Rethinking Website Content: Content That Entertains By: Jerry Bader | Mar 17th 2007 - In case you've missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a little PHP programming and bingo, you've got a website. And if you wanted to show how cutting edge your company was, maybe you'd add a little dash of Flash animation, or some royalty free music. Well here's a bulletin from the frontlines, tha... Tags:branding, positioning, advertising, marketing, audio, video, website design, content, commercials
