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Click Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. The overall industry number came in at 16.3%, which is down 16.6% quarter-over-quarter but up 14.8% year-over-year.

Search engine content networks saw a higher average click fraud rate at 27.8%, which is down 28.3% from last quarter but, again, up from last year by 21.9%.

Botnet click fraud traffic was up 8% year-over-year.

Search engines are addressing the click fraud problem head on. Yahoo recently announced the provision of Click Filter Reports, which show advertisers the number of discarded clicks in their PPC campaign. The Sunnyvale search engine also announced a partnership with Click Forensics to address their click fraud woes. Lycos has announced a similar deal with Click Forensics.

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend LimitsThe Big Three seem to be getting closer and closer to being mirrors - [...]

One of the biggest challenges facing SEMs: making smart decisions about search engine content networks. It’s often a problem they can’t easily solve. Some would like to understand their choices better. Others would like to know where the industry’s headed .
Marketing Sherpa thinks it’s a problem too. They went looking for answers before I did. [...]

Click Forensics has released pay-per-click (PPC) fraud figures for the second quarter of 2007.

The overall average click fraud rate was 15.8 percent for the second quarter of 2007. This was an increase from 14.1 percent in 2006 and 14.8 percent for the first quarter of 2007.
The average click fraud rate of PPC advertisements on search [...]