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Ppc Management - Then And Now By: Kirt Christensen | Aug 21st 2007 - There was a time when you could get top position on high-volume, nonspecific keywords like "China" or "business" or "running" or "headache" for as little as $0.05 a click. If you did a Google search on one of these terms, only one or two results would show up, telling you that clicks were available for ultra cheap. Tags:ppc management, pay-per-click management, managing ppc, managing pay-per-click, keywords, keyword tools, internet traffic
Search Engine Optimization And Search Marketing For Start Ups By: Dave Davis | Apr 23rd 2007 - Startup Companies often have big dreams and a small budget. Using pay per click (PPC) advertising like Google AdWords, Yahoo! Search Marketing, and MSN adCenter alone to draw traffic may not be financially feasible. A successful startup should opt for a more balanced, frugal approach to getting traffic to their landing pages; one which incorporates generic search result traffic. Using a blend of limited PPC advertising and content optimization can yield the best return on an ... Tags:seo, search marketing, search engine marketing, ppc
