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When advertising on destination sites, some industries prefer sponsored text links while others are less focused on them. For text links, about 18% of all ad impressions are from Retailers while another 47% come from Web Media advertisers — and that makes sense.
However, straight reporting of text link placements doesn’t tell the whole story [...]

Even though Hollywood executives claim this Internet thing is too new for them to figure out how much they can cut out of it for writers, the scribes pointed out Viacom seems to have an idea.The ongoing strike by the Writer’s Guild of America has brought production of TV shows and movies to a standstill. [...]

Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide for marketers and advertisers.
“Unlike traditional marketing, the impact, reach and accountability of online marketing resulted in strong growth in 2006 for many Web publishers,” commented Jeff Lanctot, editor of the report and senior vice president [...]

Ogilvy North America is partnering with Technorati to offer clients blogs, vlogs, videos, photos, and other online user-generated media. The hope is for their clients to better understand the blogosphere and improve in building their brands.
Ogilvy has previously worked with Cisco, IBM and SAP using blogs. The company will use the Technorati Conversational Marketing System [...]