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Susan L Reid's Articles in Business

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Why Aren't Women Making The Big Bucks?
Women open businesses in the U.S. at twice the rate of men. There are some 10.4 million women-owned U.S. businesses. What's not talked about is that those businesses aren't doing all that well. According to The Women Presidents' Organization, 43% of all women-owned businesses have annual revenue of $10,000 or less. Why aren't women-owned businesses more successful? Often the barriers for women are self-imposed.
What's Holding You Back From Your Business Success?
Many business owners are struggling with their success and don't know why. Are you one of them? You've tweaked here, nipped there, and still something's not right. What could it be? Have you checked your thoughts lately? Many factors can contribute to a lack of business success, but the one most often overlooked is what you're thinking about. Here's how to align your inner thoughts with your outer business success.
Five Characteristics Of Great Business Names And Five Popular Trends To Avoid
Deciding on a name is one of the most exciting parts of starting up a business. The problem with choosing your business name is that so much rides on your choice. It's like choosing a name for your baby. Selecting a great business name takes time and thought. Getting it wrong could spell disaster. Getting it right can save you thousands. The key is making your business name memorable. Your name should reflect your market niche and identity.
The Secret To Building Your Business From The Inside Out
Have you ever wondered about the secret for building business success? Mission statements, business plans, and a product or service are important, as are funding, a support system and business sense. Still, you may not have the key, which is to build your business from the inside out. From a place inside that you intuitively understand. From your Inner Samurai comes the knowing that gives you the strength you will need to build your business.
Five Nagging Start-up Questions Facing Small Business Owners
Starting a business from scratch is intensely creative, exciting, & adventurous. As a small business start-up coach & consultant, I"��ve noticed my clients tend to struggle with similar issues. Here are 5 nagging questions they most often deal with: 1. Is my idea good enough? 2. How do I obtain the money to start up? 3. Can I run a successful business & still have a life? 4. Do I have the necessary education & experience? 5. What if I fail?
The Importance Of Creating The Right Environment For Your Business Success
What is the right environment for your business success? Do you like to work in a relaxed, calm environment, or a more interactive, exciting setting? There are probably environments you can put up with, but have you ever thought about what environment is optimal for success? Most of us haven't. Instead, we've learned to adapt to less-than-favorable conditions, blaming sagging energy, body aches, and decreased productivity on other factors.
Now Is A Great Time To Be A Woman Small Business Owner
In the last 20 years, where women work, how women work, and what kinds of jobs women are seeking have changed. As more and more corporations have re-organized and downsized, as more children of Baby Boomer mothers are leaving home, and as more traditionally employed women are waking up to the fact that they want more out of life than just simply getting a paycheck, the world of small business ownership is exploding.
Top Five Tips Small Business Owners Can Learn From J. K. Rowling
J.K. Rowling's rise to fame and fortune is inspiring. Though her fortune is estimated at $1 billion, and she is ranked as the 136th richest person, in 1990, things were very different. She was unpublished. She didn't have much money. She was working as a researcher and bi-lingual secretary, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.
Embracing Your Multiple Streams Of Passion
Multiple-streams-of-passion people love to do it all. They like choice. They like the flexibility and freedom of going from one thing to the next. The only problem is most multiple-streams-of-passion people don't make any money this way. They flounder in careers and languish in their professional lives. That's because they haven't learned how to work with their passion. Are you a multiple streams of passion person? Find out now!
How To Be Ridiculously Rich And Spiritual, Too: A Nod To Today's Epreneur
Today's ePreneur apologizes neither for being financially prosperous nor for including the spiritual dimension in their business. The e�"' in ePreneur stands for enlightened.�"' Well, I'm not so sure about the enlightened part! Perhaps it's better to say that the e encompass all entrepreneurs who desire to build their businesses upon the foundational mix of solid business acumen and inner spiritual wisdom.
Is Is Resistance Or Is It Fear: What's The Difference?
How many times has this happened to you? You're all revved up and ready to go, jazzed about implementing a great idea you've been thinking about, only to find yourself dragging your heels for some unknown reason. This article sheds light on what's really going on with resistance and shows you how to release resistance and move in the direction of what you want.
Freelancer, Consultant, Or Entrepreneur: What's The Difference?
All too often we bandy around the words freelancer, consultant, and entrepreneur as if they are interchangeable, although they are not. Sometimes our clients are confused. Often we are, too. When we aren't clear about how we offer our products and services, it makes it difficult for potential clients to know whether or not to hire us. This article describes the differences between freelancer, consultant, and entrepreneur.
Me & You & A Dog Named Boo: Small Business Communication 101
In today's small business world, communication is paramount to success. Too much depends on how small business owners are perceived by their clients and customers, not to take it seriously. This article defines the three main communication styles in business, a modified active listening dialogue, and seven tips for communication success.
Courage: The Anti-drug For Small Business Start Ups
Starting up and launching a successful small business takes courage. Not the kind of courage that flies in the face of fear, rather the kind of courage that looks past fear, to something greater. Using Ambrose Redmoon's quote "Courage is not the absence of fear, but rather the judgment that something else is more important than one's fear," this article explores courage, and what it means to be courageous.
This Is Not Your Parent's Workplace: The Case For Becoming A Small Business Owner
Workplaces, and how we view them, have changed dramatically since the beginning of the 20th century. Particularly in the last 30 years, the complexity of business has grown enormously, making traditional jobs nearly obsolete. Old assumptions about how to work and how to advance are out of date. The old-school work ethic of doing whatever it takes" to get the job done is a present-day formula for disaster and burnout.
How To Move Past The Fears Of Starting Up Your Business
What's holding you back from staring up your small business? Is it lack of venture capital, fear of failure, or the uncertainty of it all? Maybe this is your first time starting up a business and the lack of knowledge is paralyzing your forward movement. Whatever the reason, you can bet that there is a fear-based belief running in the background that needs to be addressed. This article speaks to the most common fears.
The Tortoise And The Hare Model For Successful Small Business Start Ups
Getting out to an early start may seem like the thing to do, yet, the moral of The Tortoise and the Hare is that slow and steady wins the race. Though by taking the best from both the tortoise and the hare ensures that slow and steady will win the race, while high-octane speed and adaptability will set the pace.
The Five Stages Of Change For Small Business Owners
If you are contemplating the changes that will occur by becoming a small business owner, it will be helpful for you to have a bird's eye view of where you are along the continuum. If you are a small business coach working with clients who are in the process of starting up their own businesses, it will be good for you to have a way to determine which stage of change they are in so you can plan an effective start up coaching strategy.
Do You Have What It Takes To Become A Preneur?
Becoming an entrepreneur and small business owner is not for everyone. For many people, the very thought of not having a steady paycheck is enough to put them off. For others it's the cost of starting a small business, paying for health insurance, social security, and benefits that do them in. Still, for the fortunate few who feel the call of the preneur, this is about as exciting a time as it gets to start up and launch your new business!
How To Set Goals That Stick
A goal is fierce! To be an accomplished goal setter, you must become a fearsome time manager by setting priorities, completing tasks on time, and eliminating distractions. If you want your goals to stick this year you will need to understand that those who manage their time, manage their world.