Articles by Kim Patton on ArticleSnatch.com

Buying Promotional Products: Developing a Strategy and Managing Follow-Through

Wed, 04 Nov 2009 15:13:40 -0500

The decision to utilize promotional products as part of your corporate marketing and branding efforts should not be taken lightly. The incorporation of branded products into your traditional marketing mix is often regarded as more of a commitment based relationship rather than a one time distribution. In order to maximize the results of your promotional marketing, it is important to develop a strategic marketing plan outlining your planned events, marketing campaigns and the role in which you intend to integrate the usage and distribution of custom branded promotional products. The key to developing an effective marketing plan, and therefore successfully executing your plan incorporating promotional products, is to evaluate, prepare and analyze all aspects of your promotional marketing efforts. Traditionally this is done as the end of the year winds down in preparation for the start of the New Year. While you can prepare for the annual events that you traditionally participate in year after year, you should always allow a little wiggle room for events and opportunities that may unexpectedly present themselves. **End Summary** Topics: promotional products]]>]]> About the Author: ]]> Kim Patton is a product expert at Pinnacle Promotions who enjoys writing about the innovative ways of incorporating promotional products into traditional marketing efforts, along with the importance of consulting with a reliable guidebook such as Promotional Products - A Survival Guide to develop a marketing strategy.

Drive Traffic to Your Tradeshow Booth: Utilizing Promo Products to Attract Key Decision Makers

Wed, 28 Oct 2009 12:52:53 -0400

The key to a successful tradeshow presentation is careful planning and strategic preparation. In order to present your marketing or sales message while building your business relationships and prospect lists, you first have to draw in visitors to your tradeshow booth. A tradeshow or convention environment is often fast-paced and crowded with event attendees. In this competitive environment you must distinguish yourself from the hundreds of other event participants vying for the attention of the same prospects. By developing an interactive environment and offering fun promo products and premium prizes, you can increase the traffic to your booth. The overwhelming success of your tradeshow presentation revolves around your ability to gain the attention of show attendees. By carefully preparing for your upcoming event, you can maximize your usage of promo products to drive positive results. Analyze the expected demographic of the upcoming tradeshow To successfully market to your intended demographic, you must first know whom your target market is and what it is they are looking to get out of a potential business relationship with your company. Dive deeply into the attendance list of vendors as well as attendees if possible. **End Summary** Topics: promo products]]>]]> About the Author: ]]> Kim Patton is a product expert at Pinnacle Promotions who enjoys writing about innovative ways of incorporating promotional products into traditional marketing efforts, along with the importance of utilizing promo products to drive tradeshow traffic.

Promotional Packaging: Using Custom Bags to Market Your Business

Wed, 21 Oct 2009 14:33:23 -0400

In today’s competitive marketplace, it is more important then ever to get your brand and company information into the hands of your buyers. With the distribution of promotional products, you get a tangible reminder of your company directly into the hands and onto the desks of your most important customers and clients. When you decide to embark on a promotional marketing campaign, you need to determine not only what product you will distribute, but how you will package and distribute each item. Using custom bags is an effective, affordable and environmentally friendly solution to this strategic decision. Using practical and stylish custom bags to package your product Choosing the perfect promotional products for your branding and marketing efforts is only the first step towards a successful promotion. How you choose to package your promotional products is just as important. To enhance the product and increase the perceived value of the promotional gift, you must strategically plan for your packaging and distribution methods. Adding promotional packaging to your mix adds additional advertising impressions at a low additional cost, while also giving recipients a secondary promotional item that they will likely use repeatedly. **End Summary** Topics: custom bags]]>]]> About the Author: ]]> Kim Patton is a product expert at Pinnacle Promotions who enjoys writing about innovative ways of incorporating promotional products into traditional marketing efforts, along with the importance of utilizing custom bags as promotional packaging.

The Power of Gratitude: Saying Thanks to Your Biggest Supporters

Tue, 20 Oct 2009 14:33:52 -0400

Building a strong and recognizable brand image is an important aspect of growing sales and market presence. When you develop a strong and substantial client base, you ensure repeat business and continued growth and success. In order to reach this point, however, you must show your loyal customers that you appreciate and value their support of your business. You have to be more than just another company to achieve this feat. You must develop a personal relationship with your client base. Relationship building is key to branding a successful corporation. When you build relationships, you build client loyalty. You reaffirm your commitment to developing a mutually beneficial relationship with your supporters and customers. This type of salesmanship can be enhanced with the usage of corporate gifts to demonstrate customer appreciation. When you distribute corporate gifts to your best clients as a means of thanking them for their support, you not only give a gift. You give them a way to remember your brand and business in the form of tangible promotional products. By following a few simple steps, you can help strengthen your brand simply by saying, thank you. **End Summary** Topics: corporate gifts]]>]]> About the Author: ]]> Kim Patton is a product expert at Pinnacle Promotions who enjoys writing about innovative ways of incorporating promotional products into traditional marketing efforts, along with the importance of distributing executive level corporate gifts .

Utilizing Corporate Gifts to Build Better Business Relationships

Mon, 19 Oct 2009 16:17:32 -0400

Building your business relationships is a key aspect of growing a successful corporate brand. The relationship-building process can be time consuming and at times frustrating if you are unsure of how to approach your clients. Utilizing corporate gifts is an easy and efficient way to keep your current business relationships strong while constructing new partnerships with potential clients. When you make a conscience effort to personalize the relationships you have with your clients, you commit to growing a mutually beneficial and longstanding partnership. In order to make these associations work, you must continually make the effort to familiarize your potential and current clients with your organization and the services or products that you provide. The overriding goal of company-client relationships is to solidify your position as a reputable resource and legitimate company that you customer can continually call on. By following a few simple steps, you can make the most out of your relationships while saving time, money and resources by utilizing corporate gifts. Evaluate your recipients and plan your corporate gifts accordingly The first step to utilizing promotional products and corporate gifts for your relationship building is to choose the appropriate gift for your recipients. **End Summary** Topics: corporate gifts]]>]]> About the Author: ]]> Kim Patton is a product expert at Pinnacle Promotions who enjoys writing about innovative ways of incorporating promotional products into traditional marketing efforts, along with the importance of distributing executive level corporate gifts .

Building Business Relationships With Innovative Corporate Holiday Gifts

Thu, 08 Oct 2009 16:21:32 -0400

Corporate holiday gifts are important aspects of your yearlong branding efforts, as these traditionally higher-level gifts signify the culmination of another year of business. Because of the necessity of leaving a positive and long lasting impression on recipients, gifts for executives and highly qualified professionals are often difficult to choose. Regardless of which industry your end recipient is involved with, there are a multitude of ideas that are sure to fulfill your branding goals and impress any corporate leader. One way to ensure that your corporate holiday gifts deliver maximum branding exposure of your logo is to select products that are necessities in any office setting. Users will certainly be inclined to replace their ordinary, store-bought office accessories with trendy, customized office accessories designed especially for your brand. Whenever they reach for these personalized desktop tools in the future, they will be reminded of your company and the strength of your business relationship. Classy and sleek executive corporate holiday gifts are a surefire way to capture sought after space in the offices of busy and important corporate professionals. **End Summary** Topics: corporate holiday gifts]]>]]> About the Author: ]]> Kim Patton is a product expert at Pinnacle Promotions who enjoys writing about innovative ways of incorporating promotional products into traditional marketing efforts, along with the importance of corporate holiday gifts and giving.