search-results
Yahoo! to Charge Developers for BOSS; Releases Structured Data
Yahoo! has announced that they will begin charging developers for their use of BOSS. It won’t take effect until sometime in the second quarter at the earliers. They also won’t be charging for the first 10,000 API calls per day (depending on the call).
Yahoo! is also releasing SearchMonkey structured data to BOSS developers. Yahoo! gets this data by crawling microformats and RDF, which include embedded semantic markup. Now, API users can access this data.
BOSS was launched last year and it gives web developers the ability to build search engines for websites using Yahoo’s search technology.
SearchMonkey was also launched last year to let site owners develop custom listings for search results. So far, several of these listings (aka apps) have been set to default in Yahoo’s listings including Yelp, LinkedIn, and Wikipedia.
Google Unveils Adsense for Mobile Search
Google has launched AdSense for Mobile Search. This enables mobile website developers to place a Google search box on their sites. The search box can be co-branded with a site’s brand and logo. They can generate revenue through the text link ads included in the search results.
The program is available in a private beta-test only. If you’re interested in becoming a beta-tester, click here to apply.
Google launched Adsense for mobile content in September of 2007. Last December, Google began offering mobile AdWords offerings for the iPhone and G1.

Yahoo Runs Heart Border Along Valentine’s Day Searches
Yahoo is running a heart border along the left side of search ads in their search results for Valentine’s Day. They’re hoping that the hearts will bring more attention to the ads and increase clicks and conversions.
So far, I’ve only been able to get the heart border to show up on a search for the exact term “Valentine’s Day.” Add flowers or candy and no hearts appear. If the hearts really do increase clicks and conversions, it would seem a good idea to run the hearts along those broader searches as well.

Related Reading:
Yahoo! Shopping Launches Deal Finder
Valentine’s Day Boosts Small Businesses
Valentine’s Day Sparks Keyword Bidding Frenzy
Is Google Testing New Technology Which Prevents Third Party Analytics Search Referral Tracking?
Analytics vendor Clicky has published a blog post saying that Google is testing Ajax-powered search results which prevent third-party analytics providers from tracking search referrals.
This sounded a bit fishy to me. It’s to Google’s advantage for third-party analytics programs to be able to track referrals. This helps sites know that they should keep Google as a major part of their search marketing campaigns.
So, I reached out to Google and this is their official statement:
We’re continually testing new interfaces and features to enhance the user experience. We are currently experimenting with a javascript enhanced result page because we believe that it may ultimately provide a faster experience for our users. At this time only a small percentage of users will see this experiment. It is not our intention to disrupt referrer tracking, and we are continuing to iterate on this project. For more information on the experiments that we run on Google search, please see: http://googleblog.blogspot.com/2006/04/this-is-test-this-is-only-test.html
What do YOU think? Let us know in the comments.
Related Reading:
Google’s Search Experiments are Sometimes Subtle
Google to Test Video Ads on SERPs
Google Beta Testing New AdWords Interface
Google AdWords Beta Testing Demographic Bidding
YouTube Makes Annotations Easier
YouTube is making it easier for users to add annotations to their videos. Now, you can simply log in and annotate away. Still, they are keeping the separate annotations editor intact in case you want more control.
In addition, it’s also now easier to add links to other YouTube pages in your annotations. You can link to other videos, search results, video response pages, etc.
Annotations, if you’re not aware, are basically little notes you can add to your videos. You can explain a video, let a user know of an updated video, or express pretty much anything within YouTube’s content guidelines.
Related Reading:
YouTube Adds Search to Embeddable Videos
YouTube Analytics: Marketers Draw New Insights from Old Uploads
YouTube Expands Click-to-Buy
The Curious Case of Music Disappearing from YouTube Videos
Is Google’s New Preference Option Building Trust Ranking?
The introduction of Google’s latest search feature “Preferences” where you get to add sites whose results you prefer to be a source of your search results seems to reflect their move to “Trust” ranking.
“The preferred sites feature lets you set your Google Web Search preferences so that your search results match your unique tastes and needs. Fill in the sites you rely on the most, and results from your preferred sites will show up more often when they’re relevant to your search query,” Google explains.
You can add and remove sites you do or don’t want factored into what you are looking for. Sounds like you are giving Google solid information to move from a link based algorithm to a ‘trust based’ one. How things change in the future could be interesting.
Factor in William Flaiz’s recent article about the relevancy of rankings and the idea is not a stretch.
Yahoo Adds Wikipedia SearchMonkey App as Default
Beginning today, searchers on Yahoo! will find Wikipedia results displayed in their new SearchMonkey app form.

If you remember, Yahoo! launched SearchMonkey last year to allow customization of search results. Yahoo! has already set Yelp, LinkedIn, and Yahoo! Local SearchMonkey apps as default, as well as Citysearch and Zagat.
Users can also check out the Yahoo! SearchMonkey Gallery to select other apps they’d like to see in their searches.
Yahoo! Unveils Social Inbox and Open Features for Key Products
Following quite closely in the footsteps of AOL’s Bebo, Yahoo! has unveiled a new version of their email inbox, which incorporates social media. Starting with a limited beta release, Yahoo is opening Mail up to third-party applications such as Flixter, Wordpress, and Xoopit.

Continuing on the theme of opening up products, Yahoo also announced advancements in the following products:
- My Yahoo! – Starting today, My Yahoo! can be enhanced by adding applications created by third-party developers. The aps will range from productivity tools to games, and will infuse My Yahoo! with new social relevance. A new My Yahoo! Theme API lets third-party designers create themes for My Yahoo! pages
- Yahoo! Toolbar – Next year’s new toolbar will be available for a sneak preview later this week at toolbar.yahoo.com and will provide constant access to online tasks and news. Features include:
- Apps for checking new email from Yahoo! and other popular Web-based email providers, monitoring or searching for items on eBay, and finding local movie showtimes
- Alerts that notify a user about Updates from their personal connections – including their friends’ recent activity across the Yahoo! network and eventually, elsewhere on the Web.
- Personal search suggestions that surface the sites a user has visited and provide vertical search results directly from the Toolbar.
- Yahoo! Updates – This new feature will allow users to quickly check their updates across the Yahoo! network, such as a recently Buzzed article, a hotel review in Yahoo! Travel, adding a new app to My Yahoo!, or a rating on Yahoo! TV. Earlier this fall, Yahoo! has already begun displaying activity updates in Yahoo! Messenger and Yahoo! Buzz. Activity updates from other social sites across the Web will be included in the coming months. The Yahoo! Updates platform is also available as an open API.
What do you think of the Yahoo! announcements? Leave your thoughts in the comments.
Related Reading:
Will Social Networks Become the New Inbox?
Yahoo is Planning Home Page Redesign
Yahoo Launches Location-Based Open Source Application, Fire Eagle

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