Archive for Parks Associates

You are browsing the archives of Parks Associates.

People Won’t Pay To Use Social Networking Sites

Not many people are interested in paying a fee to use social networking sites, according to Digital Media Habits II, a new survey from market research company Parks Associates.

The online survey of Internet users found that 72 percent of social networking users would quit using a site if they were required to pay a $2 [...]

Wal-Mart Gets Into The Broadband Business

Wal-Mart plans to begin reselling satellite based broadband from Hughes Communications.

Wal-Mart Gets Into The Broadband Business

The market for satellite broadband is small, the service is usually more expensive and is available in mostly rural areas. Less than 500,000 Americans subscribe to satellite broadband, according to Parks Associates. "It’s still mainly for people who don’t have [...]

What Portable Media Player Owners Want

When portable media player owners choose which videos to buy they want compelling video content that will look good on their small screens, according to Parks Associates, "Portable Multimedia Players: Analysis and Forecasts" report.

What Portable Media Player Owners Want

Forty-four percent of portable media player owners said appealing video content and optimized video viewing were their [...]

Consumers Not Down With Video Downloading

U.S. consumers are not satisfied with the videos they download from the Internet. Only 16 percent believe the selection of videos online is good and just 13 percent say that online videos are sold at a fair price, according to research from Parks Associates.

Parks found that users usually download video from two sources, peer-to-peer networks [...]

Social Network Users Get Around

Users of social networks are not very brand loyal according to Parks Associates "Web 2.0 & the New Net" report.

 The report examined the social networking market and found that close to 40 percent of MySpace users have profiles on other social networking sites such as Facebook and Friendster. For smaller social networking sites loyalty to [...]

Mobile Convergence And The Consumer

According to Parks Associates, U.S. consumers have a favorable opinion of convergence in mobile devices. The marketing research and consulting firm reports that 41 percent of U.S. households own a camera phone and 21 percent own an MP3 music phone.
The company is launching a new consumer survey Mobile Entertainment: Platforms and Services to examine consumer [...]