ArticleSnatch Blog

You are browsing the archives of WPP.

Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP. The agreement involves the use of WPP’s recent acquisition, 24/7 Real Media.

The press release (below) suggests Yahoo will give direct access to available inventory to the clients and agencies partnered with WPP.

The real question is if the inventory will be strategically grouped remanent traffic or direct access to all traffic in some type of bidding mechanism.

Beyond that it also seems Yahoo is trying to develop a hands off method for monetizing their traffic. First working on the change over to Google’s paid search and now this partnership with WPP to sell their other media…..

The other view - which may be more accurate now before everyone just starts using the third party vendors - is that Yahoo is trying to maximize all possible ways to sell their traffic in all its forms.

Let’s see how this impacts stock prices tomorrow.

Read the press release after the jump:

Click to read the rest of this post…

Google’s Tim Armstrong, president North American advertising and commerce, and Penry Price, vice-president of North American sales, with Digitas Chairman and CEO David Kenny will lead the global Google-Publicis partnership.
Abby Klaasen broke the news late last night in Advertising Age. The news tops off a terrific week for Digitas, which won the P&G Crest [...]

Google’s Tim Armstrong, president North American advertising and commerce, and Penry Price, vice-president of North American sales, with Digitas Chairman and CEO David Kenny will lead the global Google-Publicis partnership.

Abby Klaasen broke the news late last night in Advertising Age. The news tops off a terrific week for Digitas, which won the P&G Crest digital account. Crest is P&G’s second biggest spending brand online. Should be interesting to see what products Google engineers can build to help digital agencies scale their business.

At the World Economic Forum in Davos, the Google Publicis partnership elicited a scathing exchange between WPP CEO Sir Martin Sorrell and Publicis CEO Maurice Levy. (Google CEO Eric Schmidt was, in effect, switzerland.)

Nikki Sandison of Brand Republic reported the barbs traded by Sorrell and Levy this weekend. Sir Martin Sorrell told Reuters:

“Next time I meet with Eric Schmidt, I think we’ll send out a press release. This morning I met with Maurice Levy, does this mean we’re putting together a joint venture?

“What Publicis is doing represents a little bit of a concern that they didn’t get the technology right. I think Maurice is acknowledging a bit of an Achilles heel when it comes to technology.”

No comment from CEO-engineer Eric Schmidt, but technologist/engineer CEO Maurice Levy didn’t take the slight lightly, telling Reuters:

“I’m sorry Martin said that — it’s really cheap, but it’s probably the result of his lack of understanding of technology.

“He’s a financier, I’m an engineer, and you can see the difference. I’m pleased with what we have done, and I’m sorry that my dear friend has not understood it.”

With “dear friends” like that, who needs frenemies?

The world’s largest media buyer, WPP is projecting that 2008 will be a big year for online advertising around the globe, especially in Europe.
A new forecast from WPP’s GroupM predicts that spending on Internet advertising will surpass TV advertising in Sweden this year.
Internet ad spending in the UK and Denmark are also expected to equal [...]