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comScore today announced the availability of comScore Video Metrix in four new markets: Canada, France, Germany and the UK. comScore Video Metrix, which was first launched in the US more than two years ago, now provides online video measurement across all five of these countries.

This enables search engine marketers “to better plan advertising to a highly-engaged, but often elusive audience, that typically spends less time with traditional media,” Jack Flanagan, executive vice president of comScore, said in a press release.

Of interest to search engine marketers planning to attend SES Toronto, comScore found that Canada has the heaviest online video viewing activity.

Of the five countries currently reported by comScore Video Metrix, online video had the highest reach in Canada, where 19 million viewers viewed a video online in December, representing 89 percent of the total online population age 15 and older. The UK was next with an 87 percent reach, followed by France with an 84 percent reach and Germany with an 81 percent reach. Penetration was slightly lower in the US, where online video reached 78 percent of the total online population.

Canada’s online video audience also viewed more videos than any of the other reported countries, averaging 112 videos per viewer for the month of December, followed by the UK with 108 videos per viewer, Germany with 92 videos per viewer, and France with 89 videos per viewer. Again, US activity was slightly lower, averaging 77 videos per viewer in December.

Driven largely by video viewership at YouTube, Google Sites led as the most popular online video destination in all reported countries. However, beyond this there were strong performances from key local players, with BBC Sites ranked second in the UK, DailyMotion.com ranked second in France, and Vivendi ranked second in Germany. Microsoft Sites was amongst the top 5 ranked video sites in the US, UK and Canada, but not in France and Germany.

Many search engine marketers have started creating online video on a much larger scale this year.

For example, the Search Engine Strategies Conference and Expo channel on YouTube now has more than 80 video interviews with speakers and exhibitors posted from SES London and SES New York 2008. Combined, they’ve received 10,932 views across all the videos as of this morning.

The most popular video in the SES channel is my interview with Nick Carr, the author of “The Big Switch,” conducted before his keynote presentation at SES London.

The Big Switch by Nick Carr — SES London 2008

And more video interviews are planned for SES Toronto 2008. So, stay tuned. Don’t touch that dial. Film at 11.

It’s Day 4 at SES New York 2008 and the folks from Pan Communications found more than 20 stories about the Search Engine Strategies conference that had been written before 1:45 p.m. when the press room was closed. So, I may be missing some of the additional coverage of the event that appeared later in the day.

Plus, Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch, added a morning keynote to the schedule along with new sessions like “My Search is Better than Your Search.” So, there were plenty of sessions to cover.

Plus, there are so many search engine marketing news sites and SEO blogs that have been covering SES New York that I’m sure I’ve missed some of stories from the event – because its been called “SES New York,” “SES NY,” “SES NYC,” “Search Engine Strategies New York,” “Search Engine Strategies NY,” “Search Engine Strategies NYC,” the “Search Engine Strategies conference,” and the “Search Engine Strategies expo.”

So, while watching the NCAA Mens Final Four in my hotel room, I’ve looked through the news articles and blog posts that I could find from Thursday, March 20, 2008. Here’s the best list that I could assemble of the top ten stories on Day 4 of the event:

1. Yahoo Wants Sites to Play Ball on Semantic Web
Kenneth Corbin of InternetNews.com says, “In his keynote address here at the final day of the Search Engine Strategies conference, Andrew Tomkins, chief scientist of Yahoo’s (NASDAQ: YHOO) search division, described an industry at a tipping point. The search engines are only now beginning to adapt to the explosion of content and the increasing complexity of the tasks people perform on the Internet, he said.”

2. My Mahalo preview at SES New York
Jason Calacanis of Calacanis.com says, “Had a blast at SES New York this week… at the conference we previewed some new features called My Mahalo that build semantic relationships between our users and object in our database (fancy way of saying you and the thing you own, have seen, want to see, want to read, etc.).” He adds, “We also spent some time doing interviews with the SES team. I’ll post a couple here.”

3. WSJ Digital Network gets aggressive with search: SES NY Keynote
Ellen Keohane of DMNews says, “Gordon McLeod, president of the Wall Street Journal Digital Network, spoke at Wednesday morning’s keynote session at the Search Engine Strategies conference in New York, sharing insights about the network’s efforts to grow its site traffic and search presence.”

4. John Battelle on Google Universal Search at SES NY 2008

John Battelle, Founder/Chairman/CEO, Federated Media, is interviewed by Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM Corporation.

5. Search Goodness in Bite-sized Chunks
Jason Lee Miller of WebProNews summarizes the highlights from the Search Engine Strategies conference, “Or, SES you can put in your pocket.” He says, “There’s a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we’ve done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell.”

6. Live from Search Engine Strategies New York 2008
Andrey Milyan of Search Marketing Standard summarizes the 16 sessions that his The SES conference in New York has begun and our correspondent, Kent Lewis, is on the scene, bringing you the latest from one of the biggest events of the year.

7. My Search is Better than Your Search
Charles Knight of AltSearchEngines says, “The entrepreneurs and those who dare to do things differently have shaped the web and search as we know it. Is innovation dead? We at Search Engine Strategies and AltSearchEngines don’t think so. Though most experts agree there will be no ‘Google Killer,’ there will be several emerging technologies that will shape the way we search, find and retain content.”

8. Blogging Boogeyman:WHAT Is Social Media Good for? PART 2
http://www.aimclearblog.com/2008/03/20/blogging-boogeymanwhat-is-social-media-good-for-part-2/
Charlene Jaszewski of the aimClear Blog says, “Are you afraid of bloggers? Sleep with the light on? You’ll find reasons to sleep above the covers after you read the next installment Social Media: What Is It and What Is It Good For? from Search Engine Strategies New York.”

9. Search Engine Strategies NYC 2008 Recap - my own thoughts
Marshall Sponder of The Analytics Guru says, “Many people are already familiar with Search Marketing and SEO and there needs to be a way to present material satisfying to all levels, but that might not always be possible.” He adds, “The Social Media/Social Search Tract was the most interesting for me this year and was more expanded than in the past.”

10. Totally Plugged In @ SES New York: 13 Undeniable Symptoms
Marty Weintraub of Search Engine Watch says, “Search marketing conference attendees seem to be the most plugged-in-public group of techno-comrades on earth. We rove in packs of iPhone and laptop-totting pied-pipers evangelizing link love, holistic patterns, authentic participation, conversion tracking, and good will.”

At Search Engine Strategies London last month, I interviewed Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch, about the UK event as well as asking him for a preview of SES New York 2008, which starts next week.

Kevin talks about big-picture sessions versus tactical sessions, and how he structures SES conferences to address attendees’ needs in both areas. He expands on these topics in his column, SES New York and You, which was posted this morning.

While in London last month, Kevin looked ahead to SES New York, which starts on St. Patrick’s Day — a significant holiday for a lad named “Ryan.” Oh, he also talks about the Universal Search panel — a significant topic for anyone in the industry.

Kevin Ryan at SES London 2008 on All Search Great and Small

In case you didn’t already know this, Ryan is a seasoned industry veteran. His former roles include vice president, interactive media, for the Interpublic Group agency; Wahlstrom Interactive; and CEO of Kinetic Results, a 2006 Advertising Age top 20 search engine marketing firm.

Ryan recently founded a strategic consulting firm, Motivity Marketing, and has written over 200 articles on search and interactive marketing as search editor for iMedia Communications, a trade publisher and event producer serving the interactive media and marketing industries. His former client roster includes notable brands such as Rolex Watch USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales USA, Panasonic Services, and the Hilton Hotels brands.

Additionally, Ryan has volunteered his time with the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and several regional nonprofit organizations.

While others have interviewed him before, this is the first time that I’ve interviewed Kevin for the SES Conference Expo channel on YouTube. Check it out.

Search Engine Strategies London has wrapped up Day Two and the 2,000 attendees have adjourned until this morning. Meanwhile, the bloggers, videographers and photographers covering SES London have posted another batch of blog posts, YouTube videos and Flickr photos. Here are the ones that I found this morning/evening (depending on the time zone you’re in):

SES London 2008: Day 2 Roundup Feb. 20, 2008. This YouTube video includes just some of my interviews with speakers at Search Engine Strategies London yesterday. (More to come over the next few days and weeks.) Andy Beal, Consultant, Blogger & Author, Marketing Pilgrim LLC, gives positive reviews (however ambivalent his accent) of his own sessions and those he sat in on for their direct applicability to increasing revenue and extensive use of case studies. Piers Stobbs, VP of Comscore Networks, previews his big-picture presentations on user trends in search with implications for search marketing, such as increases in frequency and familiarity/capability of individual searchers. Jim Sterne, Chairman of the Web Analytics Association, evangelizes on behalf of website testing, and breaks down in brief the web analytics players between free and paid packages and their various advantages in increasing ROI. And Jon Myers, Head of Search at MediaVest, provides some down-to-earth comments on dealing with click fraud.

Video: Interview with Adam Lasnik of Google by Lee Odden, who was able to catch up with the Google Search Evangelist to do a short (10 min) video on several topics important to web masters looking for better results on Google.

SES London 2008. More than 60 photos on Flickr provide an overview of the speakers, attendees and exhibitors at the Business Design Centre in Islington.

SES London Day Two Photos by Lee Odden. Additional pictures from Search Engine Strategies London capture the highlights of the event.

SES London 2008 - A Few Pictures by Mel Carson. Even more photos from the event.

SES London 08: The Changing World of Search, Keynote Roundtable by Li Evans, who covers the video from Nick Carr and panel discussion of Microsoft’s unsolicited bid for Yahoo.

SES London 08: News Search Optimisation by Li Evans, who covers the News Search SEO session.

SES London 08: Video & Podcast SEO by Li Evans, who covers the Video & Podcast SEO session.

SES London 2008 - Competitive Research by Simon Heseltine, who covers the Competitive Research session.

Ralph Wilson’s Introduction to Search Marketing at SES London by Amanda Watlington, who covers the Introduction to Search Marketing session.

Search Engine Strategies - London - Video & Podcast SEO by Mal Watlington, who also covers the Video & Podcast SEO session.

Nofollow, What a Load of Crap! by David Fairhurst, who covers the Organic Listings Forum.

SES Update #1 by Rick Bosch, who provides half a dozen observations from the event.

SES Update #2 by Rick Bosch, who covers the Search Engine Friendly Design session.

Collapsed Lungs & Micro-hoo: SES London Day 2, Part 1 by ciaran, who covers the keynote, News Search SEO session, and Search Term Research and Targeting session.

SES Audience: Pro-Merger by Andrew Goodman, who polled the audience: “From your standpoint as a marketer using these ad platforms: would you prefer that Yahoo remain an independent company, or that Microsoft and Yahoo merge to form a single #2 vendor in the space?”

Pilgrim’s Picks for February 20 - London Edition by Andy Beal, who links to the coverage of Search Engine Strategies London by Li Evans.

Off to London to Tempt Scottie and Simon by Jennifer Laycock, who is hopping a flight to London.

SES London Day Two Recap by Barry Schwartz, who provides a roundup of coverage.

What a Blackhat SEO Looks Like by Barry Schwartz, who comments on one of the photos from the show by Lee Odden.

SES London and SES New York by Jason, who will be going to the post-con party organized by LondonSEO.

Search Engine Strategy à Londres by Estelle Schomann, who provides a roundup of the coverage in French.

På vej til SES og SMX by Mikkel deMib Svendsen, who writes something in Danish that I’m sure is insightful, if I could read Danish.

SEO Headlines by Lisa Barone, who says she is being “ranty” today because she can’t be in London for SES.

Andrew Lipsman, an analyst at ComScore Media Metrix, recently told the Los Angeles Times that the writers strike drove a record number of restive viewers to the Internet in December. It was the single heaviest month for online video viewing since ComScore started tracking such results back in January 2007. People watched more than 10 billion video streams on their computers, including CrunchGear.com’s hands-on with TI’s prototype Android phone, which had drawn 30,911 views on YouTube as of this morning.

In fact, YouTube has been the biggest beneficiary of this trend, as the number of videos streamed on the site surged 12% from November to December. That’s well above the steady growth rate in online video consumption, Lipsman told the LA Times. The average time visitors spent watching videos online increased seven minutes from 104 to 111 minutes a month.

So, it seems like the perfect time for Search Engine Strategies to launch its own YouTube Channel – the SESConferenceExpo’s Channel – just before SES London gets underway next week.

The Search Engine Strategies (SES) Conference & Expo Channel currently has three video clips – but more will be added during next week’s event, which is being held at the Business Design Centre in London, UK, from February 19-22, 2008. That’s in Islington, mate!

The top video clip, which was added yesterday, features and interview with Rebecca Lieb, Vice President and Editor-in-Chief of the ClickZ Network, about AOL’s prospects in light of Microsoft’s unsolicited bid for Yahoo. The interview originally appeared on CNBC’s Media Money program on February 4, 2008. The video clip was provided by Ann Shannon and the team at PAN Communications.

In fact, the recent possibilities presented with a Microsoft/Yahoo combination will be discussed at Search Engine Strategies London during The Keynote Roundtable: The Changing Search World. Attendees will have front row seats to these industry-shaping events as they unfold.

Following an introduction from Nick Carr, author of The Big Switch, Rewiring the World, From Edison to Google, a group of search experts and analysts will discuss the impact of these changes in an interactive format. Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch, will be the moderator. The speakers include: Mike Grehan, SES London Co-Chair and Founder and CEO, Searchvisible Ltd.; Steven Kaufman, SVP Media Director, Digitas; Bryan Eisenberg, Co-Founder, Future Now Inc.; and Erica Schmidt, Global Director of Search, Isobar.

Also on the SES YouTube Channel is a video clip with Market Motive’s CEO Michael Stebbins and CTO John Marshall, which was added a week ago. They discuss the company’s on-demand video training, Q&A and direct conference calls with six of the top online marketing consultants – several of whom are speaking at SES London. John and Michael also explain their partnership with SES London and the special offer that they’re making to conference attendees: a free month’s subscription to MarketMotive.com.

For those of you who admire the quality of the videography, it was shot and edited by John Zukowski of Azimuth Productions / Video San Francisco.

Finally, the third YouTube video for SES London is my interview with Nick Carr, who will also be a keynote Speaker at SES New York. I chat with Nick about his new book, The Big Switch, which examines the future of computing and its implications for business and society, and about his introduction to The Keynote Roundtable at Search Engine Strategies London.

The video production company that created and produced this video clip is Diginovations, winners of the Platinum VISTA Award for Best Corporate Video from the National Professional Videographers Association for three of the last four years.

Added a week ago, this video clip of my interview with Nick already had more than 780 views as of this morning. Okay, so that not even close to comedian Judson Laipply’s “Evolution of Dance,” which has drawn 74 million views on YouTube. But, while I should disclose that SES London is a client, I have to confess that I only got around to promoting this video clip today.

How did it rack up so many views, then? Well, Jasdev Dhaliwal’s The Web Pitch gave it a plug even before I could get around to publicizing the video clip myself. That’s what I love about social media.

Yes, yes, I know we’re search engine marketers. So, event marketing isn’t our department.
But, Don E. Schultz, Professor (Emeritus-in-Service) of integrated marketing communication at Northwestern University, said something in his opening keynote at SES Chicago back in December that every SEM should understand.
He said, “For search to ‘get respect’ among senior management and marketers, [...]