online shoppers
Live Search Cashback Launches Back-to-School Rebates
Microsoft launched a limited time promotion today called Back-to-School Deal Days for Live Search cashback. The promotion lets customers save big (and in some cases double the rewards) from hundreds of participating online retailers.
The back-to-school season is the second largest retail season of the year. That bodes well for Microsoft’s share of searches as they continue to compete with Yahoo for (a distant) second place.
Live Search cashback offers ad-funded cash rebates to customers using the service. Live Search also offers price comparisons, making side-by-side price shopping quicker and easier.
A recent survey from Deloitte found that during this back-to-school shopping season, 71 percent of households plan on spending less on back-to-school items than they have in previous years. With consumers feeling financial strain from higher gas and food prices, Live Search cashback is offering back-to-school shoppers extra savings to stretch their dollars further.
Back-to-school savings start today and will run for a limited time during the month of August.
How It Works: Online shoppers can search, shop and get cashback rebates from hundreds of participating online stores through the Microsoft Live Search cashback program, which launched in May. Current retailers include Barnes & Noble.com, Overstock.com, Sears, Foot Locker and Zappos.com, among many others. This month, the cashback return is even higher with Deal Days.
Here are a few examples of the bargains:
Rebate of 36 percent on Jordan Men’s AJF 12 basketball shoes from Foot Locker
Rebate of 18 percent on Lenovo ThinkPad X61 Tablet PCs from Zappos.com
Rebate of 30 percent on The North Face Doubletrack backpacks from eBags
Consumers can save money each time they use Live Search cashback. For every qualifying purchase, the shopper will be sent an e-mail message confirming the Live Search cashback savings. Consumers’ cash can be claimed when their Live Search cashback balance hits at least $5, 60 days after the purchase. Microsoft will provide the rebate one of three ways: via PayPal, check or direct deposit into a bank account.
Local.com Launches Ratings and Reviews Engine
Local search engine Local.com has announced the addition of ratings and reviews to their offering. Users can create a free account and give their opinion on businesses listed on the site. Ratings will use a 5 star system and users will be allowed to make comments to accompany their ratings.
“According to Jupiter Research, 77 percent of online shoppers use ratings and reviews when making a purchase,” said Kim LaFleur, Local.com vice president, product management. “We are pleased to launch our own ratings and reviews engine to allow consumers visiting Local.com to both add and access important information on local businesses throughout the U.S., enabling them to make more informed purchasing decisions. In addition, this allows our business customers to more proactively manage their own reputations and understand their customers’ opinions (both good and bad) of their own products and services.”
The news comes at a time when data is showing that searchers are looking for answers. Additionally, search engines are beginning to move toward more comprehensive search results.
Online Holiday Shoppers Having Positive Experience
A majority of online shoppers (82%), report being very satisfied or somewhat satisfied with the customer support available during their online holiday shopping experience this year, according to Nielsen Online.
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online holiday shoppers having positive experience
Price Or Convenience? Maybe Both
Last month Nielsen Online released the results of survey suggesting that online shoppers prefer the convenience of online shopping as their main reason for participating. This month, another survey says that price is the most important factor.
In November, WebProNews’s Mike Sachoff covered Nielsen’s survey, which had overwhelmingly high percentages citing the ability to shop [...]
Shoppers Spending More Time Researching Online
Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.
The average amount of time shoppers spent researching specific products online increased 16 percent when compared to the time they spent researching specific products in 2006.
"The increase [...]
Free Shipping To Drive Online Holiday Sales
Expect to see plenty of free shipping offers this holiday season, the most common shipping promotion will be free shipping with conditions, according to the 2007 eHoliday study conducted by BizRate Research for Shop.org and Shopzilla.
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Online CPG Reviews Popular With Consumers
Consumer product reviews are becoming more trusted according to a Deloitte Consumer Product Group study. Deloitte revealed that 62 percent of Internet users read product reviews written by fellow consumers.
Over eight in ten respondents in the Deloitte study who read consumer reviews said that they had impacted their buying intentions. They were either more determined [...]
More Car Buyers Visiting Automaker Sites
Close to one- half of new vehicle buyers using the Internet in their shopping process go to an independent Web site when researching a new vehicle, while 46 percent visit a manufacturer site first, according to J.D. Power and Associate’s "2007 New Autoshopper.com" study.
In 2003, 62 percent of new-vehicle online shoppers went to independent sites [...]
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