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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Google Defends Security Policy
  Douglas Merrill, Google’s VP Engineering, published an impassioned defense of Google’s security policy.
• Cable Firms Collaborate to Compete with Google
  Executives from the six major cable companies have been gathering at monthly meetings in an attempt to offer national advertisers innovative methods of reaching their customers.
• BoomTown Calls Out TechCrunch: No Google-Digg Buyout
  It seems that Digg’s canoodling with bankers Allen & Co. is more along the lines of delegating the task of handling incoming interest rather than putting a “For Sale” sign up at its San Francisco offices.
• The New Multitaskers: Kids Split Attention Between TV, Internet
  A new study on social networking by Grunwald Associates reveals that kids are no longer glued to the television. Now, while the tube is on, many kids are also splitting their attention between the TV and the Internet.
• Introduction to Search Engine Marketing at SES New York 2008
  It’s hard to provide “a clear and concise overview of the key concepts involved in Search Engine Marketing” when half of them have changed significantly since last year.
• Panama or AdCenter? Microsoft Has Already Decided
  If its proposed acquisition of Yahoo goes through, don’t expect Microsoft to rush to integrate Yahoo’s technology into its platform.
• CAPTCHA Systems are Under Attack
  Should spammers ever succeed in breaking through CAPTCHA, a lot of social media web sites and blogs are going to have a big, big problem. Now, Virtual Blight reports that this is on the verge of happening.
• Best Web Site Traffic: PPC vs. SEO (Search Engine-Optimized) Sites
  How does your PPC traffic compare to natural search traffic and direct navigation? A study by Engine Ready finds that that type-in traffic is the highest converting and “most valuable” traffic.
• SEW Experts: Every Picture Tells a Story: Non-text Contextual Ads
  Like contextual text ads, image ads must distract the user and sell a product quickly.
• Jason Calacanis TechCrunched in Techmeme: Deathmatch at SES New York
  Duncan Riley of TechCrunch fame bodyslammed Jason after his Calacanis.com post on how to run a startup.

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How does your PPC traffic compare to natural search traffic and direct navigation?

New York Times reporter Alex Mindlin reveals The Best Kind of Traffic for Web Sites.

Mindlin highlights a study by Engine Ready, a San Diego-based search marketing software firm, that analyzed 18.7 million visits over two years to 500 or so Engine Ready client Web sites.

The New York Times article reports that type-in traffic was the highest converting and “most valuable” traffic. Paid search (PPC) listings outperformed organic search (naturally). Paid search ads prequalify traffic with brand and direct response ad copy.

Visitors who clicked on paid search (PPC) ads were 17 percent more likely to buy. Plus, paid search (PPC) average order value was about 18 percent higher.

Type-in traffic and bookmarked traffic performed best with a 3.3 percent conversion rate.

That’s not news to our readers or search marketing industry analysts. But if you want to learn how your PPC ads can perform better than others, Jason Miller, CTO, Engine Ready Software, will be featured on a Search Engine Strategies panel on Monday morning March 17.http://www.searchenginestrategies.com/newyork/agenda.html

Chris Boggs, Search Engine Watch Expert and Manager, Search Engine Optimization, eMergent, will moderate the panel and I’m sure he’ll have some great questions about the Engine Ready study as well.

Boy this is frightening. Yesterday Google Blogoscoped reported about the Google Custom Search blog being hacked. After this was discovered, Google sent an update to Philipp Lenssen (who runs Google Blogoscoped) that said the following:
Whoops! We accidentally classified ourselves as spam, and our ever-perceptive Blogger settings caught us. The Custom Search Blog has [...]

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