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Online publisher E-consultancy in conjunction with search agency Neutralize (*\*) are conducting follow up research to last year’s widely read 2007 UK Search Engine Marketing Benchmark Report, which contained a comprehensive analysis of the UK Search environment.

This year’s research will cover online marketing budgets and the effectiveness of search marketing, as well as looking at the use of social media. Those taking part in this year’s survey will receive a free copy of the ensuing 2008 UK Search Engine Marketing Benchmark Report.

Lotte Mahon, marketing manager at Neutralize (*\*), said in a press release issued this morning, “We are really looking forward to working with E-consultancy on the 2008 report. Last year’s results offered a unique insight into UK Search Engine Marketing and the report received a wealth of positive feedback. We are aiming for an increase in respondents this year so I would urge everyone involved in the industry to give us their valuable opinions!”

The online survey, which is open to both advertisers and agencies, will be live until Thursday, March 6, 2008. Those wishing to complete the survey should go to http://tinyurl.com/3al59r.

More than 700 digital marketers responded to last year’s survey, including just under 400 client-side search marketers and more than 250 agencies.

Highlights from last year’s report included:
• Just under half of respondents (48%) said that their companies carried out paid search exclusively in-house. Some 57% of companies were doing SEO exclusively in-house.
• On average, company respondents said that they spent 32% of their total marketing budget on online marketing. On average, they spent a third of their online marketing budget on Search.
• Overall, respondents said that SEO was more important than PPC in terms of impact on brand.
• Google was viewed as the best search engine across a range of criteria. However, half of respondents believed that Google had an unhealthy dominance of the UK search marketplace.
• According to company respondents, lack of internal resource was the biggest problem preventing success for both Paid Search and SEO (natural search).

Go to http://www.e-consultancy.com/publications/search-engine-marketing-report-2007/ for more details about last year’s report.

SEMPO published an interesting report about average salaries for inhouse search marketers, with experienced SEMs getting mid-to-high $100,000 salaries, SEW reports.
The SEMPO report said that mid-to-high $100K to the $200K salaries usually go to those with 5-7 years’ experience. The survey the report came from was a “cross-section of global entry-level, mid- and upper-level in-house [...]

Not many people are interested in paying a fee to use social networking sites, according to Digital Media Habits II, a new survey from market research company Parks Associates.

The online survey of Internet users found that 72 percent of social networking users would quit using a site if they were required to pay a $2 [...]

While the search marketing industry has done much growing in the last few years, it’s also lagging behind other industries in certain areas. One thing the industry lacks is credible information about salary and structure of in-house search marketing teams. Part of this is due to the esoteric nature of the job compared to other [...]

DoubleClick Performics has released the results of their Consumer Loyalty Survey, which examined what factors determine loyalty to an online retailer.
"When it comes to loyalty and rewards programs, this research shows consumers often seek the best value," said Stuart Frankel, president of DoubleClick Performics.
 "Seven out of ten consumers shop multiple Web sites before making an [...]

Are there really free online surveys that pay, or are they a legend like leprechauns and Bigfoot? Many online survey companies promise to pay real money for what most people would do for free in their spare time. Filling out opinion surveys is not new, but the idea of taking surveys for money surpr…
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Advertising.com has released the results of its 2007 online publisher survey. The online survey examines publisher predictions for online advertising revenue growth, advertiser goals and advertising capabilities for 2007.
Survey findings support industry predictions about the growth of online video, with 80 percent more publishers supporting video advertising in 2007 compared to 2006. Out of sites [...]

In a new nationwide online survey done by market researcher Synovate for ClipBlast, an Internet video search platform, finds that Americans are experiencing difficulty when it comes to searching for specific online video. Forty percent said that they found searching for video online to be “frustrating” or “inconsistent.”
The survey was conducted in February and [...]