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Juniper Research has released data about search ad spending in the mobile market. Here’s what you need to know.

• 2008 mobile search adspend will reach $445 million, which is 34% of total mobile adspend.
• Mobile search revenues (including data charges) will reach $4.8bn by 2013.
• Both mobile search adspend and total mobile adspend will be highest in the Far East/China region, followed by Western Europe and North America.

According to Juniper Research’s Principal Analyst, Dr Windsor Holden, “While mobile advertising was historically dominated by campaigns conducted almost exclusively via SMS, the mass adoption of 2.5G and 3G handsets — combined with the development of applications enabling targeted, instant measurement and frequency capping — mean that we now have a situation where consumers can receive personalised advertising across a variety of rich media delivery channels.”

What do you think of this data? Are you exploring the mobile search ad space? Leave a comment!

Related Reading:
Avoid the Pitfalls of Mobile Marketing
One in Five Users Gives Mobile Search and Audio Ads Thumbs Up

While many newspapers struggle to adapt to the web, USA Today is proving that they are one of the ones who get it. Today, the McLean, VA-based newspaper announced a new message-based application that allows users to receive IM updates of stories that interest them.

Initially available on AIM, all users have to do is add “USA TODAY” as a buddy and insert keywords into the dialogue box to receive messages about stories related to those keywords. The message will contain a brief summary with a link to the article. The application was developed by InfiniteAgent, a provider of instant messaging and SMS logging services.

Machine translation from voice to text promises to be the grail of local mobile search. Michael Fitzgerald in The New York Times today highlights voice search and voice recognition software in gadgets that “Listen and Obey.”
For example, with the new Vlingo app (Microsoft TellMe competitor), searchers can speak into their mobile phones send SMS messages [...]

Machine translation from voice to text promises to be the grail of local mobile search. Michael Fitzgerald in The New York Times today highlights voice search and voice recognition software in gadgets that “Listen and Obey.”

For example, with the new Vlingo app (Microsoft TellMe competitor), searchers can speak into their mobile phones send SMS messages to find and download Souljah Boy Tellem songs. Instead of texting a friend to decide on a sushi restaurant, Vlingo Find (integrated with Yahoo Maps) lets you talk it over and pinpoint the restaurant of choice.

Listen and obey? That’s optimistic. Voice recognition still can’t guess users intentions easily. Om Malik discussed Vlingo way back in August 2007, but we’re glad the Times is highlighting innovations in mobile search and local search.

Plus, voice search won’t achieve ubiquity until it’s faster to talk than type.

If SMS is enough for some cellphone owners, the New York Times has news and op-ed content available for their texting pleasure.
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At The Kelsey Group’s Interactive Local Media 2007/Search Engine Strategies Local show today in Los Angeles, the Yellow Pages Association launched a mobile section to its Local Search Guide. The Local Search Guide provides information on Internet Yellow Pages, search engines, search tools, vertical directories, and now profiles local mobile tools including voice-based search and [...]

Have the telecoms and cable companies just abandoned the Net Neutrality fight altogether? It used to be they staged aggressive rhetoric battles, created questionable studies, and pretended to honor Net Neutrality on their own – without legislation. Lately though, they seem to have gone radio silent about the matter and have even abandoned the so-called [...]

Close to three-quarters of Western European mobile subscribers received a short message service (SMS) advertisement in July 2007, according to M: Metrics.

In its survey of mobile users in Western Europe and the U.S., M: Metrics found that U.S. SMS ad response rates increased 12 percent in July, even though SMS ad volume was down. Only [...]

Nokia hopes to improve its mobile business with a definitive agreement to acquire Enpocket, which offers cell phone marketing technology and services to advertisers. Financial details of the purchase were not released.

"Nokia has already announced its intention to be a leading company in consumer Internet services and we believe that mobile advertising will be an [...]

Use of mobile services is popular with young people with 47 percent of 15 to 18 year olds adopting them compared to only 17 percent of 35 to 44 year olds, according to a new report from JupiterResearch, "European Mobile Youth Consumer Survey, 2007: Targeting Digital Natives and Keeping Them Loyal."

The report found that around [...]