]> home based business]]> online business opportunity]]> online home based business]]>]]> About the Author: ]]>

Listening to Jim

Tue, 17 Nov 2009 14:39:21 -0500

Listening to Jim JIM WAS AN OLD WAR VETERAN and liked his profanity. How you can Listen Born into a middle class family with too many children, Jim grew into a sour, salty old man. When I was fourteen, Jim hired me to do some work at his steel yard. No self-respecting steelworker would be seen doing the work I was asked to. I was known as “kid”. “Kid! Scrub the #&%@ washroom!” “Kid! Make sure the &#%* trucks are unloaded!” My favourite job was to load a thousand gallons of water onto Jim’s truck and then drain it down a hole in Jim’s front yard whenever his well ran dry. Looking back, I see the day Jim taught me to haul water as pivotal in my life. We would drive north forever and come to a stop next to the road at an abandoned industrial wasteland. Jim parked his car under an old oak tree at the edge of the gravel, and we got out of the truck together. “C’mere, Kid! I’m going to teach you how to haul &#@* water. **End Summary** Topics: advertising tips]]> marketing advice]]> martin van zyl]]> success coach]]>]]> About the Author: ]]>

But thatâs NOT what I meant!

Sat, 14 Nov 2009 18:37:19 -0500

But that’s NOT what I meant! “I REALLY LIKE YOUR GREEN HAT. Where did you get it?” “I’ve always liked those pants. Are they coming back in style again?” “Are you always this funny when you’re drunk?” This Is What I Mean! Even though the speakers didn’t actually say to you, “Green hats are ridiculous, those pants are out of style, and you talk like a drunk,” you’d probably find it hard to respond favourably to those “compliments”, because you would have heard MORE than was actually being said. Like me, people have learned to hear much more than is being said, especially when it comes to advertising. I’m convinced it was all the hype advertising that taught us to listen with suspicious ears. “Sale! Sale! Sale! 60% 70% Up to 80% off! This offer ends today at 6pm! **End Summary** Topics: advertising tips]]> marketing advice]]> martin van zyl]]> Multi level marketing]]> success coaching]]> But that"s NOT what I meant]]>]]> About the Author: ]]>

Rules of Encouragement

Thu, 12 Nov 2009 19:34:33 -0500

Rules of Encouragement WHEN I WAS THIRTEEN, I spent most Saturdays delivering a free news paper for a local press agency. It wasn’t the most recognized edition; in fact it was pretty much the lowest grade paper out there. Your Encouragement My route consisted of the same old figure eight loop around the neighbourhood. But this loop did include one special house; number eighteen Carla Avenue. This house was occupied by a kind older gentleman that went by the name of Rick James. Rick was always out in his garden making sure everything looked presentable. I would guess Rick was alone as there was always only one car parked in his yard, never any kids around and he was always there when I came cycling along. Old enough to be my granddad, Rick always had a smile on his face when I pulled up to give him his weekly paper. My incredibly low status was probably the reason Rick James never failed to bring me a little gift each Saturday morning. Rick used to be a salesman for an advertising company. **End Summary** Topics: advertising tips]]> encouragement]]> marketing advice]]> martin van zyl]]> rules of encouragement]]>]]> About the Author: ]]>

Build Better Traffic

Thu, 05 Nov 2009 16:33:16 -0500

Build Better Traffic I’D LIKE TO BUILD BETTER TRAFFIC. My favourite traffic builder involves three actors dressed up as policeman. The first “policeman” stands on the street in front of your business directing all the oncoming cars into your parking lot. There the second cop points the cars into the parking spaces. The third cop stands at the front door and blows his whistle to direct people into your store. When your store is fully packed, the three policeman/actors/employees yank off their uniforms and start selling customers. Need any other good ideas? Ok, so maybe my idea of building traffic is slightly stupid, and illegal. But the traffic would be no more qualified than the crowd brought in by most other traffic building schemes. “Yes please, I’m here for the free hotdogs and the pink gorilla on your roof you talked about on the radio. Gosh, now that I’m here and realize you’re a car dealer, I suddenly feel the urge to buy a car!” To run an ad under the pretence that “it’s a good traffic builder” is from the same school of thought that thinks there’s value in “getting your name out there. **End Summary** Topics: advertising tips]]> build better traffic]]> marketing advice]]> martin van zyl]]> success coach]]> build traffic]]>]]> About the Author: ]]>

Leave Something on the Table

Wed, 04 Nov 2009 20:01:07 -0500

Leave Something on the Table JOHN AND JENNIFER ARE NEGOTIATING. Jennifer is pushing to suck every last drop out of the deal. She smiles and excuses herself by saying, “I just wanted to make sure I don’t leave anything on the table. You can’t blame a girl for trying.” “Yes, Jennifer, I can blame you. I can blame you for not allowing us both to win. I can blame you for never wanting to do business with you again. Thank you. I hope to never deal with you again and I’ll be sure to let anyone I do business with know the same.” Though these words are not said aloud, you can be sure John means every bit of it behind his cold smile and slow nod. Who, then, is the loser in this negotiation? I believe you should leave something on the table. When you are hoping to deal with someone again, leave a little on the table. When you want someone to speak highly of you, leave a little for him. When you want someone to become your ally and friend, be sure the deal is good for him too. **End Summary** Topics: advertising tips]]> marketing advice]]> martin van zyl]]> negotiating]]> success coaching]]>]]> About the Author: ]]>

Highway to Advertising Hell

Wed, 04 Nov 2009 11:24:05 -0500

Highway to Advertising Hell So many of us always ask questions we already know the answers to. How can we feel better? Your physician would say, “Eat right and exercise.” Yet for every dollar spent in fitness centres, Americans spend nineteen dollars on cocaine. The reason? Two seconds after snorting cocaine, you feel like superman. Two weeks of diet and exercising and all you feel is sore and hungry. Instant gratification is something we all know too well. It’s harmless enough if the only thing it leads you to do is pay higher prices at a convenience store. But heaven help you if you demand instant gratification from your advertising! The business person looking for a financial quick fix will soon discover the cocaine of advertising, a four letter magic chant: SALE! SALE! SALE! SALE! Good advertising is painful at first because you don’t see immediate results. The impatient business owner will start with a small dose of advertising cocaine and then get defensive about it: “How can this be bad for me? I’ve never done better. **End Summary** Topics: success]]> martin van zyl]]> advertising tips]]> marketing advice]]> success coaching]]>]]> About the Author: ]]>