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Future of Search Marketing? Behavior-AOL

AOLlogo.jpg

Search retargeting and post-click behavioral targeting is the future of search. The future’s here - now - with the launch of Platform A’s integrated search marketing platform using Tacoda technology.

Call it Platform A.O.L.

ClickZ’s reporting that the use of Tacoda technology will begin in June across the whole Platform A network. That means marketers will have a single software platform for tracking, reporting and delivering, and running behavioral marketing campaigns.

For anyone following innovations in search marketing campaigns, that’s exciting news.

We’re sure some savvy marketer will be the first to design an award-winning search campaign on Platform AOL.

Are Your Media Efforts Making a Mess of Your PPC Campaigns?

Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent focus on coordinating your paid search with other media efforts can yield great dividends for a savvy marketer.
How difficult that will be depends on the complexity of your non-search media plan. In [...]