Advertising in Regional Parenting & Family Magazines: An Ideal Small Business Solution

Thu, 08 Oct 2009 21:17:13 -0400

If you are a small business with a product or service that might be of interest to child-rearing parents, you have a golden opportunity to advertise and generate new business through regional parenting & family magazines. When you reach parents during their child rearing years, you are reaching a very motivated group of consumers who are at the highest acquisition stage of their lives. Large corporations are acutely aware of the purchasing power of the parent market, which is why they commonly place $90,000 display ads in the most popular mainstream parenting publications month-after-month. However, because the regional parenting magazines don't have sufficiently large enough circulation to suit their requirements, the large corporations completely ignore them. This presents a golden opportunity for a small business who is operating on a modest advertising budget. They can use these regional family-oriented magazines to reach out to the enthusiastic parents across the county, who also happen to be very motivated consumers. And the best part, is that the advertising rates for these local regional publications are infinitesimally lower than any mainstream parent magazine. As consumers, parents and grandparents across the U.S. **End Summary** Topics: magazine advertising]]> low-cost advertising]]> parenting magazines]]> small business marketing]]>]]> About the Author: ]]> Mario Chiara is a publisher with over 15 years of marketing experience. His website AdGuides offers specialty magazine advertising directories for niche demographic markets. You can learn more about the parenting market by visiting http://www.adguides.com/parenting-advertising.html

Advertising in Christian Magazines Can Give Your Small Business the Boost it Needs

Wed, 30 Sep 2009 16:05:19 -0400

Small businesses that use Christian magazines and newspapers for advertising have discovered a secret not many other businesses know about. In effect, every time they place an ad in a Christian publication they receive a disproportionately higher number of responses then when placing ads in some other type of magazine. Naturally, discovering this "little secret" invariably leads them to include Christian magazine advertising campaigns into the mix of all their future marketing efforts. So why are Christian readers so responsive to the ads they see in their publications? Simply for this reason: 74% of Christian magazine and newspaper readers prefer to do business with advertisers that they have seen in their magazines and papers! These statistics are not just the result of surveys regularly commissioned by the magazines to understand their readership, but are also supported by the impressive results the advertisers receive to their ads. To fully interpret this phenomenon you need to understand the psychology behind it. Christian readers have a tendency to establish very strong bonds with their publications. Many view them not just as a fountain of information but also as a valuable guide in the journey of life. **End Summary** Topics: christian advertising]]> christian marketing]]> christian magazines]]> advertise small business]]>]]> About the Author: ]]> Mario Chiara has over 15 years marketing experience and is the publisher of magazine advertising directories for niche markets. To learn more about the Christian market and see sample rates go to Christian Magazine Advertising Guide

Articles by Mario Chiara on ArticleSnatch.com

Advertising in Regional Parenting & Family Magazines: An Ideal Small Business Solution

Advertising in Christian Magazines Can Give Your Small Business the Boost it Needs