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Are You Experimenting At Your Customer's Expense? By: Curtis Bingham | Jan 2nd 2012 - How can those of us in the customer care industry continue to aggressively blaze an innovative path while minimizing negative consequences from the experimentation necessary to creating and adapting new models of loyalty and customer centricity? This article offers strategies that chief customer officers (CCOs) use to drive profitable customer behavior for their companies without experimenting at the expense of their customers. Tags:experimentation, chief customer officer, customer centricity model