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Search Headlines & Links: November 28, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

SEO Is Not a One-Time EventToo often, companies “approve” SEO only to treat it as a one-time hit, or a short-term project. [...]

YPA Adds Mobile to Local Search Guide

At The Kelsey Group’s Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles, the Yellow Pages Association launched a mobile section to its Local Search Guide. The Local Search Guide provides information on Internet Yellow Pages, search engines, search tools, vertical directories, and now profiles local mobile tools including voice-based search and [...]