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An Unconvential Definition Of Engagement And Why It's Important To You By: Tinu AbayomiPaul | Jan 26th 2010 - Some folks are going to tell you not to pay attention to engagement because its impact isn't as measurable as say, the conversion rate of visitors to subscribers. To which I say, there's no measurement of how important taking a shower and brushing my teeth is to how well my face to face meetings go, but that doesn't mean it doesn't matter. Tags:engagement, what is engagement, social media