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Hitwise is reporting data showing that search and social media are virtually equal when it comes to the share of referrals to online video.

In the week ending April 12, 2008, the share of search referrals were up 35% year-over-year, while the share of social media referrals was down by 20%.

Within search referrals, Google’s share increased by 44% and Yahoo’s increased by 13%. Within social media referrals, the share of MySpace.com referrals declined by 25%.

The increase in search referrals is likely attributed to universal and blended search.

Still, online videos are gaining in popularity. comScore is reporting that over 10.8 billion online videos were viewed in the month of February alone, up 3% from January and 66% from February 2007. And Hitwise adds context with reporting that viewers spent an average of 16 minutes and 12 seconds watching online videos last week, up from 15 minutes and 14 minutes year-over-year.

Related Reading:
YouTube Videos Now Part of Google Maps Search Mix
The Video Search Revolution will be Contextualized
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Universal Pictures: Optimizing Video for Search
Spot Runner Buys Weblistic: Local Search on Video Steroids

More than half (72%) of consumers have viewed video online and the majority of all age segments have watched online videos, including 58 % 65 years and older according to a new survey from Burst Media.
The survey found that 58 percent of respondents view online video content at least once a week. Men are more [...]

TiVo has announced that its users will be able to select video from the Internet for playback on televisions through its digital video recording service.
The new feature, unveiled at the International Consumer Electronics Show, will allow subscribers to use "Season Pass" to record video content available on Real Simple Syndication, or RSS feeds. The online [...]

Only a third of people who watch online videos have checked out a political video, not because of lack of availability, but for lack of interest.
A third translates to quite a large number, though, according to Harris Interactive, or about 62 million people.
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More television viewers are going online to watch videos, films and TV episodes according to a new poll from Harris Interactive.
YouTube has expanded its lead as a site for online video viewing, while search engines and TV network sites are holding their own. Online video viewership has increased overall in the past year (81% versus [...]

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

BidHero Brings Analytics to PPC Bid ManagementBid management for PPC campaigns has become more complicated with the introduction of “quality scores” by [...]

At the recent NewTeeVee conference, a panel comprised of several Video Search providers agreed that indexing and searching through millions of online videos isn’t the real challenge facing them. According to Mary Hodder, Chairman of Dabble, “recommendation and discovery is 80% of the problem.”
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Social networks and video-sharing sites are two of the most popular things out there.  So it makes sense that Mesmo.TV, a social video site, would be well-regarded, and it is - Mesmo.TV just raised $900,000 in funding.
Of course, this development (first noted by peHUB) occurred a couple of weeks after Facebook’s value was estimated [...]

Online shopping continues to grow and 39 percent of adults reported making a purchase online at least monthly, versus 30 percent in 2005, a 30 percent increase over two years, according to a new study from icrossing, "How America Searches: Online Retail."

Online Shopping Grows 30%

The study found that social media is becoming more relevant to [...]