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The only thing worse than attending a corporate meeting is planning one. For those with the thankless job of planning corporate meetings, there’s Worktopia.

How many times have you wanted to schedule a meeting at or near an airport while you cool your heels waiting for a connection? Perhaps you’ve experienced one of those rare flight delays that occur so infrequently in the airline industry? Or ,maybe you just prefer meeting your clients someplace else besides the airline club where all your competitors are lounging around?

While not Utopia (a world without meetings), the Worktopia search engine provides a real-time database of available meeting spaces by geographic location. There’s even the ability to see room layout, order A/V equipment and order catering.

If you’re a fast-growing search marketing agency (is there any other?) then Worktopia offers an alternative to “booking” one of the local Starbucks–and battling the new class of virtual office workers fighting for space in ‘Buckies.

A typical search marketing sales plan differs from other kinds of sales plans. The way to approach customers, close the deal, and structure the payment terms must all be considered in light of the unique demands of search. In today’s Business of Search column, “Sales and Your Search Marketing Agency - Part 2,” Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships.

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Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• How to Go Beyond Linkbait : SES NYC
  Reciprocal links - good or bad? If done properly, they can still be a good SEO tactic.
• Microsoft in Hot Pursuit of Google
  At the Mix08 Conference in Las Vegas, Microsoft loudly declared its intentions to increase its share of the search market.
• Yahoo Maps Announces Updates
  Yahoo Maps announced Wednesday that an update was rolled out, which includes several data and style improvements.
• Pentagon Bans Google Mapping Vehicles from Military Bases
  The Pentagon has banned Google from driving their mapping vehicles on military bases after detailed street views of Fort Sam Houston in San Antonio, Texas, appeared on Google Maps.
• Why Digg’s Worth $200 Million or More to Google
  Digg IPO? No. Digg FSBO. For Sale By Owner. Again. The auction for social search engine Digg begins when Microsoft and Google make their bid.
• SEW Experts: Has Google Already Won?
  With the imminent demise of Yahoo and Ask.com, Google seems to have cemented its near-total control of search. The monopolization of our industry is fast becoming a reality, and yet the users of search are oblivious.
• SEW Experts: Sales and Your Search Marketing Agency - Part 1
  Now that you know how to win the right search marketing clients, it’s time to look at one of the most important areas of your business — how to make sales.
• SEW Experts: Social Media Meets Local Search
  Despite the growing traffic to social networks, local search tools for users of those sites are surprisingly few and far between. That doesn’t mean you shouldn’t stay active in those communities.
• AdWords Announces, Explains Load Time Usage In Quality Score
  The AdWords blog just announced the details of the inclusion of page load times in calculating Quality Score.

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Now that you know how to win the right search marketing clients, it’s time to look at one of the most important areas of your business — how to make sales. In today’s Business of Search column, “Sales and Your Search Marketing Agency - Part 1,” Fionn Downhill discusses ways a search marketing agency can gather sales leads, and turn those leads into sales.

For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business. In today’s Business of Search column, “Win the Right Search Marketing Clients - Part 2,” Fionn Downhill follows last week’s look at targeting start-ups and small business owners with a discussion about what mid-size and [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Google Position 6 Smack-Down: Filter, Penalty, or Bunk?
  A creepy “Position 6” Google SERPs punishment pattern has emerged, where pages which should dominate the organic SERPs somehow place at lowly #6.
• SEW Experts: Mobile Local Search: A Perfect Storm
  Last week’s Consumer Electronics Show (CES) showcased the first few devices that run Google’s much anticipated Android operating system.
• SEW Experts: PPC 101 Writing Successful Creatives
  Writing ads for search engine advertising is almost like writing headlines. It requires an ability to distill information into attention-grabbing, character-restricted words.
• SEW Experts: Win the Right Search Marketing Clients - Part 2
  For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business.

Click to read the rest of this post…

For a search marketing agency, especially one just starting out, choosing the right clients can make or break your business. In today’s Business of Search column, “Win the Right Search Marketing Clients - Part 2,” Fionn Downhill follows last week’s look at targeting start-ups and small business owners with a discussion about what mid-size and larger companies have to offer.

What’s the biggest mistake any search engine marketer can make? Blowing a presentation to decision-makers. Even with phenomenal results and ROI, a search marketing campaign has little value unless your CEO understands why you’re investing millions of dollars online.
Search marketing agency OneUpWeb announced the launch of a new eye tracking service today that builds on [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

BitDefender Finds Google AdWords Hijack TrojanSeems there is a trojan out there that can replace Google AdWords with other ads, loaded when [...]