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S. Housley's Articles in Internet-Marketing

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Why You Should Use Web Templates Web templates expedite the process of setting up a new website. The idea behind a web template is that it will save time with the creative design and layout process. Innovative Ways to Market Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity. Here are some innovative ways to market. Take Website Usability to the Next Level Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content... The Traits Of A Perfect Link Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links... How Do You Overcome Google's Filters Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google's organic search results until they are deemed trustworthy. Blog Posts That Get Attention Writing blog posts is not just about spewing forth content. The best blogs are well thought out, and contain provocative and interesting unique content. Follow the above steps to produce a relevant blog worth reading. Tips for Choosing a Domain Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand... Value Ad - Made for AdSense Websites There is nothing wrong with profiting from a website -- commercialization on the web is big business. But there needs to be value that distinguishes a website from its competitors. Content should be designed for website visitors, not for advertisements or search engines. Ultimately, the long-term profitability of a the website will rely on the value of the content contained in the website. If the content lacks value, the website will likely be profitable for only a short amount of time. Avoid Duplicate Content Penalties Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as "duplicate content penalty". Performing Better Searches Perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to avoid wading through a myriad of irrelevant search results. These tips will work on most search engines. How is Your Business Different? Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives. Tips For a Great Real Estate Video Podcast The use of technology can define success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them to sell property, are still prospering. What is the Purpose of Your Website? A website must have a purpose in order for it to be effective. When designing a website, it is important that webmasters ask some general questions before they begin the design process... Web Log Analysis Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs? Avoid These Common Web Mistakes Webmasters need to avoid making these common web design mistakes. Website visitors who have a pleasant experience on a website are more likely to trust the website, and as such they are more likely to purchase products from that website. Use the following guide to avoid some of the more common web design mistakes... ROMM - Basics of Search Engine Optimization The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of the ROMM concept... Web Design Q & A How much do you know about web design? Take this web design quiz to find out how much you know about web design... RSS Feed Etiquette The arguments continue to rage over the ambiguities in the RSS specifications. But the fact is: RSS is here to stay, and the current defined RSS 2.0 specification is likely going to be as good as it is going to get. Attempts have been made to create "best practice" documents and specification clarifications. We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. Internet Marketing Resolutions for 2008 Like any Internet marketer, I have a long laundry list of things that I intend to get to... invariably each year the list grows longer, and rarely do I make any significant headway on new projects, ideas, or marketing techniques. I resolve for that to change in 2008! I have compiled a list of Internet Marketing resolutions for the coming year. If your list is already too long, consider saving time and using the list below. HTML Web Templates Website templates can ease the burden of designing and creating websites by providing webmasters with a ready-made web layout, structure, basic graphics, and color scheme. There are a number of websites that provide ready-made HTML templates... What is Hot and What is Not in Technology for 2008 After looking into my crystal ball, I have made a cluster of predictions about what will be hot, and what will be not so hot in technology for 2008... 2007 Reflections, 2008 Predictions The lens through which viewers receive their news has changed. The images of struggle are no longer frozen in time; technology has helped preserve and personalize these conflicts by producing moving tributes to the conflicts of humankind. Reputation Management None of us enjoy having our name, our company, or our product smeared and sullied online. Online libel is difficult, if not impossible, to prosecute. Learn to use the tools within your grasp to manage your reputation and minimize the impact of any defamatory comments. Create Professional RSS Feeds More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. Free Web Marketing - Webmaster Tips Not all web marketing needs to cost money. Aside from website submissions, there are a number of things that web marketers can do that are free, though they may be rather time-consuming. Other marketing tactics are relatively inexpensive, and are often well worth the investment. Color Theory Basics for Designers Color is an important form of nonverbal communication. From the clothes we wear to the food we eat, color influences our choices. Our perception of the world is affected by color. Likewise, the way the world perceives us is also affected by color. In fact, color, many times, is the most significant feature of an item. Designers, therefore, cannot afford to treat color lightly. Social Bookmarking Quiz Take this Social Bookmarking Quiz and determine how much you know about the collective voice! Technology & Politics Politics was once the game of PoliSci grads and NPR junkies. On the internet, power is in the hands of real Americans. Rather than creating the perfect ten second sound bite, candidates must now have a real conversation. As candidates are forced back to earth and voters gain a stake in the process, America may become the voice of the unschooled as well as the educated, the poor as well as the rich, men and women of all ages and races. After all, isn’t that what democracy is supposed to be? What Makes a Good Logo? A logo is a design, image or symbol that represents a business or organization. Logos were initially used to distinguish and differentiate products, the logos assisted purchasers in finding the product they prefer or have come to trust (or not trust). When product selections were limited and items were marked with a logo which a consumer was familiar they would naturally assume a certain level of quality or value, even if they had not previously used that specific product from that vendor. Listen to Your Customers Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor. Customer complaints can, and should be treated as opportunities. Steps to Positive Press Exposure Press exposure can significantly impact a small businesses' success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as a means to locate content. Copyrights & Trademarks Copyright is a type of intellectual property. A copyright is a set of exclusive rights granted by the government for a limited time to protect the particular form, way or manner in which an idea or information is expressed. Copyright is the legal protection given to artists or producers of creative work which protects them against unauthorized copying of their work. Just How Unique Is Your Business? All business owners like to believe that their business is in some way unique or unlike any other business. At its core though, how different are small businesses really? Nearly all small businesses struggle with relatively similar issues. Most owners wear multiple hats and have had to become jack of all trades in order to succeed and survive in the business world. While it is important to recognize the differences between various small businesses it is equally important to recognize the similar Podcasting Just Might Be the Tool to Revolutionize Education Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigious colleges from Bentley to Purdue have flocked to this medium. How to Locate Stock Photos for Websites Professional photographs in a website give the website a professional look. Many webmasters do not realize that photographs are copy written and in many cases illegal to use a photograph or image that you find on the web without properly licensing it. Most webmasters do not have time to go out and photograph all of the subjects they wish to include in a website. Webmasters are best off using royalty free photographs. Here's some help finding them... Building An Image With A Logo Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. Why Niche RSS Feeds Matter Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious. What RSS is Not RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity and volume even "approved" messages have been unable to get through. How to Get Ideas for RSS Feeds and Blog Posts The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content. Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. What is Hot & What is Not in Technology Details of what is hot and what is not in technology for the up and coming year. What are your thoughts on these predictions? Webmaster & Small Business Resolutions Each and every year people around the world mark the first day of the New Year with resolutions. They resolve to do a wide variety of things, and while few resolutions are actually kept, the tradition is a hallmark of the holiday each year. Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Here are a few suggested resolutions for webmasters and small business owners: 2006 Reflections and 2007 Predictions For the most part in 2006, the world escaped Natures wrath, but people were far less kind to their neighbors. Again technology has brought the tragedies of war and the personal stories of families from the farthest corners of the earth, to the door steps of the west. Citizen journalism and Internet propagation has added a complex layer to the stories. The growth of YouTube, Blogs, Podcasting and RSS have personalized the media and given listeners and watchers a personal connection to the reports Unique Selling Proposition Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace. Creative Rich Content Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry. A Look at Slogans Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more. When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides. My Google Wish List There are a number of "wishes" that I have for Google's future. While I would like number one ranking for all of my important keywords and phrases, but I would be willing to settle for Google acknowledging at least a few of my wishes that will benefit the search community as a whole. Webmaster Tips According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control. Spy on Your Competitors - 10 Tips To Monitoring The Competition The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods. What are Content Rich Web Sites? If you are like many of those who started out with intentions of making millions online and are struggling to capture the attentions of the large search engines, you are in good company. Times have changed, and due to the low cost of entry, the online world is becoming very competitive for businesses starting out. Internet Marketing Quiz, Test Your Knowledge A quiz, to test your knowledge of marketing on the Internet. Why Pay for Advertising That Does Not Yield Sales or Increase Your Conversions Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. Compelling Articles Make Great Web Copy Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content. Step by Step Convert RSS Feeds to Dynamic HTML Web Pages A number of flexible solutions exists for webmasters to create, filter, and display content contained in an RSS feed. Using these simple solutions, webmasters can dynamically maintain webpages with unique content. The Question of Online Credibility The vast majority of research conducted today uses the Internet as a primary source. It is critical that the data being collected online is an accurate reflection of facts and is not merely conjecture, opinion, or old information. Everything You Need To Know About Linking Websites that are able to amass a large number of links from related websites that contain relevant content, tend to have an advantage when attempting to rank well in the large search engines. The tricky part is understanding how to build a large quantity of quality links. With the growth of the web and increased competition, search engines are weighing link relevance, and link authority as part of their ranking algorithm. Tips for Promoting RSS Feeds There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed? Selecting an RSS Reader or News Aggregator The contents of an RSS feed can be read any number of ways. A variety of tools, both fee based and free, to read RSS feeds are available on the Internet. When determining what RSS feed reader to download, thought should be given to security. What is Fair Use? Determining protection can be complex. Fair use is often disputed, and it is difficult for legal scholars to understand, and even more difficult for publishers to decipher. When attempting to determine copyright protection, it is important to remember that the US copyright law does not require a notice to appear in order for creative works to be protected. Is Google Really Big Brother? Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services. Critical Aspects Of A Good Press Release Distributing a press release to editors and news organizations is only half the battle. Writing a press release that will be published by the media is equally important. Press releases are public relations opportunities. A well written press release, can generate exposure in publications that could be worth thousands in advertising dollars, for a fraction of the cost. Interesting RSS Feeds More Than Just News The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience. Ideas for Positive PR and How It Makes a Difference While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. With that in mind, consider distributing press releases for a wide variety of topics. Understanding Social Bookmarking and Delicious Delicious is a social book marking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular. AdSense Tips AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. The Pros and Cons of Web Applications There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent desktop software from becoming obsolete. Top 10 Tips for Creating Unique Online Content A website is more than just merging photos and graphics. A sticky site is a place people will visit again and again. By creating an atmosphere people like to revisit, will increase their exposure to your product or service. Great Online Resources for Webmasters As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters.

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