Cross-selling: A Valuable Marketing Tool By: Honey Shelton | Jul 17th 2011 - The banking industry needs to keep in touch with today's market to ensure customer satisfaction. Cross-selling is the key to ensuring the customer is tapping into what they need to maximize their banking experience. This article will provide ideas on how to cross-sell to maintain and help grow your customer base. Tags:banking, tellers, cross-selling, upselling, marketing, online banking, bank marketing, marketing for banks, marketing strategies
What Makes A Successful Leaflet Distribution Campaign? By: Joel Kaufman | Dec 22nd 2008 - Every day, I assist a wide range of business owners, marketing managers and advertising planners to devise successful leaflet distribution campaigns. Over the past ten years, I have helped to develop, project manage and deliver literally thousands of leafleting campaigns. This article is a whistle stop tour of the key factors you should consider before you finalise your leaflet distribution activity. Tags:Field Marketing, Leaflet Distribution, Promotion Staff
Are Your Sales On The Up? By: Homer Farey | Jun 30th 2006 - Are your sales up to scratch? Can you do better. Are your adverts working. Is it the headline or the content that needs revising? Tags:Sales, Advertising, Headlines, Content, Adverts,
