Articles by Jeff Beale on ArticleSnatch.com

Should I Outsource SEO

Tue, 20 Jan 2009 00:00:00 -0500

SEO is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the path in which your market finds your offering. It has become almost a necessity for businesses to incorporate SEO in to their marketing plan. Many companies struggle with the decision on whether to hire a freelancer or conduct their SEO in-house. Unfortunately many companies lack the knowledge about SEO and assume it will be cheaper for them in the long run to hire someone "in-house". For some companies this may be efficient while others the overlooking the hiring of a professional firm to SEO can be costly. It is as critical to your business’ health as if you were to feel that you could heal a fatal disease yourself because you have access to the Internet and books instead of going to a highly trained physician. Now you laugh and say that would be absurd, but is the growth of your company worth the risk. Knowledge Versus Cost Versus Time = Your Success SEO is an ever changing business. Search engines change their algorithm frequently and new rules are put into place. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a Web Design Specialist with Jazar Dezign , a Web Design Company that provides search engine marketing . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

Creating Thought Leadership Through Online Media

Tue, 13 Jan 2009 00:00:00 -0500

Technology has made marketing and business communications faster, easier and more competitive than ever. In the seven years since starting ShoutStream, we’ve seen a lot of changes. For example, lifeless banner ads have transformed into dynamic units. Video is quickly turning mainstream. And users are now, actively, participating in content and media development. As an organization, we have been intimately involved in driving and introducing these changes. One unique characteristic we’ve seen develop is the ability for, even, small companies to do something that at one time only the “big boys” had a shot at – thought leadership. The term thought leadership gets tossed around so much that its meaning has become somewhat convoluted. True thought leaders are individuals and organizations that are recognized among peers, as well as the outside world for driving innovation and delivering information for the benefit of customers and the marketplace as a whole. Thought leadership is earned. This is done by freely, actively and sincerely delivering useful information to the marketplace. This position clearly presents a great competitive advantage. Though still not easy, online media has opened new doors for companies looking to seek such status. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Curtis Robinson is co-founder and COO of Katch Media, an online event and rich media provider, based in Atlanta, Georgia. www.katchmedia.com

Creating Effective Email Newsletters

Tue, 30 Dec 2008 00:00:00 -0500

Some, even, most of you, have used email to drive sales and support customer retention. As our options for development and delivery grow more complex, it becomes even more important to remember the basics. This article will focus on the fundamental concepts in building email newsletters. Just as we wouldn’t expect to win a game of poker without first understanding the rules, so is the same with email regulations. As dictated by the FTC’s CAN SPAM act of 2003 - email marketers now have laws they must follow. The main provisions of these laws include banning false or misleading “From” and “To” routing information; prohibiting deceptive subject lines; requiring an opt-out method good for 10-days from the request; and, requiring a valid physical address on the email. Violations of the CAN SPAM Act are serious. Each violation can result in fines up to $11,000, with additional fines and the threat of criminal action possible for more serious infractions. To get more information, check out FTC.gov/spam. Now that the formalities are complete, let’s get to the meat of newsletter creation. The first thing you must think about is - who is your target audience? **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> Curtis Robinson is co-founder and COO of Katch Media, an online event and rich media provider, based in Atlanta, Georgia. www.katchmedia.com

9 Tips Bartenders Use To Get Repeat Customers At The Bar

Mon, 08 Dec 2008 00:00:00 -0500

Remembering your customers' names, favorite drinks, and favorite topics of conversation will help you build up a large regular following of customers because everyone wants to feel important, and when you remember a customer he is motivated to remember you. Your remembering is an important first step toward being a "friend" who deserves his business. The opposite also applies. Forgetting a customer, or his wants, can make him an ex-customer. Memory development should be approached as a skill, such as typing or golf. You learn faster if you can take advantage of other people's experience, and practice the methods proved successful until they become easy and automatic. Here are the 9 easy steps for remembering your customers: 1. Decide right now that you want to remember better. If you're poor at it now, get to be fair, get good. etc. 2. Make sure you get the name right. If you have the slightest doubt, as the person to spell or pronounce it for you. 3. Use the name as soon as possible (in the conversation, if possible); write or think it if necessary. 4. Glance back at the person a minute or two later and test yourself. 5. **End Summary** Topics: bartending]]> bartending school]]> bartending course]]>]]> About the Author: ]]> The National Bartending Institute is a private hospitality school devoted to the training of personnel for the bartending profession in the Atlanta Georgia area. More about the school can be found at http://www.nationalbartendinginstitute.com

On-line Marketing Matrix

Wed, 03 Dec 2008 00:00:00 -0500

Business owners are facing a harsh reality: A website in itself offers no guarantee of business. “If you build it they will come” is a cliche that has misled many into believing all a company needed was an online presence to succeed. However, without a strategic marketing plan and a tactical approach, you’re more likely to fail than to reach your goals. Proper planning will not only improve your chances of success, but it will also keep you from throwing away money on e-commerce fiascoes. The first step of planning is to define your goals in light of the target market you aim to reach. As you classify your target, you should determine the core needs of that group and observe the buying behavior that occurs among your potential purchasers. Characterizing their purchasing habits enables you to position your business to appeal to your target market with compelling information before they buy from another resource. Several online resources can help you place your business in the forefront of your target audience. The process, however, can be complex because a variety of online vehicles, if utilized properly, can help you yield the results you desire. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeffery Beale is a Web Design Consultant with Jazar Dezign , a Marketing Firm that provides website design . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

The No Cost Marketing Method

Sat, 08 Nov 2008 00:00:00 -0500

Marketing cost. Whether it is time or money, marketing cost. The key is how much of it will give you a return. If you can develop a marketing campaign that gives you greater return than your investment, then your marketing cost you nothing but time. But this is time well spent. On the other hand if you do not market it is also costing you, severely. If you do not market, then the marketplace does not know you exist, thus you loose business. I ask you, is it better to spend a thousand dollars to make a million or to save a thousand dollars and make a hundred? This is a no brainer but many companies fall into this trap. Now I am not saying go out and spend the farm on advertisements. You know the saying a fool and his money soon parts. I am saying to strategically place your brand in places that will generate you business. You can do this with low cost and high returns. There are some keys to marketing. First know your market. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a SEO Advisor with Jazar Dezign , a Internet Marketing Firm that provides online Marketing . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

Podcasting for Mobile Learning

Sun, 19 Oct 2008 00:00:00 -0400

Virtually all higher education institutions are now offering online classes, not to mention the many non-school institutions and companies that leverage e-learning to make materials more accessible. If you’re not familiar with e-learning, it is the use of Web-based materials and curriculum for the purpose of education, seminars and training. The latest trend to hit e-learning is the use of Podcasting and RSS. This concept not only makes delivering and receiving content more convenient, it can also significantly reduce the costs for both the educator and the student. Podcasts are a convenient and portable way of delivering content, which means there is a reduced dependency on materials like binders, texts, lecture notes or videos. Instead, for a low production cost, companies are able to turn their curriculum or training into downloadable audio files. This isn’t just for the higher-education industry; businesses have also found Podcasting highly effective for delivering information. Sales managers are using audio files to train their sales force on new products and services, and human resources use them to educate employees on codes, policies and insurance information. What makes Podcasting so ideal is the ability to create content that reaches people when and where they are. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Curtis Robinson is co-founder and COO of Katch Media, an online event and rich media provider, based in Atlanta, Georgia. www.katchmedia.com

Outsourcing Overseas

Fri, 17 Oct 2008 00:00:00 -0400

Web development is becoming increasingly important to all who look to do business and use the Internet as a marketing tool. It is the way to automate and increase productivity within your organization. It has become almost a necessity for businesses to incorporate Web development in to their marketing plan. Many companies struggle with the decision on whether to hire a firm or conduct their web development in-house. Unfortunately many companies lack the knowledge about web development and assume it will be cheaper for them in the long run to hire someone "in-house". For some companies this may be efficient while others the overlooking the hiring of a professional firm to web development can be costly. It is as critical to your business’ health as if you were to feel that you could heal a fatal disease yourself because you have access to the Internet and books instead of going to a highly trained physician. Now you laugh and say that would be absurd, but is the growth of your company worth the risk. Knowledge Versus Cost Versus Time = Your Success Web development is an ever changing business. With new technology being developed like Web 2. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a Web Design Specialist with Jazar Dezign , a Marketing Firm that provides search engine marketing . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >. More information on effective web development and marketing strategies can be found at http://www.jazardezign.com.

Flash Optimization

Thu, 02 Oct 2008 00:00:00 -0400

Flash movies can be great thing for a website. Major entertainment as well as commercial sites use flash in huge proportion to display animations, music and video files. Flash videos can tell a story in much better way than plain text is able to do and for advertisement purposes, present a huge visual advantage. Despite its huge popularity, Flash Objects are not used in most sites because they posed difficulties indexing by Search Engine Bots. Latest development of Google's search engines algorithm in accordance with Adobe's new searchable SWF library has made it possible to crawl and index flash files. The new technology has helped numerous sites that use flash to display interactive data on their websites. The official Google Webmaster blog states that: “We’ve developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a Marketing Advisor with Jazar Dezign , a Search Engine Optimization Agency that provides on-line Marketing solutions . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

The Top 10 Techniques Bartenders Use To Get Repeat Customers At The Bar

Tue, 23 Sep 2008 00:00:00 -0400

Some bartenders get tipped better than others and in most cases, the difference is attitude. So what do they know that the rest of us don't? Here's the short list. 1. ATTITUDE — Make people feel welcome. A warm, genuine smile and friendly attitude give people the impression that you're glad they came. 2. ACKNOWLEDGMENT— Greet your guests as soon as possible, introduce yourself and learn the guest's name through conversation. People appreciate being noticed and referred to by their name. It's a valuable connection. 3. ACCOMMODATE — Within reason, all requests should be filled regardless of the hassle. People appreciate being catered to, it's at the heart- of great hospitality. 4. LOOK YOUR BEST — Appearance affects the impression you make aid speaks volumes about your degree of professionalism. Looking your best will be rewarded by guests. 5. PRODUCT KNOWLEDGE — You should be able to accurately answer any guest's question regarding the menu or a specific product. Looking for someone else to provide Information diminishes your standing with guests. 6. SUGGESTIVE SALES — Your suggestions .and recommendations enhance the guests' overall experience. It also boosts your ticket average, from which your gratuity is calculated. 7. **End Summary** Topics: bartending]]> bartending school]]> bartending course]]>]]> About the Author: ]]> The National Bartending Institute is a private hospitality school devoted to the training of personnel for the bartending profession in the Atlanta Georgia area. More about the Atlanta bartending school can be found at http://www.nationalbartendinginstitute.com

Web 2.0 Viral Marketing

Mon, 22 Sep 2008 00:00:00 -0400

People in all walks of life are now so fond of the increasing popularity of Facebook, Friendster and MySpace. But have you ever wonder how these sites became so huge and popular? Well, it is simply because is called viral marketing. Viral advertising or more commonly known as viral marketing is an effective marketing technique that provides brand awareness and creates the ability to have sales and achieve marketing aims. Most marketers use viral marketing to produce viral messages as well as to identify high Social Networking Potential (SNP) individuals that will be able to pass along some important marketing messages. As a matter of fact, Web 2.0 viral marketing is now present in all areas of cyber-life. Whether it is an email chain letter that spreads from Inbox to Inbox or a profile on a social network site with thousands of friends, viral marketing drives the online marketplace. You can see this with the success of political figure Barack Obama. He was able to raise millions of dollars and supporters by utilizing a viral marketing campaign. Web 2.0 is undeniably the most talk-about topic in this period of time. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a SEO Advisor with Jazar Dezign , a Marketing Firm that provides e-Marketing solutions . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

Marketing for the Retail Industry

Thu, 18 Sep 2008 00:00:00 -0400

Marketing is the key behind all the success of popular products. Competitive marketing skills are really important in putting a certain product in the frontline. These marketing skills may be a combination of online and offline promotions. It was undeniable before that there was a huge boundary between the offline and online marketing. However, these boundaries no longer exist. As a matter of fact, many of the savvy directors in the field of marketing are now taking advantage of crossing both the offline and online marketing. With practices such as search engine optimization and search engine marketing, marketing executives can spread their reach without increasing spend. Businesses, small or large, have to have effective marketing mediums whether it is offline or online marketing. Returns on the marketing investments are better if both of the said mediums are to be used. This is where marketing through the Internet takes place. Internet marketing is being utilized in marketing strategies and work hand in hand in promoting a particular business. The very first thing to consider in marketing, especially online, is identifying the objectives. One must still identify the target audience, understand the market, and deliver the message. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeffery Beale is a SEO Advisor with Jazar Dezign , a Internet Marketing Agency that provides Internet marketing solutions . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

Bridging Offline and On-line Marketing

Sat, 06 Sep 2008 00:00:00 -0400

Marketing is the key behind all the success of popular products. Competitive marketing skills are really important in putting a certain products in the front line. These marketing skills may be a combination of online and offline promotions. It was undeniable before that there was a huge boundary between the offline and online marketing. However, these boundaries no longer exist. As a matter of fact, many of the savvy directors in the field of marketing are now taking advantage of crossing both the offline and online marketing. With practices such as search engine optimization and search engine marketing, marketing directors can spread their reach without increasing spend. Businesses, small or large, have to have effective marketing mediums whether it is offline or online marketing. Returns on the marketing investments are better if both of the said mediums are to be used. This is where marketing through the Internet takes place. Internet marketing is being utilized in marketing strategies and work hand in hand in promoting a particular business. The very first thing to consider in marketing, especially online, is identifying the objectives. One must still identify the target audience, understand the market, and deliver the message. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeffery Beale is a Marketing Consultant with Jazar Dezign , a SEO Agency that provides SEO . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

The Price of Online Marketing

Tue, 02 Sep 2008 00:00:00 -0400

Marketing is the water that helps grow your business. With this principle in mind, why do many decision makers of business development spend such long amounts of time evaluating proposals that can help them increase business. My theory is that it is the lack of education regarding the cost of marketing their business. I am not speaking on an disbursement of budget for a marketing campaign but the time and business lose for every day that the marketing does not start. In many cases, the budget for the project will stay relatively the same. The difference is that these businesses have started the race well after their competition. Would you agree that time is money? If this is true then every minute your market offering is not in front of your target audience you are loosing time which means you are loosing money. You have probably heard the saying "you can pay now or pay later. The one thing that is sure, you will pay". This is true in marketing. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a Search Engine Marketing Consultant with Jazar Dezign , a Search Engine Optimization Firm that provides SEO . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

Website Design Best Practices for the Professional Services Industry

Tue, 26 Aug 2008 00:00:00 -0400

If you are planning to run a business, you should consider designing a website. A website is really helpful as an advertising and marketing instrument. Think of it as an extra staff member that handles sales, administration, marketing and accounting. It provides answer to specific questions about the business 24 hours a day and also provides customer service any time of the day even if your business is close. Furthermore, website is considered to be the gateway to the expansion of any business. Solution website design should be regarded as a serious method of planning, modeling, executing and conceptualizing electronic media content through internet and in the form of markup languages being displayed by the graphical user interfaces or simply by a web browser. Designing a website should be done to generate a facility that can provide end users with the content in the form of several web pages. This facility or website should provide information, interaction and a way to do business with the website owner. The very first thing to consider in creating a website is to plan functionality and information needed. Some things to consider are the audience, purpose, content as well as the course of action. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a Web Design Specialist with Jazar Dezign , a Internet Marketing Firm that provides search engine marketing . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

Information Marketing - Building Business

Sun, 24 Aug 2008 00:00:00 -0400

Marketing is a continuing process which deals with the planning, designing and developing of marketing ideas, products or services to generate exchange among organizations and individuals. As a matter of fact, it includes advertising, distribution and the selling of products or services. It also deals with providing both the customer’s needs and wants. But customers do business from those they trust. It is important to impart some basic knowledge and information to your valued customers about your product or service to instill trust. Furthermore, useful information is vital in building a business reputation, attracting more customers, and securing a position. Information marketing is not a new thing in business, especially in the marketing world. Articles are used by some magazines as a form of information dissemination as well as to sell advertising. On the other hand, the Internet has a plethora of information whether it’s about us, checklists, directories, how-to’s, and statistics tabs and pages to attract more and more readers. Let’s say for example, an IT firm might offer to its customers a set of software whitepapers, a report, a list of keyboard shortcuts, or even a glossary of terms. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeffery Beale is a Search Engine Marketing Specialist with Jazar Dezign , a Internet Marketing Company that provides Internet marketing solutions . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

SEO Best Practices for the Medical Industry

Mon, 18 Aug 2008 00:00:00 -0400

Webmasters and web designers should create websites with search engine optimization in mind. The reasoning behind this is that many people who are doing their research online frequently encounter the things that they are looking for due to the search engine optimization efforts made by the company to get the best ranking in the search engines. What is really search engine optimization? SEO is actually search engine optimization. It is the process which increases the audience and visitors of a certain website by optimizing the website to rank well on the SERPs (search engine results pages). It definitely helps Internet users to find the appropriate websites they are looking for. SEO guarantees the accessibility of Web pages on the search engines. It is an important service that is rendered to certain professional service websites. Though it is important in the growth of a business’ online success, many websites fail to have a good ranking on SERPs because of poor search engine optimization practices. The two types of search engines are the human-powered directories and the crawler-based search engines. The two are different in terms of gathering what is considered for listing. The human-powered directories based their listings on human editors. **End Summary** Topics: marketing]]> online marketing]]> business marketing]]> web design]]> seo]]> sem]]> search engine marketing]]> search engine optimization]]> web development]]>]]> About the Author: ]]> About the Author: Jeff Beale is a SEO Consultant with Jazar Dezign , a Search Engine Optimization Agency that provides e-Marketing solutions . View Jeff Bealeâs blog at http://www.searchenginenewswatch.comâ >.

Several Ways to Put Your Web Site Online

Thu, 08 Mar 2007 00:00:00 -0500

Several Ways to Put Your Web Site Online And The One Guaranteed Method to Execute It at No Cost Ever since businesses realized that the Internet is the ultimate resource to reach more people in less time for less budget than most other marketing mediums, business owners have been asking how can they get their business online and thus in the global marketplace. This question was posed with many solutions in mind to include my son took a web class in school, he can do it. Well let's look at the 7 different ways to put your business online and the ups and downs of each. Do It Yourself: The first way would be the obvious, to do it yourself. If you have technical knowledge and time on your hands then this is a great way to put up a site that suite your business. Pros: ¢ Save money by not paying someone else to do it for you ¢ Maintain full control of your site ¢ Sense of pride in what you have accomplished Cons: ¢ Many business owners lack the technical knowledge to effectively develop all the necessary components of their site. **End Summary** Topics: marketing]]> internet marketing]]> seo]]> online marketing]]> business marketing]]> business]]> web design]]> web development]]>]]> About the Author: ]]> About the Author: Jeffery Beale, Jazar Dezign Marketing Solutions for Business jefferybeale@jazardezign.com http://www.jazardezign.com Jeff Beale is a marketing specialist that has worked with planning and implementing marketing strategies for several businesses ranging from independently owner organizations to government and corporate entities.

Seven Ways to Put Your Webpage Online

Wed, 07 Mar 2007 00:00:00 -0500

Seven Ways to Put Your Webpage Online And The One Guaranteed Method to Execute It at No Cost Ever since businesses realized that the Internet is the ultimate tool to reach more people in less time for less budget than most other marketing mediums, business owners have been asking how can they get their business online and thus in the global marketplace. This question was posed with many solutions in mind to include my son took a web class in school, he can do it. Well let's look at the 7 different methods to put your business online and the advantages and disadvantages of each. Do It Yourself: The first way would be the obvious, to do it yourself. If you have technical knowledge and time on your hands then this is a great way to put up a site that suite your business. Advantages: ¢ Save money by not paying someone else to do it for you ¢ Maintain full control of your site ¢ Sense of pride in what you have accomplished Cons: ¢ Many business owners lack the technical knowledge to effectively develop all the necessary components of their site. **End Summary** Topics: marketing]]> internet marketing]]> seo]]> online marketing]]> business marketing]]> business]]> web design]]> web development]]>]]> About the Author: ]]> About the Author: Jeffery Beale, Jazar Dezign Marketing Solutions for Business jefferybeale@jazardezign.com http://www.jazardezign.com Jeff Beale is a marketing specialist that has worked with planning and implementing marketing strategies for several businesses ranging from independently owner organizations to government and corporate entities. He is known for saving thousands in marketing dollars and increasing growth with the utilization of a diverse Internet marketing strategy which integrates functional web designwith focused SEO.