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Online Holiday Shoppers Having Positive Experience

A majority of online shoppers (82%), report being very satisfied or somewhat satisfied with the customer support available during their online holiday shopping experience this year, according to Nielsen Online.

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Price Or Convenience? Maybe Both

Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main reason for participating. This month, another survey says that price is the most important factor.
In November, WebProNews’s Mike Sachoff covered Nielsen’s survey, which had overwhelmingly high percentages citing the ability to shop [...]

Shoppers Spending More Time Researching Online

Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.

The average amount of time shoppers spent researching specific products online increased 16 percent when compared to the time they spent researching specific products in 2006.
"The increase [...]

Search Headlines & Links: November 5, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:
From the SEW Blog:

Google Android: Mobile Platform, No Gphone (Yet)Google today unveiled a new mobile operating system, user interface, and applications platform dubbed Android. [...]

Your Visitors Appreciate Targeted Ads, Really

Despite all the privacy concerns of late, online shoppers appreciate the benefits of personalized and targeted promotions.
According to an Avenue A | Razorfish study, some 72% of online shoppers find personalized recommendations helpful. In the chart below, only 34% were concerned with privacy — and that means 66% don’t have these concerns when receiving [...]

Free Shipping To Drive Online Holiday Sales

Expect to see plenty of free shipping offers this holiday season, the most common shipping promotion will be free shipping with conditions, according to the 2007 eHoliday study conducted by BizRate Research for Shop.org and Shopzilla.

Sixty percent of retailers will use free shipping upgrades, 53 percent will offer discounted shipping and 41 percent will offer [...]

Online CPG Reviews Popular With Consumers

Consumer product reviews are becoming more trusted according to a Deloitte Consumer Product Group study. Deloitte revealed that 62 percent of Internet users read product reviews written by fellow consumers.

Over eight in ten respondents in the Deloitte study who read consumer reviews said that they had impacted their buying intentions. They were either more determined [...]

More Car Buyers Visiting Automaker Sites

Close to one- half of new vehicle buyers using the Internet in their shopping process go to an independent Web site when researching a new vehicle, while 46 percent visit a manufacturer site first, according to J.D. Power and Associate’s "2007 New Autoshopper.com" study.

In 2003, 62 percent of new-vehicle online shoppers went to independent sites [...]

Online Shopping Grows 30%

Online shopping continues to grow and 39 percent of adults reported making a purchase online at least monthly, versus 30 percent in 2005, a 30 percent increase over two years, according to a new study from icrossing, "How America Searches: Online Retail."

Online Shopping Grows 30%

The study found that social media is becoming more relevant to [...]

Online Shoppers Worry About Security

Eight in 10 consumers who had a preference said they would spend more online if they had a safe substitute to credit cards, according to Javelin Strategy and Research’s "2007 Annual Javelin Consumer Payment Poll".

Respondents said they would spend $100-$1000 more per year with other payment methods. Many online shoppers already use alternative methods of [...]