Archive for web sales

You are browsing the archives of web sales.

Hearst-Argyle Becomes AdWords Reseller

Hearst-Argyle Television first became pals with Google in June, when it put dedicated channels on YouTube.  Now it’s expanding the relationship, as Hearst-Argyle becomes the first TV industry entity to (re)sell Google AdWords.
Hearst-Argyle “will use its Web sales force to provide marketers in its 26 local markets access to Google AdWords,” according to a [...]

Online Retailers Thrifty With Marketing Spend

One-third of ecommerce merchants operate on a gross margin of 25 percent or less, according to an Internet Retailer survey conducted by Vovici.

"With a margin of less than 35%, there is very little room for error in terms of operating or discretionary expenses like marketing," said Mary Brett Whitfield, senior vice president of TNS Retail [...]