Yusuf Mehdi
Microsoft Strikes Toolbar Agreement with Sun Microsystems
Microsoft has struck a deal with Sun Microsystems to have the MSN toolbar downloaded with Java Runtime Environment (JRE). The agreement will give Internet Explorer users in the United States the option of downloading the toolbar when they download JRE. The toolbar offers access to Live Search features, the MSN network, Windows Live Hotmail and Windows Live Messenger.
“This agreement with Sun Microsystems is another important milestone in our strategy to secure broad-scale distribution for our search offering, enabling millions more people to experience the benefits of Live Search,” said Yusuf Mehdi, senior vice president of the Online Audience Business at Microsoft. “With the vast array of Java software-based Web applications that are downloaded every month, this deal will expose Live Search to millions more Internet users and drive increased volume for our search advertisers.”
Earlier this year, Microsoft reached a deal with HP to have the toolbar shipped on 2009 PCs.
Related Reading:
Live Search to Be Integrated with Blackberry Browser and Maps
Live Search and Windows Live Toolbar Now Offer Translation
Microsoft Completes aQuantive Acquisition
Microsoft has completed the acquisition of aQuantive, and has created a new Advertiser and Publisher Solutions (APS) Group to fit it in.
According to the release, “This new business group will be responsible for building Microsoft’s monetization engine to serve the advertiser and publisher community.”
The APS team will have responsibility for building and marketing all ad [...]
“Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims
With the purchase of aQuantive and its other advertising assets, Microsoft nolonger needs to buy Yahoo to conquer the online advertising world, Microsoft Chief Advertising Strategist Yusuf Mehdi stated, according to 247WallSt.com.
“The whole thing rings a bit hollow. Numbers from Hitwise show that Microsoft’s US search share dropped from 12.6% in April 06 to 8.5% [...]
![[image]http://kelsocartography.com/blog/](http://www.stumbleupon.com/to/2BKQpi/kelsocartography.com/blog/wp-content/uploads/2009/09/the-world-according-to-ronald-reagan.jpg/t:4b337cddf3540;src:favorites){kind=link}
![[image]http://fc02.deviantart.net/fs44/i](http://www.stumbleupon.com/to/1pq3kF/fc02.deviantart.net/fs44/i/2009/146/c/5/Beautiful_Day_by_Dr4kon.jpg/t:4b337cddf3540;src:favorites){kind=link}
Comments