Archive for search strategy

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Search Headlines & Links: January 2, 2008

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Which Industries Really Like Sponsored LinksWhen advertising on destination sites, some industries prefer sponsored text links while others are less focused on [...]

Search Headlines & Links: January 2, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Which Industries Really Like Sponsored LinksWhen advertising on destination sites, some industries prefer sponsored text links while others are less focused on [...]

Presidential Candidates in Need of SEO Help

The Range Online Media SEO team completed an audit of the political candidates’ sites, and found glaring holes in search strategy on virtually all of the sites of major candidates and minor players on both sides of the aisle. In today’s SearchDay, “SEO for President,” Range’s Herndon Hasty breaks down the biggest search-related issues on [...]

Yahoo Looks Into Keyword Effectiveness

Yahoo Search Marketing has been working with one of its travel advertisers, Pleasant Holidays, on an analysis of multi-channel keyword effectiveness.

Yahoo worked in partnership with Who’s Calling, a third- party provider of cross channel analytics. According to Brad King, Yahoo Search Marketing executive able to highlight areas that were working well for Pleasant Holidays and [...]