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Dave Starner's Articles in Affiliate-Revenue

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  • Affiliates Must Pre-Sell–-Don’t Make the Mistake That Will Most Hurt Your Business
    Creating an affiliate Web site that is one big sales letter is not going to lead to huge sales. Why? Because visitors will resist your sales pitch no matter how enticing your Web site, and they will not likely click through to the merchant's site. Even if they do click through, they will be faced with another sales pitch, possibly with some of the same wording. By selling instead of pre-selling you are actually hurting your chance to make a profit.
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