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You have control over the internal links on your site, so be sure you’re taking advantage of that when creating them. In today’s Organic Search Engine Optimization column, “It Pays to Link Consistently,” Mark Jackson takes a look at ways to improve your Web site’s consistency in internal linking and the use of your domain name, which can make a big difference in your site’s organic search engine rankings.

If a company ever finds a way to guarantee organic search engine rankings, that company will undoubtedly go public and have a market cap approaching that of Google’s. In today’s au Natural column, “Yes, Virgin SEO, There is no Guaranteed Search Engine Ranking,” Mark Jackson explains that while selling organic SEO efforts to the executive [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Microsoft Offers $1.2 Billion For Norwegian Search CompanyThey may not have Google’s market share but Microsoft does not seem to be stopping [...]

Implementing a Custom Search Engine won’t change your organic search engine rankings. It will give you the flexibility to make your listing the top result on every SERP when visitors conduct a search from your site. In today’s By the Numbers column, “Always Rank No. 1 in Google: Custom Search,” Eric Enge shows you how, [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Thoughts on Seth Godin’s keynote at SESWatching Seth on stage is like watching a nightclub entertainer. And it is entertaining.
Who Holds [...]