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The Top 3 Reasons Crm Initiatives (still) Fail"€"and How To Avoid Them By: CDC Pivotal CRM | Mar 15th 2012 - Customer relationship management continues to be a vital strategy for achieving higher profitability, improved productivity, lower costs, stronger customer retention, and greater insight into customer and prospect behavior"€"whatever the economic environÂment. But while CRM success rates have risen dramatically over the years, many companies still struggle to achieve the return on investment they anticipated. This white paper looks at the top three reasons that CRM initiatives fail to achieve t ... Tags:Pivotal CRM, CRM, customer relationship management
