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The importance of reviews and ratings – positive and negative – can’t be overstated in local search. In terms of consumer motivation, it’s all about informing others or rewarding a business for its excellent product/service. In today’s Vertical Challenge column, “Online Reviews: Tips, Tricks, and Secrets for Advertisers and Publishers,” local search expert Gregg Stewart [...]

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Writing online reviews is good for the psyche, and a majority of adults like to help others by sharing their opinions this way.Yahoo had Harris Interactive survey people on their online review habits. Reviews can help tilt someone’s interest in an item or service in favor of it, making good reviews valuable to businesspeople of [...]

Online shopping continues to grow and 39 percent of adults reported making a purchase online at least monthly, versus 30 percent in 2005, a 30 percent increase over two years, according to a new study from icrossing, "How America Searches: Online Retail."

Online Shopping Grows 30%

The study found that social media is becoming more relevant to [...]

Not that he’d know who’s a Yelper and who’s not – it could even be a ham-fisted way of getting publicity that’s likely to backfire – but a café owner in Oakland has reportedly put a sign in his window that reads "No Yelpers."
In her blog post, CNet’s Stefanie Olsen doesn’t mention the café-owner’s [...]

On Edmunds.com, the 1999 Daewoo Leganza received a “Consumer Rating” of 8.4 (out of a possible 10 points).  The 2002 Aston Martin DB7 only got an 8.2.  So please, please, please be careful when reading user reviews.
This was one of the takeaway messages of an article by Michael Kanellos.  “Perhaps no other time in [...]

While online reviews written by consumers is nothing new, they can be a useful tool to convert shoppers researching a product online according to a study by MarketingSherpa and Prospectiv.
Close to six in 10 respondents "strongly or "somewhat" favored sites that featured product reviews written by fellow shoppers, while only 14 percent said they did [...]

Going out to eat should be a pleasant experience. But what do you do when want to find out more about a local restaurant? More than a third of adults have researched online about a restaurant they had not visited before, according to the National Restaurant Association’s 2006 research.

The association’s Hudson Riehle noted that "in [...]