Articles by Phyllis Zimbler Miller on ArticleSnatch.com

Using Search Functions on Twitter

Wed, 24 Mar 2010 12:06:26 -0400

Twitter has an important advantage over Facebook and LinkedIn for connecting with potential customers/clientele thanks to the Twitter search functions. Because Twitter is so open - everything is open to everyone except for the minority of people who lock their Twitter updates, Twitter search functions and third-party search functions can return very robust results. The FIND PEOPLE Twitter search function Let's say you're looking for someone with a common name, such as Jane Smith. If you go to the tab FIND PEOPLE on your Twitter account and then to FIND ON TWITTER to search on Jane Smith, Twitter will return results for every person whose real name (not username) is Jane Smith or has Jane Smith as part of her real name. Then even if you are not following these people on Twitter, you can find the Jane Smith you want by clicking on the different Jane Smith profiles. An important note about this search function and one that I only recently learned: In the name field in your account settings, even if your username is Jane Smith, you must have Jane Smith (with a space between first and last name). **End Summary** Topics: Twitter]]> search functions]]> tweets]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . Her new FREE report is "Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business" - download the report now from www.millermosaicllc.com/power-of-3/

The Top 15 Missed Twitter Opportunities

Tue, 09 Mar 2010 11:59:32 -0500

An effective Twitter marketing strategy requires numerous elements of what you should be doing. If you aren't, you're missing out on using Twitter effectively. - Having your real name in the name field (in settings) with a space between first and last names so your name is searchable on Twitter. - Including the link to any article or post you reference in a tweet. (You can use a shortened URL application to track the clicks of your shortened link.) - Rather than a company logo uploading a good headshot of yourself. - Using your one hot link on Twitter to go to an information page rather than a sales page. - Including targeted bio information that could authentically encourage people to follow you. - Engaging in conversation on Twitter by replying to people rather than your only Twitter activity being sending your blog feeds automatically into your Twitter account. - Retweeting interesting information from others instead of only tweeting your own links. - Updating several times a day and several days a week. - Thanking people for retweeting your links - and including the retweeted links. - Thanking people for responding with information to the questions you tweet. **End Summary** Topics: Twitter]]> tweets]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . Her new FREE report is "Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business" - grab your report now from www.millermosaicllc.com/power-of-3/

Your Twitter Account Should Be Consistent With Your Website

Fri, 26 Feb 2010 23:59:29 -0500

All the effort on your Twitter account can be wasted if your website does not appear consistent with your Twitter account. This is especially true if you send people to your website with the one hot link on your Twitter account. You don't want to have a major disconnect between these two online locations. Your Twitter account should be consistent with your website in these five important areas: - Consistent headshot photo of you on your website and on Twitter. This is especially important in terms of how old you appear to be in the photos. Imagine how disconcerting it can be for a website visitor to go from seeing a current photo of you on Twitter to a 10-year-old photo of you on your website? This disconnect does NOT inspire confidence in you. - Consistent information on what you have on offer. Let's say you write in your 160-character (or less) bio on Twitter that you are interested in teaching people about web marketing. Then someone clicks through to your website, and your home page is all about weight loss products. The person who clicked through is very apt to be annoyed at this major switch of topics. **End Summary** Topics: Twitter]]> websites]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . Her new FREE report is "Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business" - download the report now from www.millermosaicllc.com/power-of-3/

Effective Twitter Marketing

Fri, 26 Feb 2010 21:10:02 -0500

Effective Twitter marketing strategies are NOT one size fits all. It's important to consider your goals for your own Twitter marketing. Effective Twitter marketing strategies for a mommy blogger: Imagine you are a mommy blogger and your Twitter participation goal is to increase readers for your mommy blog. Some of the steps you would most likely take are: - Use Twitter and third-party search functions to search for people tweeting about subjects you write about, such as childcare, home schooling, behavioral issues. You would then follow these people. - Include links to your blog posts in your Twitter updates. - Tweet links from other publications for articles on these topics. - Ask questions on Twitter as to what are the most pressing questions of parents raising young children today. (Then try to answer these questions in your blog posts.) Effective Twitter marketing strategies for a book author: Of course many of the strategies are similar to what a mommy blogger would do on Twitter. Except in this case you want people to buy your book - not just read what you're written and made available for free. **End Summary** Topics: Twitter]]> marketing campaign]]> Internet marketing]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her FREE report on "How to Become a Twitter Marketing Expert" - grab your report now from www.millermosaicllc.com/free-twitter-report

How to Use Applications for Twitter

Fri, 12 Feb 2010 00:15:27 -0500

Twitter can seem deceptively simple. Yet as you gain experience on Twitter, you may be overwhelmed with how much is going on. That's why it's wise to consider how to effectively use Twitter applications to help you stay focused on your Twitter goals. Disclaimer: There are probably thousands of third-party Twitter applications. As this is an article and not a book I'm only going to talk about a few, including the ones I like the most. Use tweetbeep.com to track your interests For purposes of monitoring conversations that connect to my business and my other interests, tweetbeep.com is my favorite. It works like Google Alert and you can use the free tool or upgrade to a paid account. One of the phrases I have tweetbeep track is my name. Often in tweets people don't use my Twitter username (which automatically shows up in my Twitter account) but instead use my full name. It is important to track your name if you like saying thank you to people, as I do, for retweeting your material. Use twitwall. **End Summary** Topics: Twitter]]> tweetchats]]> twitwall]]> tweetbeep]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultan t . If you liked this article, you'll love her FREE report on "How to Become a Twitter Marketing Expert" - grab your report now from www.millermosaicllc.com/free-twitter-report

Examples of Effective Tweets on Twitter

Thu, 11 Feb 2010 08:05:55 -0500

While there are no rules for tweets on Twitter such as there are in English for when to use various sentence constructions, there are better practices for tweets. And often I notice how someone has missed an opportunity to share valuable information because of not utilizing these better practices. Here's an example of an ineffective tweet on Twitter: Someone tweeted in a reply: Great article -- thank you. Only problem is that links to two different articles had been tweeted within the previous half hour. Which article was being referred to? And why not share the link of that article in the person's tweet so others can read this "great article"? I see this type of missed opportunity over and over again. Someone will send a public reply to someone else with a great article link. The second person will respond thanking the person for the link BUT WITHOUT PROVIDING THE ARTICLE LINK IN THE THANK-YOU TWEET. And then I get annoyed for two reasons: 1) It's a missed opportunity for the person sending the original link as well as the person saying thank you. 2) Now I can't read the article myself because there's no link attached. **End Summary** Topics: Twitter]]> tweets]]> Twitter strategy]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her FREE report on "How to Become a Twitter Marketing Expert" - download the report now from www.millermosaicllc.com/free-twitter-report

Participate in a Twitter Tweetchat

Sat, 30 Jan 2010 22:09:15 -0500

You can get to know people on Twitter in your area of interest by participating in a tweetchat on a related subject. What is a tweetchat? It's a stream of tweets on the same topic in real time. Imagine it as a gigantic instant messaging free-for-all on a stated topic. First let's talk about participating in one. Then we'll talk about how starting one can help you market on Twitter. Let's take this scenario: I announce that a tweetchat on #ficbkmkt (hashtag for fiction book marketing) will take place on a specific date and time. (I make sure to state what time zone in the U.S. this is.) I tweet about this ahead of time and get others to also tweet the topic, time and date. At the specific date and time I use a third-party application to participate in a tweetchat in real time. This way I can follow the tweets of people I'm not following yet and people who are not following me yet can see my tweets on the subject. While there are other third-party ways to participate in tweetchats, I like tweetchat.com the best. **End Summary** Topics: Twitter]]> tweetchat]]> Internet marketing]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her FREE report on "How to Become a Twitter Marketing Expert" - grab your report now from www.millermosaicllc.com/free-twitter-report

Run a Marketing Campaign on Twitter

Fri, 29 Jan 2010 10:36:23 -0500

Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. You do NOT want to be viewed as a spammer or as an annoying pest. Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this "laid-back" strategy on Twitter is more likely to get you loyal followers interested in what you have to offer. Let's look at an imaginary Twitter marketing campaign scenario: You join Twitter and immediately start tweeting only about your products and services. Every time someone follows you, you send that person a DM (direct message) with a link to one of your sales pages. You use an application to automatically bring your blog feed into your Twitter account, and every one of your blog posts focuses solely on pushing your products and services. How many people do you think will be interested in continuing to follow you and clicking on your links? Twitter is effective for marketing purposes only when you realize it is NOT about sales but that it is about relationships. **End Summary** Topics: Twitter]]> marketing campaign]]> Internet marketing]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her FREE report on "How to Become a Twitter Marketing Expert" - download the report now from www.millermosaicllc.com/FREE-twitter-report

Influence People and Make Friends on Twitter

Wed, 27 Jan 2010 05:01:58 -0500

On Twitter if you are authentic, have a strategic plan, and understand how to effectively use Twitter, you can influence people and make friends in ways that will benefit both you and them. Now while you could do this for political causes, I'm only talking about creating relationships to promote your business. The first step to influencing people and making friends is to be someone whom others on Twitter know, like and trust. And this step has several elements: - You Twitter profile must be authentic - your real name along with your username, preferably a headshot of yourself rather than a logo or icon design, an informative bio rather than a silly one or none at all, and a link to your website or blog. If you do not have a website or blog, then link to your LinkedIn or Facebook profile. - You must have more than a couple of tweets, especially more than a couple of tweets from two months ago. You need to demonstrate you are a serious participant on Twitter by tweeting several times over the course of each week. **End Summary** Topics: Twitter]]> marketing campaign]]> Internet marketing]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her FREE report on "How to Become a Twitter Marketing Expert" - download the report now from www.millermosaicllc.com/free-twitter-report

Promoting With a Twitter Contest

Sun, 24 Jan 2010 21:54:34 -0500

If you want to promote online a particular product, service or cause, consider running a Twitter contest. Because of the 140-character limit and public tweets, Twitter is an ideal social media platform for this marketing strategy. How to Run a Twitter Contest to Promote a Product Let's say you want to promote a new product - we'll call it "Miracle Copywriting" - that sells for $89. You tweet about this new product, including the link to your site where the product is sold. You'd like other people to tweet this link also. What will motivate them to do so? You launch a contest that everyone who tweets the link will be entered in a random drawing to get a free copy of "Miracle Copywriting." (You can track who tweeted by using tweetbeep.com to let you know whenever the link appears on Twitter.) You send out the information on the contest through your email optin list, you post the announcement on your website, and you create an announcement through twitwall.com to tell people on Twitter about the contest. Now if you write a good headline for the twitwall announcement, you can get extra exposure for your product. **End Summary** Topics: Twitter]]> contests]]> Twitter strategy]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her FREE report on "How to Become a Twitter Marketing Expert" - download the report now from www.millermosaicllc.com/free-twitter-report

5 Things Other Sites in Your Field Probably Aren't Doing to Attract Traffic

Sun, 10 Jan 2010 18:57:33 -0500

People who might be your competitors in an offline environment frequently are your collaborators in an online environment. Still, it's okay to try to do things better than your competitor/collaborators. Why not be the leader and let the others follow? Here are five things you can do with your website and social media sites to attract traffic: 1. Post new material (articles, blog posts, videos, new products and services) to your website frequently and tweet about this new material (and include links). Fortunately for you, many expensively designed websites are updated very infrequently, which is not good for SEO or for tweeting about new material. 2. Upload videos to YouTube and other video-sharing sites and then use the embed code in various places. You can create a shortened URL for an embed code and even use that shortened URL as your one hot link on Twitter. 3. Put your Twitter link, your LinkedIn link, and your Facebook link in prominent locations on your website. **End Summary** Topics: websites]]> Twitter]]> Facebook]]> LinkedIn]]> social media]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her FREE report on "Power Marketing's Top 3 Internet Marketing Tips" - download the report now from www.CalltoActionWebsites.com

Using Twitter for Business to Business Marketing

Tue, 05 Jan 2010 06:20:15 -0500

When you first start on Twitter, using Twitter for business to business may not seem as obvious as using Twitter for business to consumer or follower to follower. Let's look at this more closely: Imagine you are a middle-level manager at a company that creates new software programs. And you've been trying to convince Corporation X that your new software would be an excellent add-on to the software being bundled in these personal computers. To date you have gotten nowhere with your attempts to reach the appropriate person at Corporation X through the traditional methods of email and phone calls. So you decide to do a social media search for her. You find her on LinkedIn, but you don't have a direct connection to her and aren't sure that anyone you can ask on LinkedIn for a referral will actually refer you. You find her on Facebook, but her profile has strong privacy controls. You could message her through Facebook, but she might ignore your Facebook message as she has ignored your emails. Then you find her on Twitter. Voila! On Twitter you can follow her without asking her permission. **End Summary** Topics: Twitter]]> follow on Twitter]]> Internet marketing]]> web marketing]]> social media]]> social networks]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "How to Become a Twitter Marketing Expert" - claim your report now from www.millermosaicllc.com/free-twitter-report

Using Twitter for Business Marketing

Sun, 03 Jan 2010 18:58:18 -0500

If you are active on Twitter and want to promote your business, it's important to know how to use Twitter for business marketing to consumers. Your Twitter profile needs to be human It's no good to use Twitter for business marketing to consumers if you are hiding behind the "corporate veil." In other words, your Twitter username can be in your business name, but even if you are representing a large corporation, your actual name should also be on the profile along with your photo. People relate to people, not business logos. A real flesh-and-blood person tweeting for a company is able to establish relationships with consumers in ways that an anonymous corporate/company Twitter user cannot. Add bits and pieces of your personal interests to help create relationships. You need to provide information before you provide sales pitches If, for example, you are a footwear company using Twitter to attract new customers, it's not enough to constantly tweet about new shoe styles your company is offering. You need to also provide useful information. You might tweet links to research reports on the effects of going barefoot most of the time. **End Summary** Topics: Twitter]]> follow on Twitter]]> Internet marketing]]> web marketing]]> social media]]> social networks]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "How to Become a Twitter Marketing Expert" - download the report now from www.millermosaicllc.com/free-twitter-report

How to Use Twitter Effectively to Raise Funds for Non-Profit Projects

Sun, 27 Dec 2009 22:44:12 -0500

If you have a legitimate non-profit cause for which you wish to know how to raise funds without spending money on advertising, Twitter can provide a relatively easy fundraising project for you. Here's why this is so: - You have a worthwhile cause - let's say you want to help a children's cancer research fund raise money. - The format of Twitter makes it easy for you to tweet about this fundraising drive and include a link to an article about what the funds can help accomplish. - If you have a decent amount of followers, there are bound to be several followers who will retweet this information because these followers also believe in your cause. - As you are not self-promoting but rather promoting for a good cause, you can repeat your tweet more times without annoying your followers. Now let's look at more specifics on how to raise funds on Twitter: In the summer of 2008 I was one of three lead Twitter promoters of a non-profit cause. **End Summary** Topics: Twitter]]> fundraising]]> non-profits]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "How to Become a Twitter Marketing Expert" - download the report now from www.millermosaicllc.com/free-twitter-report

How to Monitor Your Brand on Twitter

Tue, 22 Dec 2009 12:59:45 -0500

Your brand - what you are known for - is something that you should definitely want to protect. You do not want people tarnishing that brand. Can you prevent people from complaining about your products or services? No. But you can make sure that if someone does complain publicly on Twitter, you are brand monitoring and you can then nip the problem in the bud. Let's take an imaginary scenario: Jane is a cell phone customer of Company X and she's been unsuccessfully trying to get her bill straightened out through customer service. She's frustrated and she tweets "Company X has lousy customer service - I can't get anyone to straighten out my billing problem." Now you are Company X's person on Twitter. And you use various search functions to make sure that whenever anyone tweets about Company X you know about the tweet within a reasonable amount of time. When you see this tweet by Jane, you immediately tweet her publicly: "@username Call me at xxxxx and I'll personally take care of this problem." Jane calls you, you take care of the problem, and hopefully she then tweets: "Company X just took care of my problem. **End Summary** Topics: brand]]> Twitter]]> branding]]> monitoring your brand]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "How to Become a Twitter Marketing Expert" - claim your report now from www.millermosaicllc.com/free-twitter-report

Tips for Focused Blogging to Promote Your Brand, Book or Business Online

Mon, 21 Dec 2009 13:32:09 -0500

If you have a Web site to promote your brand, book or business, do you also have a blog? A blog adds something valuable to a Web site if you post articles several times a week - fresh content to let the search engines know your Web site is active. Yet blog posts done well can also add to the attraction human visitors find when they visit your Web site. And if you're blogging to support your business goals, then there are two important elements: - Your blog posts should relate to those business goals. - Your blog posts should be easily read. The second point covers the need for short paragraphs, black type on light background, and boldface subtitles for long posts along with an illustration if possible. I'd like to address the first point here: Do your blog posts relate to the business goals of your Web site on which the blog is located or links to? Many of us have various interests - some professional, some personal. And these interests may not fit so well within the format of the same blog. **End Summary** Topics: blogs]]> blogging]]> effective websites]]> business blogs]]> business blogging]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - grab your report now from www.millermosaicllc.com/free-report

What Is Your Twitter Strategy?

Fri, 18 Dec 2009 04:08:14 -0500

A young adult asked: "I need help with regard to Twitter. I log on daily and don't have a productive plan on how to effectively use it in a business sense." First, it's impressive that this young adult realized that a productive plan is needed to use Twitter for business. Second, I like the phrase "attack this in a productive manner." Why do I like the phrase "attack this in a productive manner"? Because using Twitter effectively is similar to planning a battlefield strategy. Now, of course, we don't want to crush the other people on Twitter. But we do want to figure out how to engage in a compelling enough manner that they pay attention to what we're doing. First I recommended reading my Twitter business articles whose links are at the bottom of my bio at Site-Booster.com -- http://www.site-booster.com/blog/2009/09/phyllis-zimbler-miller-profile/ Then I said the next step would be to write a bullet point list of what the person would like to achieve on Twitter, including which areas of interest to focus on. Let's say the person is interested in restoring antique cars. Now will this be a hobby or a business? **End Summary** Topics: Twitter]]> Twitter strategy]]> following on Twitter]]> Twitter lists]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "How to Become a Twitter Marketing Expert" - claim your report now from www.millermosaicllc.com/free-twitter-report

7 Ways to Engage on Twitter

Sun, 13 Dec 2009 22:58:05 -0500

Twitter rules of engagement, although these may sound way too formal to those people who are active participants in the microblogging platform of Twitter, do exist. First, Twitter is much easier to join than, for example, Facebook or LinkedIn because you can have a fully realized Twitter profile in moments as compared to the much more extensive information needed for a Facebook or LinkedIn profile to be fully realized. Second, Twitter has perhaps less formal rules than many other social networking sites because you can follow anyone without asking permission as, for example, you must do on Facebook to friend someone or on LinkedIn to connect with someone. Yet the true Twitter rules of engagement - the ones that make using Twitter so effective for promoting your business - are often the unwritten ones that you either glean from observing what others do or from reading blog posts and articles about effective Twitter use. Here are my own recommendations for the 7 best rules of engagement on Twitter: 1. Your mindset should be on sharing valuable information first and promoting your own business second. **End Summary** Topics: Twitter]]> social media marketing]]> how to use Twitter]]> social networking]]> what is Twitter]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - grab your report now from www.millermosaicllc.com/free-report

Give Value With Your Online Content to Create Internet Business Relationships

Fri, 11 Dec 2009 23:13:17 -0500

A frequent phrase in Internet marketing training material can be summed up as: "Give value to your prospective customers." What does this mean? The first thing it means is that marketing today on the Web is not the same as advertisements on television or in newspapers and magazines where it is hoped that prospective customers will see the ad and go buy the product or service. Today people have access to so much information and so many different products that they don't feel the need to buy the new brand of cereal, for example, that was just advertised on a television show. These would-be customers can take the time to let their fingers walk across the keyboard and see what other new breakfast foods are now on the market. The first tenet of Internet marketing is that you have to be in this for the long haul - you have to slowly build relationships with prospective customers so that they learn to know, like and trust you. And this first tenet leads to the second tent: give value to your prospective customers. **End Summary** Topics: content]]> relationships]]> web marketing]]> online marketing]]> Internet business]]> Internet marketing]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - claim your report now from www.TeachMeInternetBusiness.com

Using Twitter Effectively

Tue, 08 Dec 2009 21:40:27 -0500

Everywhere you look nowadays you read or hear about people using Twitter. But what are they using Twitter for? Here are only a few of the purposes for which Twitter can be used: - Twitter as a replacement for email. This is because Twitter is faster than email (no need to open an email to read the message) and the tweets are much shorter messages (Twitter's character limit is 140; does email even have a limit?). - Twitter as an automatic news filter. You follow people in your fields of interest and, when they tweet a link of an article that sounds interesting, you can click through and quickly decide if the articles if for you. It's true that I have Google Reader, but I don't have time to look at all those blog posts. I really appreciate that the people whom I follow on Twitter are doing the screening for me. - Twitter as an up-to-the-second news source. Twitter users beat the news channels about the plane landing safely in the Hudson River in New York and provided instant updates during the Mumbai crisis, to name two examples of Twitter's instant update capabilities. **End Summary** Topics: Twitter]]> follow on Twitter]]> Internet marketing]]> web marketing]]> social media]]> social networks]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "How to Become a Twitter Marketing Expert" - grab your report now from www.millermosaicllc.com/free-twitter-report

What Should Your Tweets on Twitter Be About?

Thu, 03 Dec 2009 23:16:35 -0500

Figuring out what to tweet about on Twitter requires considering your overall Internet marketing plan. For example, if you are trying to increase the traffic to your blog about books, you may decide to focus on tweeting links to news items related to book publishing and book marketing along with the links to your own blog posts. In this way you are establishing yourself as an expert in the book field by both the links you share and the original content you write. Now let's take this example a little further. You may decide to sell an ebook on publishing off your website on which your blog also resides. You may begin to add into your tweet mix occasional announcements about this ebook. There's a range of opinions as to how many of your tweets should be what's called "self-serving" - promoting your own products or services - and how many should be informational or conversational or whatever. Let's say, though, that you do not yet have a blog or a website or a business of any kind that you want to promote. What to tweet about in this case? Do you have any hobbies or interests? **End Summary** Topics: Twitter]]> follow on Twitter]]> Internet marketing]]> web marketing]]> social media]]> social networks]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - grab your report now from www.TeachMeToUseTwitter.com

For Optimum Internet Marketing Keep Your Internet Presence Updated

Wed, 02 Dec 2009 03:30:47 -0500

If your profile on different social media platforms isn't consistent with your website positioning, you may be sending out mixed signals about your brand. In order to make sure that your internet presence is consistent across all of cyberspace, conduct an internet profile inventory every two months. (So you don't forget about this activity, schedule it on your calendar.) Here's a checklist of some of the most important places that need to be reviewed: - Twitter (if you're not on Twitter and you have a business, you should be): Is your 160-character bio up-to-date? Is the one website URL you can include your most current URL? Is your photo the same as the photo you use on other social media platforms? - Facebook (good idea if you have a business): Is your profile page consistent with any group or fan pages you've created on the site? Are all of these personal locations on Facebook consistent with your overall business brand? - LinkedIn: Is your profile up-to-date? Have you joined groups that are good for your business brand? - YouTube: Have you forgotten about videos that you have posted here? Are they still relevant? **End Summary** Topics: Internet marketing training]]> Internet marketing]]> Internet marketing consultant]]> Internet marketing coach]]> Internet marketing course]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - claim your report now from www.TeachMeInternetBusiness.com

Use Article Marketing for Free Online Exposure

Thu, 26 Nov 2009 02:08:17 -0500

Article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc. Yes, you write informative articles for free and then people throughout cyberspace can use your articles for free as long as your author bio box (also known as the resource box) is used at the end of the article. Let's look at how this marketing technique works: You want, for example, to be known as the person who is an expert in training Dalmatians. And you have a Web site from which you sell a series of ebooks on different aspects of training Dalmatians. Why should anyone trust that you know what you're talking about? Now imagine that you've written several short articles on tips for training Dalmatians. You haven't given away everything you know, but you have shared some valuable information. And you submitted these articles to online article directories such as submityourarticle.com and ezinearticles.com and as guest posts on blogs focused on dogs and dog training. **End Summary** Topics: article marketing]]> article directories]]> Internet marketing]]> web marketing]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - claim your report now from www.TeachMeInternetBusiness.com

You Need an Open Mind to Conduct a Successful Book Marketing Campaign

Wed, 25 Nov 2009 04:39:11 -0500

AS a book author you can't simply say "I've done the best I could for three months of book marketing and now I'm stopping my efforts." Word-of-mouth and opportunities that knock in unexpected places can't be summoned on a timeline. These happen when book authors follow through for a year or two years or whatever it takes. While no one has a crystal ball for which tactics offer a sure-fire success method for any specific book, there are some components that can help make it easier for success to reward your hard work. One of the most important elements of a book marketing campaign is to have an open mind to learning about new things and trying out new things. What do I mean by having an open mind? Here's an example of what can happen to a book author who doesn't have an open mind: Let's say author John had a book come out five years ago and at that time he had a webmaster do a website for that book. Now it's five years later and John just had the webmaster add a page about this new book to the old website. Wait! **End Summary** Topics: book marketing]]> Internet marketing]]> book marketing services]]> book marketing agencies]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you're going to love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - download the report now from www.QueensofBookMarketing.com

Company Internet Policy: Without Such a Policy Your Company Reputation May Be at Risk

Wed, 25 Nov 2009 04:07:12 -0500

A company senior executive proclaimed that he didn't know anything about Internet marketing and then was unhappy to discover that his company had an unauthorized company blog. How could that be? He didn't know, but his company had no Internet policy for his employees. The unauthorized blog was not on the company's Web site, but instead was a hosted WordPress.com blog with his company's name. The blog itself couldn't actually be read because it was password protected, which means whoever was writing it was only allowing specific people to read the contents. It's important to realize that anyone can choose any name for a blog on a hosted site. There's no gatekeeper saying: Do you have a legitimate right to call your blog by your employer's company name? RED LIGHT FLASHING: Let this be a warning for all senior company execs who have chosen not to know about social media and blogging. Your employees may be writing about you in your company name without your knowledge. IMMEDIATE SOLUTION: One, start learning about social media and blogging ASAP. Either read everything you can on the subject right now, or hire a company to get you up to speed quickly. **End Summary** Topics: company internet policy]]> internet policy]]> company online policy]]> company blogging policy]]>]]> About the Author: ]]> Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant . If you liked this article, you'll love her free report on "Power Marketing's Top 3 Internet Marketing Tips" - download the report now from www.TeachMeInternetBusiness.com