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Ghoulish Gawker Post: Heath Ledger Tom Cruise Translation

My colleague, ClickZ Executive Editor, AnnaMaria Virzi, tipped me off to a Gawker.com post online that’s only received a little more than a thousand views and very few comments this morning. Gawker.com is the Nick Denton Web site where bloggers are paid “per post” to blog about pop culture and media gossip.
The ghoulish post [...]

Search Engine Watch Welcomes Great New Blogger

Search Engine Watch would like to welcome a new SEO blogger to our team of search marketing and social media optimization experts.
We think of him as the F. Scott Fitzgerald of bloggers, since he’s a great writer from Minnesota, too. Search Engine Watch will guarantee, though, he’ll be more prolific than Fitzgerald. [...]

Google’s Privacy Counsel Campaigns Against Ties

Peter Fleischer serves as Google’s global privacy counsel, but he may also have had a role in writing the dress code.  At any rate, the man apparently loathes ties - he wrote a letter to the Financial Times saying as much.
I enjoyed Fleischer’s mini-rant, so here, courtesy of the Times, is the bulk of [...]

SEM Settled? Good, Now On To Real Marketing

The e-business world is moving on from SEO and SEM. That doesn’t mean they aren’t important. It means that everybody seems to get it now (perhaps) and it’s sort of a standard practice, like tacking fliers to light posts. The next frontier has two branches: branding and making connections.
Where it’s not going: direct marketing [...]

Beef Up Your AdWords Quality Score

With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake.
Ah yes, yet another rousing article on the importance of quality score.
You might think that the subject is getting a little bit [...]

Top Search Gainers Are Idol-licious

This week’s Zeitgeist, Google’s list of top search gainers, is a mix of homage and pop culture, as the searching populace remembers past leaders and ailing crooners while keeping up with current events.
Top Gaining Search Queries: Week Ending January 20, 2007
1. Martin Luther King, Jr. Day - The search community really rallied around this cultural hero [...]