ArticleSnatch Blog

You are browsing the archives of search engine marketing standards.

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Yahoo Lagging On Indexing Sites?
  Yahoo has had good conversion numbers for many of us, and if the efforts to add more content are not being recognized by Yahoo then time may be better spent improving existing pages.
• Would Ask be Ask?
  If Ask dismantled its Teoma engine, would Ask still be Ask? The simple answer to this existential question is no.
• SEMPO Running Agency Salary Survey
  Having successfully completed an in-house search marketers’ salary survey, the Search Engine Marketing Professional Organization is conducting an online salary survey of agency-based search marketers.
• Google Content Network Ads Performing Better?
  Many agencies that advertise on Google’s content network have seen improved results over the past six months.
• The Google Killer - comScore (SCOR) Doomsday Scenario
  ComScore did what Yahoo, Microsoft, Facebook, and Digg only dreamed of. ComScore killed the search engine star.
• Google Yahoo MSN Live Sitemaps: Cross-Hosting Grokked by SEOs for SEOs
  With sitemaps cross-hosting (or cross-submission), Google, Yahoo, and Microsoft cracked open the door for corporations to outsource search engine optimization.
• SEW Experts: Standards for SEO and SEM: The Time is Now
  The question comes up often in search marketing circles: Is now the time for search engine marketing standards?
• SEW Experts: Drowning in Red Tape: SEO and Pharma Regulations
  In many industries, regulatory issues can add considerable complexity to an SEO implementation. The challenge is not to let that complexity get in the way of a campaign’s success.

Click to read the rest of this post…

The question comes up often in search marketing circles: Is now the time for search engine marketing standards? In today’s SEM Crossfire column, “Standards for SEO and SEM: The Time is Now,” Chris Boggs outlines a proposal for standards that define common tactics and assign them a risk level to help search marketers make wise decisions about the most appropriate search marketing plan for their situation.

Do you agree with Chris? Please share your thoughts on establishing SEO standards at the Search Engine Watch Forums.