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S. Housley's Articles in Internet-Marketing

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Business Mistakes to Avoid Launching a business is an exciting and rewarding experience. Just be careful to avoid the above pitfalls on your way to success. Deal of the Day Websites With the economy in a questionable state, everyone is looking for a good deal. Savvy business owners have jumped at the opportunity to carve out a niche for themselves in the struggling economy. Coupon & Deal-Of-The-Day websites have become extremely popular. Everyone is getting into the action, from large conglomerate websites to small specialty shops, and many now have some sort of Deal-Of-The-Day special where an item is offered at a significant discount for a specified and limited time. Why You Should Use Web Templates Web templates expedite the process of setting up a new website. The idea behind a web template is that it will save time with the creative design and layout process. Innovative Ways to Market Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity. Here are some innovative ways to market. Take Website Usability to the Next Level Website usability is more than just a good navigational structure. A large number of people have visual or hearing disabilities, so you should design your website in ways that allow those with either minor or significant impairments to view and navigate your web content. The following tips will help expand your website's usability so that all users, regardless of their sensory perception and abilities, are able to take advantage of your web content... Reaping the Podcast Rewards Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure. The Traits Of A Perfect Link Webmasters are given the advice that they must attract links, but the key is not just to attract links... they need to attract good links. But what is the perfect link? The search for the perfect link need not be a quest in vain. Consider the following when attempting to attract links... How Do You Overcome Google's Filters Google tends to not rank new domains. In an effort to deter spammers from generating new websites, Google has implemented filters for new websites, which means that it can be a challenge for a new website to rank in Google's organic search results until they are deemed trustworthy. Blog Posts That Get Attention Writing blog posts is not just about spewing forth content. The best blogs are well thought out, and contain provocative and interesting unique content. Follow the above steps to produce a relevant blog worth reading. Tips for Choosing a Domain Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will represent your online brand... Value Ad - Made for AdSense Websites There is nothing wrong with profiting from a website -- commercialization on the web is big business. But there needs to be value that distinguishes a website from its competitors. Content should be designed for website visitors, not for advertisements or search engines. Ultimately, the long-term profitability of a the website will rely on the value of the content contained in the website. If the content lacks value, the website will likely be profitable for only a short amount of time. Avoid Duplicate Content Penalties Large search engines attempt to filter their search results by removing any results that duplicate the content of other search results. Such filtering is referred to as "duplicate content penalty". Performing Better Searches Perfecting search engine results can save web surfers lots of time and energy. Understanding the nuances of searching allows researchers to avoid wading through a myriad of irrelevant search results. These tips will work on most search engines. How is Your Business Different? Creating a marketing and business plan for a small business can at times seem like an overwhelming task for a new business owner. Yet, it need not be. A business plan is simply a formal statement that contains a set of business goals; and a marketing plan outlines the necessary actions which the business needs to take in order to achieve its marketing objectives. 10 Podcast Tips That Lead To A Great Sound A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast. Tips For a Great Real Estate Video Podcast The use of technology can define success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them to sell property, are still prospering. What is the Purpose of Your Website? A website must have a purpose in order for it to be effective. When designing a website, it is important that webmasters ask some general questions before they begin the design process... Web Log Analysis Everyone who understands Internet Marketing will tell you to analyze your web logs... but what does that really mean? What particular things should you pay attention to when analyzing your web logs? Avoid These Common Web Mistakes Webmasters need to avoid making these common web design mistakes. Website visitors who have a pleasant experience on a website are more likely to trust the website, and as such they are more likely to purchase products from that website. Use the following guide to avoid some of the more common web design mistakes... ROMM - Basics of Search Engine Optimization The formula for webmasters looking for success with the search engines is ROMM (Research, Optimize, Monitor, and Maintain). Here are some helpful tips and details about each portion of the ROMM concept... Web Design Q & A How much do you know about web design? Take this web design quiz to find out how much you know about web design... RSS Feed Etiquette The arguments continue to rage over the ambiguities in the RSS specifications. But the fact is: RSS is here to stay, and the current defined RSS 2.0 specification is likely going to be as good as it is going to get. Attempts have been made to create "best practice" documents and specification clarifications. We felt it would be helpful to provide general guidelines for those constructing an RSS 2.0 feed. Internet Marketing Resolutions for 2008 Like any Internet marketer, I have a long laundry list of things that I intend to get to... invariably each year the list grows longer, and rarely do I make any significant headway on new projects, ideas, or marketing techniques. I resolve for that to change in 2008! I have compiled a list of Internet Marketing resolutions for the coming year. If your list is already too long, consider saving time and using the list below. HTML Web Templates Website templates can ease the burden of designing and creating websites by providing webmasters with a ready-made web layout, structure, basic graphics, and color scheme. There are a number of websites that provide ready-made HTML templates... What is Hot and What is Not in Technology for 2008 After looking into my crystal ball, I have made a cluster of predictions about what will be hot, and what will be not so hot in technology for 2008...
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