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David Skul's Articles in Internet-Marketing

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Web 2.0 Advertising Advantages Word-of-mouth advertising is the defining element of Web 2.0 advertising. It’s all about making new connections and expanding your internet presence via social networking. 5 Reasons Why Social Marketing is a Must In a Web 2.0 world, social marketing leverages your business with audio, video, and text. As an example, blogging may very well turn out to be one of the most ingenuous marketing strategies for anyone who has an online business and is willing to commit to its process. Great Content – the Key to Social Bookmarking Success If you visit an article submission site, you'll find out right away that most of the content is shallow. The content is designed to "tease" readers into clicking a link in the author's resource box. While it's a good way to get traffic, this process, writing and submitting articles, is more about quantity than quality. In effect, it places little value on the content itself. Strategies for Turning Social Networking Contacts into Customers Social networking sites are a great way for small and mid-sized businesses to build a customer base. There are several different types of social networking sites that are designed for different purposes, which one you choose depends on the product or service you are trying to market as well as what your ultimate goal is. How Blogging gives Small Businesses the Competitive Edge Blogging produced a revolution in the business of online marketing. While blogging is a great Web 2.0 marketing tool for any business, it has become, especially for new, shoestring budget start-ups, a vital means to getting website traffic. What can Social Networking Can do for You Online social networking offers internet users a means of connecting and sharing information with other individuals and groups who share common interests and goals. Social Media - If You Build It, Will they Come Social networking, widgets, video sharing, and user generated content are incredibly effective in expanding audience engagement. However, social media marketing must be engaged fully to experience full results. Creating and deploying social media without a concerted commitment to making the community thrive is an exercise in futility. Social Network Marketing – Legal Pitfalls The use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal issues will emerge. In this article, I look at a few potential legal pitfalls and how to avoid them. Social Network Marketing - The Wave of the Future An estimated $900 million will be spent on social media advertising in the United States this year, and that figure is estimated to hit $2.5 billion by 2011. This is for advertising only. Millions more are being invested in other social media marketing techniques as websites like FaceBook and MySpace offer increasing opportunities for businesses to reach potential customers. The Do's and Don'ts of Blogging Setting up and maintaining a web site is now standard practice for small to mid-sized businesses looking to establish their online presence and increase sales. 5 Tips to help you Succeed at Web 2.0 Marketing While Web 2.0 marketing does not involve any complex technology, it does involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization's staff. What can Web 2.0 Marketing do for You The advent of Web 2.0 has transformed the online marketing landscape dramatically. Small and medium-sized businesses can now compete on a level playing field with industry giants like Unilever or websites such as MySpace. Marketing Techniques for your Social Networking Website Web 2.0 has its own unique look and feel, indeed it's become a culture unto itself. If you plan to setup your own social networking site, learn from the successes and failure of previous entries. This article examines the characteristics of a successful Web 2.0 website. Use Social Networking for Market Research Traditionally, marketers used demographics (compiled by market research firms) as one of the main tools to identify and target potential customers. Factors such as a person's age, sex, and where they live remain important to getting your message across to the right people. However, social networking provides a new opportunity to assess markets in near real-time. 3 Principles of Social Network Design Social software designers are learning that designing for group behavior and interaction is more complex than designing for individual users. Especially in social network design, the unpredictability in user response and group activities can pose design difficulties. In order for a social network design to be successful, there are several basic principles that should be followed. Web 2.0 Marketing Terms Explained If you want to master Web 2.0 marketing, you'll have to get comfortable with lingo. And I can assure you, there's a lot of lingo. Collaborative Internet Opens up New Marketing Possibilities In recent years, the internet has evolved from something that users simply read, to a collaborative environment where users can actively shape web content and drive trends.

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