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Top ten stories from SES New York – Day 4

It’s Day 4 at SES New York 2008 and the folks from Pan Communications found more than 20 stories about the Search Engine Strategies conference that had been written before 1:45 p.m. when the press room was closed. So, I may be missing some of the additional coverage of the event that appeared later in the day.

Plus, Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch, added a morning keynote to the schedule along with new sessions like “My Search is Better than Your Search.” So, there were plenty of sessions to cover.

Plus, there are so many search engine marketing news sites and SEO blogs that have been covering SES New York that I’m sure I’ve missed some of stories from the event – because its been called “SES New York,” “SES NY,” “SES NYC,” “Search Engine Strategies New York,” “Search Engine Strategies NY,” “Search Engine Strategies NYC,” the “Search Engine Strategies conference,” and the “Search Engine Strategies expo.”

So, while watching the NCAA Mens Final Four in my hotel room, I’ve looked through the news articles and blog posts that I could find from Thursday, March 20, 2008. Here’s the best list that I could assemble of the top ten stories on Day 4 of the event:

1. Yahoo Wants Sites to Play Ball on Semantic Web
Kenneth Corbin of InternetNews.com says, “In his keynote address here at the final day of the Search Engine Strategies conference, Andrew Tomkins, chief scientist of Yahoo’s (NASDAQ: YHOO) search division, described an industry at a tipping point. The search engines are only now beginning to adapt to the explosion of content and the increasing complexity of the tasks people perform on the Internet, he said.”

2. My Mahalo preview at SES New York
Jason Calacanis of Calacanis.com says, “Had a blast at SES New York this week… at the conference we previewed some new features called My Mahalo that build semantic relationships between our users and object in our database (fancy way of saying you and the thing you own, have seen, want to see, want to read, etc.).” He adds, “We also spent some time doing interviews with the SES team. I’ll post a couple here.”

3. WSJ Digital Network gets aggressive with search: SES NY Keynote
Ellen Keohane of DMNews says, “Gordon McLeod, president of the Wall Street Journal Digital Network, spoke at Wednesday morning’s keynote session at the Search Engine Strategies conference in New York, sharing insights about the network’s efforts to grow its site traffic and search presence.”

4. John Battelle on Google Universal Search at SES NY 2008

John Battelle, Founder/Chairman/CEO, Federated Media, is interviewed by Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM Corporation.

5. Search Goodness in Bite-sized Chunks
Jason Lee Miller of WebProNews summarizes the highlights from the Search Engine Strategies conference, “Or, SES you can put in your pocket.” He says, “There’s a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we’ve done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell.”

6. Live from Search Engine Strategies New York 2008
Andrey Milyan of Search Marketing Standard summarizes the 16 sessions that his The SES conference in New York has begun and our correspondent, Kent Lewis, is on the scene, bringing you the latest from one of the biggest events of the year.

7. My Search is Better than Your Search
Charles Knight of AltSearchEngines says, “The entrepreneurs and those who dare to do things differently have shaped the web and search as we know it. Is innovation dead? We at Search Engine Strategies and AltSearchEngines don’t think so. Though most experts agree there will be no ‘Google Killer,’ there will be several emerging technologies that will shape the way we search, find and retain content.”

8. Blogging Boogeyman:WHAT Is Social Media Good for? PART 2
http://www.aimclearblog.com/2008/03/20/blogging-boogeymanwhat-is-social-media-good-for-part-2/
Charlene Jaszewski of the aimClear Blog says, “Are you afraid of bloggers? Sleep with the light on? You’ll find reasons to sleep above the covers after you read the next installment Social Media: What Is It and What Is It Good For? from Search Engine Strategies New York.”

9. Search Engine Strategies NYC 2008 Recap - my own thoughts
Marshall Sponder of The Analytics Guru says, “Many people are already familiar with Search Marketing and SEO and there needs to be a way to present material satisfying to all levels, but that might not always be possible.” He adds, “The Social Media/Social Search Tract was the most interesting for me this year and was more expanded than in the past.”

10. Totally Plugged In @ SES New York: 13 Undeniable Symptoms
Marty Weintraub of Search Engine Watch says, “Search marketing conference attendees seem to be the most plugged-in-public group of techno-comrades on earth. We rove in packs of iPhone and laptop-totting pied-pipers evangelizing link love, holistic patterns, authentic participation, conversion tracking, and good will.”

Totally Plugged In @ SES New York:  13 Undeniable Symptoms

4:00AM morning outside the New York Hilton: the city wakeup-crowd stirs pre-dawn Manhattan lights. From the 53rd St. lobby the regal doorman guides me to Kennedy International-bound taxi and deli coffee black…impeccable New York service in hand. The cab ride provides the necessary 30 minute Internet-access window to post aimClear Blog conference coverage waiting in WordPress.  Then it occurs to me: “Dude, I must be pretty screwed up to be blogging in a TAXI.”

Search marketing conference attendees seem to be the most plugged-in-public group of techno-comrades on earth. We rove in packs of iPhone and laptop-totting pied-pipers evangelizing link love, holistic patterns, authentic participation, conversion tracking, and good will. These SEMS, SEOs, PPCs, Mr., Mrs. & Ms are such beautiful people. I love the search marketing industry because ya’ll are SO plugged into the grid, running remote marketing machine empires from Blackberries.

We’re a curious and over-stimulated group, resulting in behavior that will have future anthropologists mumbling to themselves. It’s a great time to be alive and so many incredible ways to connect for business and pleasure. Here’s 13 Undeniable symptoms of total communications-grid immersion.  These are not listed in any particular order of severity.

  • Blogging in a taxi, blogging in the Mens Room, blogging on the bus to the Microsoft Party, in the Thai restaurant, answering comments on my Blackberry, editing POSTS on my Blackberry, blogging instead of sleeping, forgetting to eat, blogging, blogging, Blogging, BLOGGING!
  • Talking on a cell phone (using an earpiece) in the elevator with other people. I’ve noted that these days such behavior is becoming condoned common place in New York and Chicago. In Duluth, Minnesota it totally creeps out fellow elevator passengers and makes one  feel ostracized, as if it’s bad manners to behave as such a way.
  • The whole world has become one giant laptop lounge. At SES conferences there actually are places labeled as such. Moving from one seminar hall to another, many don’t even bother to put notebooks away while walking from room to room. The world is always at our fingertips.
  • Watching Lee Odden and Kevin Heisler’s frenetic inside-Twitter Buzz tick down over shoulder on laptop screen.  Is there any channel these guys can’t leverage?
  • Having the honor of speaking on the Social Media Track @ SES New York, and afterwards dealing with my 12 year old’s flipping guinea litter pig crises by BlackBerry Facebook.
  • Transferring YouTube video files for upload from 4 gig thumb drive (worn around the neck) over Shrimp Scampi, raw oysters on the half shell (with Tabasco mmm), perfectly chilled Fume Blanc, and crab puffs.
  • When “essential travel gear” includes an extension cord, power strip, duct-tape, ground-lift 2-prong adapter, and a Euro AC kit. Backing up my notebook offsite each evening while sleeping.
  • Sitting in the conference audience snagging a little work time during Q&A, I’ve got simultaneous IMs going with staffers back at the home office (GoogleTalk)in Duluth, coveted London WordPress vendor (MSN Messenger),  design/build firm in Minneapolis (AIM), client in Connecticut,  ISP in Texas, dialog with 2 Stumble-friends, Facebook alerts, and my mom (Voice mail).
  • Facebook on my phone, StumbleUpon on my phone, Sphinning on my phone, “friending” on my phone, turn by turn navigation to the E-train on my phone…for goodness sake how is there ever time to talk on my phone?
  • Start recording audio and/or video (you guessed it, on the phone) when your friends speak, for possible editing, transcription and posting to one of 5 blogs. Ask them to turn it off when sharing techniques learned in private from Neil Patel.
  • You decide that neither the Blackberry OR iPhone feel as “intimate” as the Treo 650 nor Moto Q did. Even thinking that it’s important to have an “intimate” relationship with your phone is pretty messed up.
  • Twittering Naked in the Bath
  • Approaching someone I don’t know and saying “are YOU SpostareDuro, my sweet and enigmatic SEM friend from StumbleUpon?” …and being wrong.

    • Search marketers are modern communications channel gatekeepers, technicians, and salespersons, obsessively plugged into the grid. Millennial behavior chatter permeates our culture as SEMs have steadily become the 900 LB mainstream gorilla.

    My sense of is that we wouldn’t have it any other way than total grid immersion. Farewell SearchEngineStrategies NYC 2008. &nbsp You’re still the beautiful New York lady, shining city-scene of light and global opportunity. The culture of marketing king-makers, search marketing students and communications-grid pundits rocks my world.

    Footnote: Add the measured insanity of “blogging in the airplane isle whilst waiting for the aft cabin bathroom to free up.”