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The Web Analytics Association has announced a new board of directors, and here they are:

• Vicky Brock, Highland Business Research, Inverness Highlands, Scotland
• June Dershewitz, Semphonic, San Francisco, CA
• Andrea Hadley, NetSetGo Marketing, Vancouver, BC Canada
• Avinash Kaushik, Author, Analytics Evangelist — Google, Mountain View, CA
• Alex Langshur, PublicInsite, Medford, MA

Neil Mason, Applied Insights, Oxford, England

• Lauria Paxia, I.C.C. S.r.l., Catania, Italy

Seth Romanow, Microsoft, Redmond, WA

• Marshall Sponder, Monster Worldwide, New York, NY
• Robbin Steif, LunaMetrics, LLC, Pittsburgh, PA
• Jim Sterne, Target Marketing, Santa Barbara, CA
• April Wilson, The Dallas Morning News, Dallas, TX

WAA Chairman Jim Sterne said, “The WAA is growing and maturing, and this new Board is a wonderful mix of talent and geography. The cumulative experience of these people is exceeded only by their cumulative IQ. We have a great team for tackling our objectives for the coming year.”

Related Reading:
Bryan Eisenberg Talks about Persuasion Architecture
Interview of Analytics Expert, Eric T. Peterson

Microsoft is preparing for the best in its unsolicited bid for Yahoo. The AP is reporting that the software giant has hired lobbyists to address the inevitable regulatory concerns that will arise should the deal go through. Bryan Cave Strategies LLC will represent the Redmond-based Microsoft in what would likely be a hostile takeover.

Just one week remains before Microsoft’s ultimatum deadline rears its ugly head. Yahoo releases first quarter revenues on Tuesday, and has been doing everything it can to resist the deal or raise the bid to a higher price tag.

A new report from Hitwise is here, and the short version is as follows: Google wins.  The long version includes a few other things of interest, though, including a small gain on Ask’s part.
Ask’s October market share was 4.76 percent, up slightly from its September standing of 4.32 percent.  No significant changes to the [...]

At its annual Financial Analyst Meeting in Redmond yesterday, Microsoft laid out its plans to succeed on multiple fronts. Notably, CEO Steve Ballmer said the company needs to do five things to succeed:

Hire and keep the right people
Drive innovation in the company
Embrace disruption
Build and maintain multiple competencies
Take a long-term approach

Going forward, Microsoft will continue to [...]

Not only is Yahoo being beleagured by Google, but the social networking sites are cutting into their display ad revenue, according to a Bloomberg report.
Yahoo has seen its stock value fall recently, and while some financial advisers are recommending selling, there are still a number who see Yahoo as a buy.
“Yahoo still takes in more [...]

Microsoft can admit when it’s wrong. Well, not so much wrong as behind the curve, and the admission was made at a conference, instead of in any sort of black-and-white press release. Still, Ray Ozzie, the company’s chief software architect, turned a few heads when he admitted that Google’s success in advertising had [...]