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It’s Day 4 at SES New York 2008 and the folks from Pan Communications found more than 20 stories about the Search Engine Strategies conference that had been written before 1:45 p.m. when the press room was closed. So, I may be missing some of the additional coverage of the event that appeared later in the day.

Plus, Kevin Ryan, VP, Global Content Director, SES & Search Engine Watch, added a morning keynote to the schedule along with new sessions like “My Search is Better than Your Search.” So, there were plenty of sessions to cover.

Plus, there are so many search engine marketing news sites and SEO blogs that have been covering SES New York that I’m sure I’ve missed some of stories from the event – because its been called “SES New York,” “SES NY,” “SES NYC,” “Search Engine Strategies New York,” “Search Engine Strategies NY,” “Search Engine Strategies NYC,” the “Search Engine Strategies conference,” and the “Search Engine Strategies expo.”

So, while watching the NCAA Mens Final Four in my hotel room, I’ve looked through the news articles and blog posts that I could find from Thursday, March 20, 2008. Here’s the best list that I could assemble of the top ten stories on Day 4 of the event:

1. Yahoo Wants Sites to Play Ball on Semantic Web
Kenneth Corbin of InternetNews.com says, “In his keynote address here at the final day of the Search Engine Strategies conference, Andrew Tomkins, chief scientist of Yahoo’s (NASDAQ: YHOO) search division, described an industry at a tipping point. The search engines are only now beginning to adapt to the explosion of content and the increasing complexity of the tasks people perform on the Internet, he said.”

2. My Mahalo preview at SES New York
Jason Calacanis of Calacanis.com says, “Had a blast at SES New York this week… at the conference we previewed some new features called My Mahalo that build semantic relationships between our users and object in our database (fancy way of saying you and the thing you own, have seen, want to see, want to read, etc.).” He adds, “We also spent some time doing interviews with the SES team. I’ll post a couple here.”

3. WSJ Digital Network gets aggressive with search: SES NY Keynote
Ellen Keohane of DMNews says, “Gordon McLeod, president of the Wall Street Journal Digital Network, spoke at Wednesday morning’s keynote session at the Search Engine Strategies conference in New York, sharing insights about the network’s efforts to grow its site traffic and search presence.”

4. John Battelle on Google Universal Search at SES NY 2008

John Battelle, Founder/Chairman/CEO, Federated Media, is interviewed by Pauline Ores, SES Advisory Board and Senior Marketing Manager, Social Media Engagement, General Business, IBM Corporation.

5. Search Goodness in Bite-sized Chunks
Jason Lee Miller of WebProNews summarizes the highlights from the Search Engine Strategies conference, “Or, SES you can put in your pocket.” He says, “There’s a ton of information pouring out of the Search Engine Strategies Conference in New York City, but we’ve done our best to bring you the best of it so far, via text and via video. Below is a representation of all of that knowledge, boiled down until each little bit fits into its own little nutshell.”

6. Live from Search Engine Strategies New York 2008
Andrey Milyan of Search Marketing Standard summarizes the 16 sessions that his The SES conference in New York has begun and our correspondent, Kent Lewis, is on the scene, bringing you the latest from one of the biggest events of the year.

7. My Search is Better than Your Search
Charles Knight of AltSearchEngines says, “The entrepreneurs and those who dare to do things differently have shaped the web and search as we know it. Is innovation dead? We at Search Engine Strategies and AltSearchEngines don’t think so. Though most experts agree there will be no ‘Google Killer,’ there will be several emerging technologies that will shape the way we search, find and retain content.”

8. Blogging Boogeyman:WHAT Is Social Media Good for? PART 2
http://www.aimclearblog.com/2008/03/20/blogging-boogeymanwhat-is-social-media-good-for-part-2/
Charlene Jaszewski of the aimClear Blog says, “Are you afraid of bloggers? Sleep with the light on? You’ll find reasons to sleep above the covers after you read the next installment Social Media: What Is It and What Is It Good For? from Search Engine Strategies New York.”

9. Search Engine Strategies NYC 2008 Recap - my own thoughts
Marshall Sponder of The Analytics Guru says, “Many people are already familiar with Search Marketing and SEO and there needs to be a way to present material satisfying to all levels, but that might not always be possible.” He adds, “The Social Media/Social Search Tract was the most interesting for me this year and was more expanded than in the past.”

10. Totally Plugged In @ SES New York: 13 Undeniable Symptoms
Marty Weintraub of Search Engine Watch says, “Search marketing conference attendees seem to be the most plugged-in-public group of techno-comrades on earth. We rove in packs of iPhone and laptop-totting pied-pipers evangelizing link love, holistic patterns, authentic participation, conversion tracking, and good will.”

Whether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use “a little churching up.” Slide on down to SES New York, and catch Carol Kruse.

That’s right. Carol Kruse, Vice President of Global Interactive Marketing, The Coca Cola Company, is speaking at the Search Engine Strategies conference, which will be held the week of March 17-20, 2008, at the Hilton New York. She will address what it takes for big brand companies to shift their marketing mix to align with new customer behaviors, putting more ad budget to Search and digital advertising.

Other speakers at SES New York 2008 include:
• Jonathan Ashton, VP of SEO & Web Analytics, Agency.com;
• Paul Beck, Senior Partner, Worldwide, Executive Director, Interactive Marketing & Advertising, Ogilvy;
• Jeff Ferguson, Director of Online Marketing, Napster;
• William Flaiz, Vice President, Search Engine Optimization & Web Analytics, Avenue A | Razorfish;
• Kurt Garbe, Entrepreneur in Residence, Advertising, Adobe Systems;
• Bill Hunt, CEO, Global Strategies International;
• Steven Kaufman, SVP Media Director, Digitas
• Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit;
• Bill Macaitis, VP of Online Marketing & SEO/SEM, Fox Interactive Media;
• Gordon McLeod, President, The Wall Street Journal Digital Network
• Ulli Muenker, Search Marketing Manager, BusinessWeek;
• Pauline Ores, Senior Marketing Manager, Community and Collaboration Strategy, Global Small & Midmarket Business, IBM Corporation;
• Susan Prater, Global Interactive Marketing Manager, Owens Corning;
• Nigel Ravenhill, Program Manager, McAfee;
• Irene Rigos, Senior Ecommerce Manager, Wyndham Hotel Group;
• Michael Sack, Director, SEM technology & Development, Idearc Media Corp.;
• Erica Schmidt, Global Director of Search, Isobar;
• Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com;
• Don Steele, Director of Digital Marketing, Comedy Central;

And, if you look closely at the conference agenda for Search Engine Strategies New York 2008, you’ll see 10 Google speakers and eight from Yahoo! And that’s not counting Michael Rubenstein, Vice President & General Manager, DoubleClick, because it’s acquisition by Google is still pending.

Listen to what they’ve got to say.

Now, if you’re too busy to attend SES NYC 2008, don’t feel guilty. I’m confident that another one of the many fine advertising agencies in New York City will be more than happy to pitch in and help the corporate executives from the name brands above understand where the advertising industry is heading.

And, if market demand for magazine ads and television spots prevents you from getting over to Search Engine Strategies NY, don’t worry. I’m fairly certain that you’ll be able to catch up with what you missed in AdWeek or Advertising Age by reading about some other ad agency in New York has just landed a new client for its managed search engine marketing services.

“You get wise. You get to church.”

If you don’t need some “jive-ass preacher” talking to you about Search Advertising 101, then you’ll still find lots of other “must attend” sessions at Search Engine Strategies 2008 in the Big Apple. This includes:

Day 1 - Monday, March 17, 2008
• Creating Compelling Ads
• Analytics: Data Into Action
• Auditing Paid Listings and Click Fraud Issues
• Orion Panel: Getting Vertical Search Right

Nick Carr, SES New York 2008, The Big Switch

Day 2 - Tuesday, March 18, 2008
• Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google
• Ads in a Quality Score World
• Orion Panel: Universal Search
• Optimizing Search Marketing Campaigns
• Ad Copy & Landing Page Clinic

Day 3 - Wednesday, March 19, 2008
• Gordon McLeod: Search Has Changed Everything… And So Can You
• Ad Testing: Research & Findings
• Big Brand Search Strategies: Build Connections and Fuel Online Promotions
• Jason Calacanis, Founder & CEO of Mahalo.com, Inc.
• Managing PPC for Multiple Clients
• Ad Exchanges Are Changing Everything

Day 4 - Thursday, March 20, 2008
• Andrew Tomkins, Chief Scientist at Yahoo! Research
• Staffing Up for Search
• SEM Agencies: Working With Ad Agencies
• My Search is Better Than Your Search

Now, I should disclose that SES New York is a client. “A gig like that, you gotta prepare the proper exploitation.”

Besides, “your lazy butts are in this, too.” According to The New York Post, “The ad biz may lose its fizz.”

So, slide on down to the Search Engine Strategies conference, and get your four box lunches and a Coke.

Do you see the light?!

As we noted in June, one of the first things Kevin Ryan did when he joined Incisive Media as the new VP and global content director for Search Engine Strategies was to begin developing an advisory board for the SES conferences, consisting of individuals from the industry and beyond, to help Kevin and our programming [...]