Articles by Rudy Barell on ArticleSnatch.com

Email Marketing Helps Build Customer Relationships

Fri, 26 Feb 2010 01:26:59 -0500

When it comes to, not only, developing ongoing relationships with your customers but also marketing to them, putting together an email marketing strategy is what many companies choose to do. Not only are email marketing campaigns relatively inexpensive compared to other marketing alternatives, such as television or billboard advertising, but it is also one of the most useful strategies. By using an email marketing Software program to carry out your campaign, you'll enjoy a reach to, not only, your existing customers but also to leads whom you haven't met that could turn into your customers. The name of the game when it comes to using an email marketing Software for your marketing campaign is conversions. The higher your conversion rate of fresh leads, the more profit and revenues you'll realize. The problem, then, lies within how to exactly turn your fresh leads into paying customers. Developing a Relationship The first thing you should realize when starting an email marketing strategy is that you should be developing a relationship with your customers before hitting them with any sort of advertising or promotions. **End Summary** Topics: Email marketing software]]> email marketing]]> email marketing campaign]]> email]]> newsletter]]>]]> About the Author: ]]> Rudy Barell is an Account Executive with Elite Email, the #1 email marketing software used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing solution. Try it free!

Email Marketing for Business Growth

Wed, 10 Feb 2010 10:41:20 -0500

Email marketing is one tool that an increasing number of businesses have latched onto within the past couple years as it is an amazing opportunity to double or even triple profits. If you have decided that this method of marketing to your customers is a strategy you'd like to tackle, plenty of resources are out there to help you get started. However, it can be difficult distinguishing among the many different email marketing companies. Here are several characteristics of a reputable email marketing service. Building the Opt-In Permission-Based Mailing List A crucial part of email marketing is having easy-to-use contact list management features. First and foremost, an your service should allow you to be able to important your existing mailing addresses from a file on your computer. This is often the preferred method when adding a lot of contacts because manually entering your existing contacts email address one-by-one is more time consuming and leaves lots of room for errors to occur. Second, one of the characteristics of list management that an email marketing provider should contain is a feature that allows your list to be segmented into multiple groups. **End Summary** Topics: email marketing]]> email marketing software]]> email marketing program]]> email]]> email marketing solution]]>]]> About the Author: ]]> Rudy Barell is a Senior Account Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software . Try it free!

Email Marketing Continues To Be A Strong Marketing Tool

Tue, 09 Feb 2010 13:33:08 -0500

The Internet and technology connect us in ways we never thought possible and never has this been more obvious than with the events of recent years. The electronic media is being used as a way of getting the message out to a broad range of audiences in a timely manner and in a very cost effective way. However, is email marketing still a viable way of communicating or have we overused this strategy to the point where it no longer has the impact it once did? Email marketing continues to prove itself to be incredibly successful and a powerful medium when used properly and is currently the tool of choice for over 80% of online advertisers who are interested in maintaining or growing their business relationships. No article on email marketing would be complete without addressing the whole social media-email debate that seems to have developed in the last few years. While much has been written about this, there is a general consensus, among online users, that there is a place for both social media and email to co-exist, especially when it comes to utilizing email as a marketing tool. **End Summary** Topics: email marketing]]> email marketing software]]> email marketing program]]> email]]> email marketing solution]]>]]> About the Author: ]]> Rudy Barell is a Senior Account Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software . Try it free!

Email Marketing Formatting

Sat, 23 Jan 2010 04:16:42 -0500

Once you've nailed down the basics of email marketing, it's time to start training for your black belt. You can increase the responses returned from your campaigns by learning a few formatting secrets. In this article you will learn some important factors to consider when personalizing your email marketing campaigns; and some important tidbits about your textual content in your email marketing software campaigns. You will definitely increase your response rate for your campaigns by personalizing your emails. Having a friendly and personal tone helps create a relationship with your contacts. Addressing your contacts by name is one of the ways you can further solidify that relationship. You still have to keep in mind that there are some issues you will want to consider while you are personalizing , which might have the opposite effect. Make sure that your records are proper. If you are going to personalize your emails, then be certain that the Name category has the name of the contact. You don't want your contacts to receive an email that says "Hello IBM Sales Rep." This will put off the mildest mannered contact, and hurt your email relationship with that contact. **End Summary** Topics: Email marketing]]> email marketing software]]> email campaign format]]> marketing]]> contact list management]]> subscriber management]]> marketing]]> online]]>]]> About the Author: ]]> Rudy Barell is a Senior Account Executive with Elite Email, the #1 email marketing used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software . Try it free!

Email Marketing Program: Make Your Subject Line Count

Tue, 12 Jan 2010 21:51:29 -0500

This article will teach you how to make your email marketing program subject line a 'Kramer-style' entrance for your email marketing program campaigns. Okay maybe you don't want to be that silly. But I can help ensure that your contacts read your email. People that haven't yet learned the finer details about email marketing programs, consider the subject line a total after-thought of the campaign creation process; once the body is painstakingly edited to perfection the subject line is slapped on its but like a travel sticker. This seems a little odd don't you think? The subject line is the customer's first taste of what your email has to offer. It is here that they will decide whether to open it, delete it or even mark it as spam. We can agree that it is more accurately the most crucial part of your email marketing program strategy and therefore deserves much greater consideration. The subject line doesn't offer much real estate to get your point across. Make sure that that you place the most important information in the first few words of the subject line. **End Summary** Topics: email marketing program]]> email marketing software]]> email marketing subject line]]> marketing]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software . Try it free!

Email Marketing Subject Lines That Work

Tue, 12 Jan 2010 15:12:31 -0500

This article will teach you how to make your email marketing program subject line a 'Kramer-style' entrance for your email marketing program campaigns. Okay maybe you don't want to be that silly. But I can help ensure that your contacts read your email. People that haven't yet learned the finer details about email marketing programs, consider the subject line a total after-thought of the campaign creation process; once the body is painstakingly edited to perfection the subject line is slapped on its but like a travel sticker. This seems a little odd don't you think? The subject line is the customer's first taste of what your email has to offer. It is here that they will decide whether to open it, delete it or even mark it as spam. We can agreed that it is more accurately the most crucial part of your email marketing program strategy and therefore deserves much greater consideration. The subject line doesn't offer much real estate to get your point across. Make sure that that you place the most important information in the first few words of the subject line. **End Summary** Topics: email marketing program]]> email marketing software]]> email marketing subject line]]> marketing]]> ]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software . Try it free!

Email Marketing Basics

Fri, 08 Jan 2010 22:54:00 -0500

Even though you know that email marketing is very powerful and highly effective, for the first time email marketer it can seem like a daunting task to undertake. This article will help establish some basic rules for you to follow when starting off your campaigns. Once you get the hang of these few tips, you can have success using email marketing software. Everyone (and I mean EVERYONE) wants to send out that special holiday email to keep in touch with your clients or contacts. The reason for doing this makes sense: show them how much they matter to you and they will like a valued costumer and therefore be loyal to your organization. Before you send out your holiday e-cards, keep in mind that the holiday season can be a tricky time to send emails. Because so many people are sending messages at this time, your contacts will likely be inundated with e-messages and best wishes emails. Also, during the holidays are when people are on vacation or taking a break from their computers for a while. The result of this is that your email, when (or if) it gets looked at, will be after the holidays. **End Summary** Topics: email marketing]]> email marketing software]]> email marketing for beginners]]> learning email marketing]]> marketing]]> online marketing]]> email]]> promotion]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 ...

Email Marketing Solutions: Make your Subject Line Count

Thu, 31 Dec 2009 06:25:44 -0500

Email marketing solutions subject lines are the gateway to ensuring that your contacts read it. Many people consider the subject line an after- thought of the email marketing solutions campaign creation process. Once your campaign is finished you'll slap on a subject line, right? WRONG! It is the customer's first taste of what your email has to offer. It is here that they will decide whether to open it, delete it or even mark it as spam. So it is arguable the most important part of your email marketing solutions campaign. Here are some very practical tips to help make your email marketing solutions subject lines more likely to get your campaign opened. Because you have such a short window in which to introduce your email, it is a MUST that you place the most important information about your email campaign in the first few words of the subject. Before creating your email campaign, think of an objective that you want for this email. Is your interest in highlighting a new product just released? Or is it to inform your database on the latest successes of your companies fundraising efforts? **End Summary** Topics: email marketing solutions]]> email marketing]]> email marketing subject line]]> marketing]]> contact list management]]> subscriber management]]> marketing]]> ]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 ...

Email Marketing Subject Lines Success

Tue, 22 Dec 2009 14:41:22 -0500

If you think writing an email marketing subject line is easy, keep reading. It's far from simple and if you want to have success as an email marketer then it's a skill-set you'll need to acquire. Many people use the subject line to establish whether or not to remove an email or mark it as spam. So those 50 characters in the subject line have to be just right, because a good subject line will get your email opened. The first mission is coming up with something that will grab the attention of your contacts. What I mean by grabbing their attention is getting the person receiving the campaign to take some kind of action that can be tracked: Opening the email, clicking on a link or simply coming into your store and purchasing something. Therefore it is so important to develop a trusting relationship with your contacts. Make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible. If you are generic in your subject line, it is likely you won't get the reaction you want. **End Summary** Topics: email marketing]]> email marketing program]]> email marketing subject line]]> marketing]]> ]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with complete email marketing program . Try it free!

Fix Your Email Marketing Software Subject Line

Tue, 22 Dec 2009 11:34:37 -0500

If you thought writing an email marketing software subject line was easy, you definitely need to keep reading. It's far from easy and if you want to have success as an email marketer then it's a skill you'll need to learn. Keep in mind many people use the subject line to determine whether or not to delete an email or mark it as spam. So those 50 characters have to be just right, because a good subject line will get your email opened. The first challenge is coming up with something that will grab the attention of your contacts in just 50 characters. What I mean by grabbing their attention is getting the person receiving the campaign to take some kind of action that can be tracked. So it is important to develop a trusting relationship with your contacts. One of the cardinal rules of email marketing software subject lines is make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible. If you are generic in your subject line, it is likely you won't get the reaction you want. **End Summary** Topics: email marketing software]]> email marketing solutions]]> email marketing subject line]]> marketing]]> contact list management]]> subscriber management]]> ]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing software used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with complete email marketing solutions . Try it free!

Understanding Email Marketing Stats

Sat, 05 Dec 2009 01:18:02 -0500

As I've said before, the way to get the most out of your email marketing is to put in a little extra brow sweat. Here are some more aerobic ways to sweat through your email marketing statistics. Knowing them will make your email marketing campaigns more effective. You've probably heard this advice: you need to separate a list of contacts that includes only those subscribers that are not paying attention to your blasts ('in-actives'). Once you have this targeted list, the idea behind the advice is to send this elusive group an email that prompts them to become active again. Once you've sent this email you'll be able to better segment contacts if necessary. Some you'll get rid of because they are inactive. Others you'll re-establish a relationship with. This is a basic way to better refine your contact list. The most common way an in-active user can be identified is seeing if they are not opening your email within a given period. Therefore, it is important to know how a contact might open an email before automatically assuming they have become 'in-active'. **End Summary** Topics: list manager]]> marketing]]> contact list management]]> subscriber management]]> marketing]]> online marketing]]> email]]> promotion]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing software used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software . Try it free!

Understanding Your Email Marketing Program Data

Wed, 02 Dec 2009 15:51:34 -0500

Work hard get better email marketing results. This is common advice that works! Here are a couple of helpful hints that will teach you how to start get your email marketing muscles working. If you are in the process of finding out how to make your email marketing software efforts more effective then, you've probably already heard that a key to success is separating out your contacts that have not responded to your emails in a reasonable amount of time. So you probably already know that the purpose of this is to send that groups an email that will re-initiate contact with them (if you didn't know this, then just pretend you did, because I am going to briefly explain how it works anyway). Whether that means sending them an email asking them to click on links they might have interest in, or requesting that they re-new their sign up to your newsletters and promotions. This is a smart way to begin creating a more refined contact list. **End Summary** Topics: email marketing]]> email marketing program]]> email marketing metrics]]> email marketing stats]]> ]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing software used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing software . Try it free!

Email Marketing Tip #4: Determine Subscriber Turn-Over

Thu, 26 Nov 2009 01:57:05 -0500

Email marketing is easy to do once you get the hang of it. But the more you do it, the more you discover that any extra effort you put into it, will result in better email marketing success. Where most of your extra brow sweat should be focused is the quality of your contact list. As I have always said, your contacts are the foundation of your email marketing campaigns. Without a high quality list, your marketing skills are being wasted. In previous articles I have shown you how to indentify some problems with your contact list and then how to correct those issues. In this article, the focus will be on how to identify the percentage of lost subscribers that naturally occurs in any email marketing list. This is called your subscriber turn-over. Knowing your percentage will allow you to be more proactive in gaining higher quality contacts, and you'll have clear evidence of where you need to improve and by how much. Your list turn-over is determined by that amount of subscribers that are no longer active which have been identified within a certain period of time. This is often measured monthly and annually. **End Summary** Topics: email marketing]]> email marketing program]]> subscriber turn-over]]> contact list turn-over]]> list turn-over]]> list management]]> list maintenance]]> list]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing program . Try it free!

Email Marketing Solutions: Knowing Important 'Spam' Facts

Wed, 18 Nov 2009 05:13:30 -0500

Email marketing industry research has compiled various "not-so-comforting" facts about spam. Knowing these facts can help you to keep your emails in the in-box and in all honesty scare you into working hard to maintain a high quality contact list. After all, the harder you work at maintaining your contact list the better you will do as an email marketer. Just so you understand why email marketing solutions security has raised so significantly in the last little while, take a look at the following numbers: The average user receives 21 spam messages to their inbox every day (not even mentioning the tons more that stuffs the junk folder); 13 billion spam emails are sent everyday; the average amount of spam emails any given user will receive in a year is approximately 3000. So what? Who cares if we get spam, that's what the spam button is for right? True, but where it really affects us is in the corporate world. Although email marketing is great for getting your messages out to 'Mrs. and Mister average-Joe-user', email marketing can be most effective when targeting other corporations or businesses. **End Summary** Topics: Email marketing]]> email marketing solutions]]> spam]]> fight spam]]> marketing]]> contact list management]]> subscriber management]]> marketing]]> online marketing]]> ]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing solutions used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing . Try it free!

Email Marketing Software Tip 3-4 Ways of Keeping Contacts Active-edited

Mon, 16 Nov 2009 01:30:11 -0500

Email marketing software success hinges on the quality of you contact list. However, based on the email marketing software industry, your contacts will begin to drop off approximately three months after they initially opted in to your emails. I've mentioned in previous articles that a drop off should be expected, but there are ways to ensure that this drop off is greatly reduced, therefore making certain that the volume of your quality contacts is much greater. Here are four strategies to help you accomplish this using email marketing software. "Preferred Customer" Offers: As a retailer, using incentives can attract subscribers to continue their interest in your emails and services. Providing a simple promotion or discount for subscribers that haven't opened recently can reactivate a dormant user. In addition, you can send these kinds of offers to in-active users so that they update their contact information and preferences etc. This will help gather information on their continuing needs as a customer, as well as give you current contact information. Send Out a Questionnaire: The best way to discover why a customer hasn't been opening your emails is to ask them. **End Summary** Topics: email marketing software]]> email marketing]]> list management]]> list maintenance]]> list manager]]> marketing]]> contact list management]]> subscriber management]]> ]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 ...

Email Marketing Program Tip 2: Common Contact List Errors

Sat, 07 Nov 2009 02:24:20 -0500

With an email marketing program the quality of your contact list ensures the success of your campaigns. As a general rule, it important to constantly be doing some "up-keep" to be certain that your contacts are still in the category of "actively interacting" subscribers. In previous articles it was discussed how to clean up the in-actives, giving you some tips on how to attempt to reel them back onto your active list. This article will teach you to keep your active contacts in that category for a longer period of time; in essence you'll find your subscribers will have a greater "shelf-life". This article will provide you with some advice on some of the things that can cause a list to go "stale", so that in the future you proactively prevent these errors. Email marketing program studies have shown that with any contact list, you will likely see a 20- 25% decline in open rates two months after your subscribers have opted in to your list. After two years, expect open rates to decline between 35%-45%. This can happen for a variety of reason: An email address can become invalid. **End Summary** Topics: email marketing program]]> email marketing solutions]]> list management]]> list maintenance]]> list manager]]> marketing]]> contact list management]]> subscriber ma]]>]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing solutions . Try it free!

Email Marketing Solutions Tip #1: Gathering In-Active Subscribers

Tue, 29 Sep 2009 14:34:29 -0400

In the world of email marketing solutions your contact list is your life force. Maintaining its quality will determine your success using email marketing campaigns to get the message out. Every mailing list has those recipients that haven't opened, clicked or responded to your email messages. These subscribers don't ever get recorded as spam complaints or don't take the time to unsubscribe; however, they actually increase your costs and reduce the accuracy of your open, click and conversion rates. Industry numbers have shown that very quickly after you farm your contact list it begins to age and therefore lower in quality. After 2 months the open rate drops about 45%. After 6 months the open rate dips lower another 37%. After your list has aged two years, the open rate will settle around 33% lower. These are some great reasons that it is important to clean up our list, and continue to maintain it so that you are being as proactive as possible in ensuring that your list is the highest quality. Here is a tip that you can put into practice to ensure your lists maintains their quality as time passes. **End Summary** Topics: email marketing solutions]]> email marketing]]> list management]]> list maintenance]]> list manager]]> marketing]]> marketing]]> online marketing]]> email]]> ]]> About the Author: ]]> Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing solutions used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing . Try it free!