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comScore today released its first report on the U.K. search market from its enhanced comScore qSearch 2.0 online search measurement tool. The service, which was first launched in the U.K. in September 2007, has been updated to include several local market properties where search activity occurs, such as Rightmove Sites and Bebo.com.

I discussed how this expanded definition of “search” changes the landscape in the U.S. back in March in an article entitled, “Introduction to Search Engine Marketing at SES New York 2008.”

In the U.K., Google Sites continued its reign as the leading search property in April with 74.2 percent of all searches. eBay ranked second with 6 percent, followed by Yahoo! Sites (4.3 percent) and Microsoft Sites (3.4 percent).

Two U.K. properties, Rightmove Sites (0.8 percent share) and Bebo.com (0.7 percent share), ranked amongst the top 10. Popular social networking property, Facebook.com, claimed a 1.8-percent market share in April.

Yes, people conduct searches at social networking sites. It’s not your father’s SEO.

Baby products and personal care products drew millions of searches over a three month period in early 2007, indicating growth potential for search engine marketing efforts by consumer packaged goods (CPG) companies.Yahoo, Procter & Gamble, and the Search Engine Marketing Professional Organization (SEMPO) teamed with comScore on a study of CPG-related search activity. They found [...]

Market research provider comScore today updated its qSearch 2.0 measurement service to dramatically expand the number and kinds of properties being measured.
Besides the usual measurement of traffic to major search engines, this expansion now brings in additional measurement of the top 50 most-trafficked sites where search activity is observed. This includes many social [...]

U.S. search activity surrounding the Apple iPhone reveals that Americans have performed an average of 274,000 iPhone searches per week since the start of the year according to comScore.

When the product was first announced in January, iPhone related search queries reached over 1.1 million searches for the week ending January 14. From February to May, [...]

comScore and SEMDirector said today that they have entered into a joint marketing initiative to offer a new set of analytic solutions for managing large paid and organic search advertising programs.

SEMDirector will use comScore’s qSearch data to measure search activity and provide analysis to the search advertising market. SEMDirector will use comScore’s data to enhance [...]

Ups and downs in search activity and success metrics are often related to activity in other media channels, such as TV, radio, print, and online. One common finding is that as media activity increases, impressions and clicks go up as well. Does that mean that we should up our search budgets and add keywords during [...]

Yahoo managed to please its CEO while holding serve in comScore’s search engine rankings for February 2006, but Microsoft, Ask, and Time Warner/AOL gave up some ground. Among brands people sought through search in 2006, MySpace topped a Hitwise list of searched brand terms

Reuters cited Yahoo CEO Terry Semel, who told an AdAge conference his [...]