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Social Networking on Mobile Phones is Hot in the UK

Nielsen has released data showing the popularity of social networks being used via mobile phones in the UK. Here are three key takeaway points:

    Almost half (44%) of UK mobile phone subscribers belong to an online social network. Of this group, one in four (25%) use their mobile phone for social networking-related activities

  • Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social networking website using their mobile during the first quarter of 2008
  • Facebook is the most popular site for mobile social networking, being visited by over half a million Britons (557,000) from their mobiles, or 9% of all UK Mobile Internet subscribers

Kent Ferguson, Client Services Manager, Nielsen Mobile had this to say about the data: “Social networking is already a global phenomenon, and mobile could be the next big thing in the space. Large numbers of people are interacting with their social networking profiles while they’re on the move. There could be increased consumer demand for mobile social networking driven by the flat fee price plans offered by the leading operators that give subscribers unlimited mobile Internet access.”

So what do you think? Are social media and mobile phones colliding? Leave a comment and let us know!

Murdoch to Yahoo: I’m Just Not Into You

At the Bear Sterns conference in Palm Springs, Florida, this morning, News Corp. Chairman Rupert Murdoch said that News Corp will not be bidding on Yahoo. While admitting that it would be fun to beat Microsoft, Murdoch affirmed his loyalty to Google, which has a Web search deal with News Corp.’s online social network, MySpace.

Yahoo has reportedly been talking to AOL in an attempt to delay what many analysts say is the inevitable takeover by Microsoft. Yahoo’s board turned down Microsoft’s unsolicited offer for $31 a share, but Microsoft is a patient suitor. Last week, execs from the software giant revealed their hopes to catch Google, with Yahoo remaining a strategic element of that plan.