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Making Crm Work By: Richard D S Hill | Mar 9th 2006 - Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales. Using the philosophy of CRM helps "to get and to keep more customers who stay with you longer".
Although a sound customer relationship management strategy has to come first, it can be effectively supported by CRM software.